Facebook Boot Camp Part 1


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Facebook Basics Boot Camp Part 1 in Denver, Colorado. Even though this is considered a basics workshop, it is not a beginner workshop. This is targeted to business owners that are familiar with Facebook. Facebook Pages are covered. Part 2 is about marketing your Facebook Page. I

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Facebook Boot Camp Part 1

  1. 1. Facebook Basics Boot CampPart 1<br />www.facebook.com/joguerra<br />www.facebook.com/yourmarketinggal<br />Co-Sponsored by Social Buzz Network <br />
  2. 2. About Me<br />Social Media Specialist, Marketing Consultant, Speaker & Trainer<br />Have two small business Meetups<br />Started first business as an importer (suppliers in over nine countries) <br />Take lots of classes from business to fun - including film acting and photography<br />Your Marketing Gal Copyright 2011 <br />2<br />
  3. 3. Your website<br />What Facebook can do for you<br />Privacy settings<br />It’s never about you<br />Invite friends<br />Facebook Pages<br />Expert Content<br />YourMarketingGal.com Copyright 2011<br />3<br />Preview <br />
  4. 4. Your Website: The Center<br />Your website or landing page is the center of everything and all social media efforts should pull people in. <br />4<br />Your Marketing Gal Copyright 2011 <br />
  5. 5. 5<br />YourMarketingGal.com © Copyright 2011<br />What Can Facebook Do for You?<br /><ul><li>PR
  6. 6. Collaboration
  7. 7. Expert status
  8. 8. Stay in touch
  9. 9. Build trust
  10. 10. Find customers & prospects</li></li></ul><li>Your choices on what to share<br />Changes all the time. Here is the latest info: http://blog.facebook.com/blog.php?post=391922327130<br />Use personal profile as FB page: <br />http://www.yourmarketinggal.com/2011/03/how-to-use-facebook.html<br />Privacy Settings<br />6<br />
  11. 11. Similar to a cocktail party<br />If you say how great you are...<br />Nobody cares<br />Be nice<br />It’s Never about You<br />7<br />
  12. 12. Make People You Meet Feel Like Rock Stars<br />8<br />Interact and ask questions<br />Network – get to know people<br />Share their postings<br />Pay it forward<br />http://www.yourmarketinggal.com/2011/02/social-networking-people-care-what-you-had-for-breakfast.html<br />
  13. 13. Send a note when inviting or accepting friends<br />Group them into lists<br />http://www.facebook.com/help/?faq=12062&ref_query=search+for+fri#!/search<br />http://www.facebook.com/invite_history.php - Manage friends<br />Invite Friends<br />9<br />
  14. 14. Claim Your URL<br />Add side graphic<br />Add Info<br />Add link from personal profile<br />Create thumbnail<br />Publish<br />YourMarketingGal.com © Copyright 2011<br />10<br />Facebook Pages<br />http://www.yourmarketinggal.com/2011/Facebook%20Page%20Creation.pdf<br />www.facebook.com/pages/create.php<br />www.facebook.com/username<br />
  15. 15. Set up Google alerts<br />http://www.google.com/alerts<br />Trending topics<br />Alltop.com & Popurls.com<br />Subscribe to newsletters<br />Share your blog postings<br />Share to your personal page<br />YourMarketingGal.com © Copyright 2011<br />11<br />Expert Content<br />
  16. 16. Your website<br />What Facebook can do for you<br />Privacy settings<br />It’s never about you<br />Inviting friends<br />Facebook Pages<br />Expert Content<br />YourMarketingGal.com Copyright 2011<br />12<br />Summary <br />
  17. 17. Invite your friends and customers to Page<br />Learn easy tweaks to get targeted people to like your page<br />Find the right applications<br />Publicize events<br />Implement easy branding tips<br />Run promotions to increase your "likes" the right way<br />& more<br />YourMarketingGal.com © Copyright 2011<br />13<br />Facebook Marketing Boot Camp Part 2<br />
  18. 18. Fear melts when you take action towards a goal you really want. – Robert G Allen<br />When you dance, your purpose is not to get to a certain place on the floor. It's to enjoy each step along the way. – Wayne Dyer<br />Live as if you were to die tomorrow. Learn as if you were to live forever. – Mahatma Gandhi<br />Do not wait; the time will never be "just right." Start where you stand, and work with whatever tools you may have at your command, and better tools will be found as you go along. – Napolean Hill<br />Inspirational<br />14<br />
  19. 19. Please connect with me:<br />facebook.com/yourmarketinggal<br />twitter.com/joguerra<br />linkedin.com/in/joguerra<br />Social Media Marketing Club: Meetup.com/Social-Media-Marketing-Club<br />LinkedIn Group: Linkd.in/DenverBiz<br />Denver Entrepreneurs: Meetup.com/Denver-Entrepreneurs<br />Jo Guerra<br />Speaker • Trainer • Social Media Strategist & Consultant<br />YourMarketingGal.com<br />PO Box 370732<br />Denver, CO 80237<br />SocialJo1@gmail.com<br />303.632.2928<br />Sponsored by:<br />Thank you!<br />YourMarketingGal.com Copyright 2010<br />15<br />