Linked In 101 Business Edition Jan 10


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My LinkedIn 101 presentation to the Rotary Club in Denver.

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Linked In 101 Business Edition Jan 10

  1. 1. 101 - Rotary Club Brand Your Company/Yourself Presented by: Jo Guerra [email_address] 303.632.2928 Presentation: Will be available at
  2. 2. Social Media Marketing Social media marketing … is the act of using social influencers, social media platforms, online communities for marketing, public relations and customer service. Common social media marketing tools include Twitter , blogs, LinkedIn , Facebook and YouTube . * *Wikipedia logger
  3. 3. Why should you care? <ul><li>Newspaper circulation 48.4 million daily </li></ul><ul><li>285 million people watch television monthly </li></ul><ul><li>14.3 billion core searches monthly – both searching & in other media* </li></ul><ul><li>Build your online footprint </li></ul><ul><li>& network </li></ul><ul><ul><li>It’s prime time </li></ul></ul><ul><ul><li>And be found </li></ul></ul><ul><ul><li>Build your reputation & brand </li></ul></ul>*
  4. 4. <ul><li>According to LinkedIn: users with complete profiles are 40 times more likely to receive opportunities through LinkedIn </li></ul><ul><li>Find strategic partners </li></ul><ul><li>Find info on businesses, clients or potential clients </li></ul><ul><li>Connect to clients </li></ul><ul><li>Expand your online network </li></ul>Stodgy, Professional, All Business
  5. 5. Register:
  6. 6. Your Profile <ul><li>Specialties are your keywords </li></ul><ul><li>Add your blog </li></ul><ul><li>Connect with Twitter </li></ul><ul><li>Add your website and two other links – name them </li></ul><ul><li>Add your contact info at “Contact Settings” and “Summary” </li></ul><ul><li>Look at applications – add a portfolio as a Power Point presentation </li></ul>
  7. 7. Social Networking – It’s Never About You! <ul><li>Similar to a cocktail party </li></ul><ul><li>If you say, I’m a super star attorney, banker or realtor </li></ul><ul><li>Who cares? Nobody cares about you or your product, except you </li></ul><ul><li>Give people a reason to connect with /follow/friend you </li></ul>
  8. 8. The Right Way For All… <ul><li>It’s not a broadcast, it’s a conversation </li></ul><ul><li>Add value to your network – brand yourself as an expert, share (not too) personal info </li></ul><ul><li>Share original content, videos and blog entries </li></ul><ul><li>Share borrowed content: set up Google alerts at (use to shorten web address </li></ul><ul><li>Subscribe to newsletters & blogs via email or RSS feed - Google reader or others </li></ul><ul><ul><li>Post tips – show your expertise </li></ul></ul><ul><ul><li>Share links to articles, videos in your field </li></ul></ul><ul><ul><li>Show humor occasionally – look at YouTube videos – perhaps on casual Fridays? </li></ul></ul>
  9. 9. Marketing/Branding <ul><li>Join relevant “Groups” – up to 50 </li></ul><ul><li>Invite people into your network – only people you know – 5 IDK’s and you are out </li></ul><ul><li>Post blog entries, articles, and other helpful info at Status Update (What are you doing?) & Groups Start a discussion)– brand yourself as the expert you are </li></ul><ul><li>Post webinars & events at “Status Update” (What are you doing), “Groups” (Start a discussion) </li></ul><ul><li>Ask and answer “Questions” on LinkedIn </li></ul>
  10. 10. Summary <ul><li>Social media marketing & networking </li></ul><ul><li>Statistics </li></ul><ul><li>LinkedIn – good place for profile </li></ul><ul><li>LinkedIn welcome page </li></ul><ul><li>LinkedIn profile page </li></ul><ul><li>The right way to network </li></ul><ul><li>Content sharing: look like an expert in your field </li></ul><ul><li>Marketing </li></ul>
  11. 11. Inspirational Quotes <ul><li>The entrepreneur is essentially a visualizer and actualizer... He can visualize something, and when he visualizes it he sees exactly how to make it happen. - Robert L. Schwartz </li></ul><ul><li>&quot;It's never too late to be who you might have been. - George Elliot </li></ul>
  12. 12. Resources <ul><li> - What’s your LI strategy? </li></ul><ul><li> - New user tutorial in ten minutes </li></ul><ul><li> - How to build your personal brand on LinkedIn </li></ul><ul><li> – Commercial on why LI </li></ul><ul><li> </li></ul>
  13. 13. Thank you! <ul><li>Jo Guerra </li></ul><ul><li>Speaker • Trainer • Social Media Consultant </li></ul><ul><li>Your Marketing Gal </li></ul><ul><li>PO Box 440952 </li></ul><ul><li>Aurora, CO 80044 </li></ul><ul><li>303.632.2928 </li></ul><ul><li>[email_address] </li></ul><ul><li>Website & </li></ul><ul><li>LinkedIn: </li></ul><ul><li>Facebook: </li></ul><ul><li>Twitter : </li></ul><ul><li>Meetup: </li></ul><ul><li>LinkedIn Denver Entrepreneur Group: </li></ul>