LinkedIn Profile Basics


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My presentation at Colorado Free University. This is a basic overview of having a great profile on LinkedIn. According to LinkedIn, if your profile is 100% complete, you are 40 times more likely to receive opportunities.

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LinkedIn Profile Basics

  1. 1. LinkedIn Profile Basics<br />Presented by Jo Guerra<br />Your Marketing Gal<br /><br />303.632.2928<br />
  2. 2. <ul><li>LinkedIn is the premier social networking site perfect for business
  3. 3. You are 40 times more likely to receive opportunities through if your profile is 100% complete.
  4. 4. More than 60 million registered users in more than 200 countries
  5. 5. Great place to make business connections with people you know, make new contacts, find partners, establish your expertise, and brand your company or yourself
  6. 6. It’s also a great place to search for people and businesses </li></ul>2<br />Your Marketing Gal Copyright 2010<br />LinkedIn<br />
  7. 7. Online community of people with common interests<br />Can lead to meeting others for business<br />Can see who is connected to whom<br />Figure out where your “peeps” or community hangs out<br />Your Marketing Gal Copyright 2010<br />3<br /><ul><li>User-generated content or consumer generated media
  8. 8. Distinct from industrial media such as newspapers, television and film
  9. 9. Relatively inexpensive and accessible
  10. 10. Levels the playing field</li></ul>Social Media Social Networks<br />
  11. 11. <ul><li>First Degree LinkedIn connections are your direct connections that you have invited into your network and that have accepted your invitation.
  12. 12. Second Degree LinkedIn connectionsare people that are directly connected to your first degree connections. So people that are your first degree connections are directly connected to their first degree, but not directly connected to you. So they are your second degree connections.
  13. 13. Third Degree LinkedIn connections are people that are connected to your second degree connections. </li></ul>Degrees of Separation<br />Your Marketing Gal Copyright 2010<br />4<br />
  14. 14. <ul><li>Find strategic partners
  15. 15. Find info on businesses, clients or potential clients
  16. 16. Connect with clients
  17. 17. Expand your online network
  18. 18. Establish your expertise &
  19. 19. Increase your brand
  20. 20. Market events & more</li></ul>What Can You Do On LinkedIn? <br />Your Marketing Gal Copyright 2010<br />5<br />For companies, resistance to social media is futile. Millions of people are creating content for the social Web. Your competitors are already there. Your customers have been there for a long time. If your business isn't putting itself out there, it ought to be.<br />Business Week, February 19, 2009<br />
  21. 21. Register for LinkedIn<br />Welcome Page<br />You’ll only need:<br />First Name<br />Last Name<br />Email<br />& to create a password<br /><ul><li>Add contacts from your email service
  22. 22. See what percentage complete your profile is
  23. 23. See suggestions on completing your profile
  24. 24. Upload your resume for a great start</li></ul>Getting Started<br />Your Marketing Gal Copyright 2010<br />6<br />
  25. 25. Profile Sections & HeadersStep by Step<br /><ul><li>Profile Header
  26. 26. Status Update
  27. 27. Picture
  28. 28. Current, Past, Education, Recommended, Connections, Website, Twitter, and Public Profile (most compiled from information compiled from headers below this area)</li></ul>Your Marketing Gal Copyright 2010<br />7<br />
  29. 29. The Rest of The Profile Story<br /><ul><li>Summary & Specialties
  30. 30. Applications
  31. 31. Experience
  32. 32. Education
  33. 33. Recommended by
  34. 34. Additional Information
  35. 35. Personal Information
  36. 36. Contact Settings</li></ul>Your Marketing Gal Copyright 2010<br />8<br />
  37. 37. Summary & Specialties<br />Applications<br /><ul><li>LinkedIn Polls
  38. 38. TypePad or WordPress Blogs
  39. 39. SlideShare
  40. 40. Events
  41. 41. Google Presentations
  42. 42. Files
  43. 43. Amazon Reading List
  44. 44. My Travel
  45. 45. Huddle Workspace for sharing information
  46. 46. Twitter & More</li></ul>Summary & SpecialtiesApplications<br />Your Marketing Gal Copyright 2010<br />9<br />
  47. 47. Experience<br />Education<br />Experience & Education<br />Your Marketing Gal Copyright 2010<br />10<br />
  48. 48. Recommended By<br />Additional Information<br />TIP<br /> Ask people you know for recommendations by either emailing them or calling (what a concept). Offer to write the recommendation of yourself for them and suggest they put it in their own words. After they agree, then send your request through LinkedIn. <br />Websites<br />Twitter<br />Interests<br />Groups & Associations<br />Recommended By & Additional Information<br />Your Marketing Gal Copyright 2010<br />11<br />
  49. 49. <ul><li>Personal Information
  50. 50. Contact Settings</li></ul>Personal Preference<br />Your Marketing Gal Copyright 2010<br />12<br />
  51. 51. Summary<br />Your Marketing Gal Copyright 2010<br />13<br /><ul><li>Profile Header
  52. 52. Status Update
  53. 53. Picture
  54. 54. Current, Past, Education, Recommended, Connections, Website, Twitter, and Public Profile (most compiled from information compiled from headers below this area)
  55. 55. Summary & Specialties
  56. 56. Applications
  57. 57. Experience
  58. 58. Education
  59. 59. Recommended by
  60. 60. Additional Information
  61. 61. Personal Information
  62. 62. Contact Settings</li></li></ul><li>Your settings are located at the top right and accessible from any page. Just click on “Settings”. These are your privacy settings. Decide who you want to share what with on LinkedIn<br />Settings<br />Your Marketing Gal Copyright 2010<br />14<br />
  63. 63. Challenge<br />Your Marketing Gal Copyright 2010<br />15<br />Your challenge is to set aside two hours to start within one week to create, update or complete your profile. If your profile is 25% complete, I challenge you strive to get it 100% complete within two weeks. Since all this information is fresh, it is the best time to work on your profile. Remember to think of a great, successful moment so that when you write, your profile sounds good. If you have a resume, have that handy so you can download it and get a very quick start on getting towards 100% complete. Let’s take a moment to look at a realistic goal for you:<br /> I, __________________________________________________, plan to work on my<br /> profile on ____________________________________________________________ (day & date). <br />I know I will set aside _______________________ hours to make my profile more <br />complete. I know that by _________________________________ (date), I will have my <br />profile 100% complete. <br />Signed: ___________________________________Date:___________________________ <br />
  64. 64. Take the attitude of a student, never be too big to ask questions, never know too much to learn something new. – Og Mandino<br />Self-praise is for losers. Be a winner. Stand for something. Always have class, and be humble. – John Madden<br />Some people fold after making one timid request. They quit too soon. Keep asking until you find the answers. In sales there are usually four or five “no's” before you get a “yes.” – Jack Canfield<br />Inspirational<br />Your Marketing Gal Copyright 2010<br />16<br />
  65. 65. Facebook<br />Twitter:<br />Meetup<br />LinkedIn Denver Entrepreneur Group<br />Facebook Fan Page http://facebook/yourmarketinggal<br />Jo Guerra<br />Social Media Strategist<br />Speaker • Trainer <br />303.632.2928<br /><br /><br />LinkedIn<br /><br />Thank you!<br />17<br />Your Marketing Gal Copyright 2010<br />