LinkedIn Marketing Techniques for Small Business

Marketing Techniques
http://www.linkedin.com/in/joguerra
Your Marketing Gal Copyright 2010
1
LinkedIn 2

Preview
2
Using LinkedIn
Profile
Your website
Socializing online
Show your expertise
Search
Invitations
Grow your network
People you meet, colleagues & friends
Upload contact list
Answers
Groups
Keyword, category, alumni or language
Open networking groups
Applications
Status updates

LinkedIn
The premier business social networking site
More than 60 million registered users
Increase your professional online presence
Brand your company/yourself
Market your products and services
Find potential & new customers & power partners
Build community
Your profile is an online marketing piece or brochure, not a resume
3

Complete Your Profile-100%
Profile Header
Status Update
Picture
Current, Past, Education, Recommended
Connections
Website
Twitter
Public Profile
Summary & Specialties
Applications
Experience
Education
Recommended by
Additional Information
Personal Information
Contact Settings
4
Look at your “Settings” to see what kind of info you are sharing with search engines & your contacts.

Marketing on LinkedIn
5
Expand your online network
Find strategic partners
Find info on businesses, clients or potential clients
Connect with clients
Establish your expertise
Increase your brand
Become known as a thought leader and influencer
Build community
Find information on potential clients
Public relations
Post events & more

Your Website Home
Your website or landing page is the center. All your social media marketing efforts should pull
people to your site. This is why it’s called inbound marketing: You efforts pull people in versus
pushing people. They choose to visit your site.
6

Social Networks
Engage Others
Show Your Expertise
7
Listen
Learn and observe
Ask questions
Make others feel important
Think about building community
Set up Google alerts for relevant keywords
Use a URL shortener
Share helpful, relevant information in your industry
Share original content such as blog entries or videos
Find information online in your industry

Search
8
People
Jobs
Companies
Answers
Inbox
Groups

Invitations
9
3,000 lifetime invitations
30,000 maximum contacts
Personalize invitation message
Personalize message & thank people that invite you
Dear Teri,
It was great meeting you at Creative Connections. Wasn’t the speaker on (topic) great? I’d like to connect with you on LinkedIn and hope you’ll accept my invitation. Should you decide not to, please archive it instead of indicating “I don’t know Jo”. I look forward to networking with you on LinkedIn.
Thank you,
Jo Guerra

Grow Your Network
10
Add people you meet at events
Add colleagues and friends
Or upload your connections from your contact manager

Answers
11
Administration
Business Operations
Career and Education
Conferences and Event Planning
Finance and Accounting
Financial Markets
Government and Non-Profit
Health
Hiring and Human Resources
International
Law and Legal
Management
Marketing and Sales
Non-Profit
Personal Finance
Product Management
Professional Development
Startups and Small Business
Sustainability
Technology
Using LinkedIn

Groups
12
Join groups by keywords, categories, alumni or languages
50 maximum groups – but it’s the level of engagement that counts
Access to members via Inmail
Start a discussion and share relevant information that provides value
Share articles, videos and expert information
Comment or add to postings by group members
Post & share events with members
Create your own group

Open Networker Groups
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Quantity versus quality. If you are interested in growing your network, you can join open networker groups.
Open Networkers: http://www.opennetworker.com/account.aspx?p=register
TopLinked.com
Invites Welcome
LinkedIn Open Networkers or LIONS.
http://www.groupstojoin.com.

Applications
14
Blog Link
WordPress
SlideShare
Events
Twitter
Google presentations
Box.net files, Huddle Workspace, Amazon Reading List, LinkedIn Polls,

Status Updates
15
Update often and share:
Original content such as blog entries, video, articles
Content from Google alerts
Content from newsletters
Trending topics
Events
Tips
Comment on profile and status updates your contacts share

Summary
16
Complete your profile
Your marketing efforts should pull people to your website
Share useful info
Use search to find companies, contacts, groups, etc.
Invitations - personalize them
Thank people when they accept your invitation
Answer questions
Join groups
If you want a big network, join open networking groups
Add applications
Comment on updates
Update your status often

Plan
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What three things can you implement?
1.____________________________________________________________________________
2.____________________________________________________________________________
3.____________________________________________________________________________
What is your target date for implementing these? 1____________2.__________3.___________
How often will you do these? Once a day, once a week or once a month?
1___________2.__________3.___________
What other tools or strategies would you like to implement?
1.____________________________________________________________________________
2.____________________________________________________________________________
3.____________________________________________________________________________
What are your target dates for implementing these?
1___________2.__________3.___________
Any other goals? ______________________________________________________________________________
________________________________________________________________________________

Inspirational
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If you work just for money, you'll never make it, but if you love what you're doing and you always put the customer first, success will be yours. – Ray Kroc
I feel that luck is preparation meeting opportunity. – Oprah Winfrey
The Internet is just a world passing around notes in a classroom. – Jon Stewart

Thank you!
19
Facebook: www.facebook.com/Joguerra
Twitter: http://twitter.com/joguerra
Meetup: www.meetup.com/Denver-Entrepreneurs
LinkedIn Denver Entrepreneur Group www.linkedin.com/groupRegistration?gid=260187
Facebook Fan Page: http://facebook/yourmarketinggal
Jo Guerra
Social Media Strategist
Speaker • Trainer
303.632.2928
SocialJo1@gmail.com
www.YourMarketingGal.com
LinkedIn:
www.linkedin.com/in/joguerra

LinkedIn Marketing Techniques for Small Business

by Kick A Marketing, formerly Your Marketing Gal on Mar 22, 2010

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