Facebook 101 for Business

Facebook 101
Grow Your Business
www.facebook.com/joguerra
www.facebook.com/yourmarketinggal

Social media defined
Social media marketing
Your website
Inbound vs. Outbound marketing
Facebook statistics
Using Facebook
Facebook home page
The right way
Branding
Facebook
The wall
Your profile
Inviting others
Privacy settings
YourMarketingGal.com
2
Preview

Social media is online content created by people … transforming monologues (one to many) into dialogues (many to many) and is the democratization of information, transforming people from content readers into publishers. It allows people to connect in the online world to form relationships for personal, political and business use. Businesses also refer to social media as user-generated content (UGC) or consumer-generated media (CGM).
What is Social Media?
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Social media marketing also known as social influence marketing is the act of using social influencers, social media platforms, online communities for marketing, public relations and customer service. Common social media marketing tools include Twitter, blogs, LinkedIn, Facebook and YouTube. *
*Wikipedia.
Social Media Marketing
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Your Website: The Center
Your website or landing page is the center of everything and all social media efforts should pull people in.
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Newspaper circulation 48.4 million daily
285 million people watch television monthly
14.3 billion core searches monthly – both in searching and other media
Why You Should Care
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Outbound Vs. Inbound Marketing
Outbound
Inbound
Print Ads
Television
Radio
Cold calling
Trade shows
Email blasts
Mail advertisements
Blogs
Videos
SEO
Webinars
Feeds, RSS
Social networks
EBooks
Articles online
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48% of Facebook users are over 35
Almost 20% of all US Facebook users are over 45
Growing most quickly percentage wise are 45 & over
Growth rate under 18 picking up
57% of users are women
If Facebook were a country it would be the fourth largest behind China, India, United States and then Facebook
1 billion pieces of content are shared each week on Facebook
Over 120 million active users
Adding 250,000 new users since Jan 07
4th most traffic website
Top social search engine
More than 55,000 networks
Facebook Statistics
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Public relations
Customer service
Branding
Create fans
Collaboration - interact with people
Network
Establish your expertise
Find customers & prospects
Geographical targeted advertising
Build community
What Can Facebook Do for You?
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Facebook Page
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Similar to a cocktail party
If you say, I’m a super star photographer, website designer, florist, marketing guru, etc. - who cares?
Nobody cares about you or your product, except you
Give people a reason to connect with/follow/friend you
Social Media & Social Networking: It’s Never about You
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Use the same professional picture in all your social media efforts
Post helpful articles and videos
Share business and inspirational quotes
Update your status often
Brand Yourself and Your Company
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The Wall
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Same thing applies to all social media
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Your picture
Tagline
Friends
Optional things on the side you want or can have as “boxes” or tabs on top
Basic Information
Personal Information
Contact Information
Education & Work
Memorable Web Address
Blogs
Facebook Profile
Personalize your profile by adding pictures.
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Home page > Friends tab > Find friends
Can add email address and password for email services such as Google
Upload your Outlook contact list
Find friends by first and last name or email
Home page > Invite friends to join Facebook (on right side of page towards middle)
Send a personalized note when inviting or accepting friend requests
Group them into lists to organize your friends
Invite Friends
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Your choice what to share with whom – so many possibilities
Can control:
Profile info
Contact info
Applications & website
Search within FB & public
There is a block list as well
Privacy Settings
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Social media defined
Social media marketing
Your website
Inbound vs. Outbound marketing
Facebook statistics
Using Facebook
Facebook home page
The right way
Branding
Facebook
The wall
Your profile
Inviting others
Privacy settings
18
Summary

Fear melts when you take action towards a goal you really want. – Robert G Allen
When you dance, your purpose is not to get to a certain place on the floor. It's to enjoy each step along the way. – Wayne Dyer
Live as if you were to die tomorrow. Learn as if you were to live forever. – Mahatma Gandhi
Do not wait; the time will never be "just right." Start where you stand, and work with whatever tools you may have at your command, and better tools will be found as you go along. – Napolean Hill
Inspirational
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Facebook www.facebook.com/Joguerra
Twitter: http://twitter.com/joguerra
Meetupwww.meetup.com/Denver-Entrepreneurs
LinkedIn Denver Entrepreneur Group www.linkedin.com/groupRegistration?gid=260187
Facebook Fan Page http://facebook/yourmarketinggal
Jo Guerra
Speaker • Trainer • Social Media Strategist
303.632.2928
SocialJo1@gmail.com
www.YourMarketingGal.com
LinkedIn
www.linkedin.com/in/joguerra
Thank you!
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Facebook 101 for Business

by Kick A Marketing, formerly Your Marketing Gal on Feb 22, 2010

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Facebook 101 for Business — Presentation Transcript

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