Facebook 101 for Business

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Slides from my recent class at Colorado Free University.

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  • Facebook 101 for Business

    1. 1. Facebook 101<br />Grow Your Business<br />www.facebook.com/joguerra<br />www.facebook.com/yourmarketinggal<br />
    2. 2. Social media defined<br />Social media marketing<br />Your website<br />Inbound vs. Outbound marketing<br />Facebook statistics<br />Using Facebook<br />Facebook home page<br />The right way <br />Branding<br />Facebook <br />The wall<br />Your profile<br />Inviting others<br />Privacy settings<br />YourMarketingGal.com <br />2<br />Preview <br />
    3. 3. Social media is online content created by people … transforming monologues (one to many) into dialogues (many to many) and is the democratization of information, transforming people from content readers into publishers. It allows people to connect in the online world to form relationships for personal, political and business use. Businesses also refer to social media as user-generated content (UGC) or consumer-generated media (CGM).<br />What is Social Media?<br />YourMarketingGal.com <br />3<br />
    4. 4. Social media marketing also known as social influence marketing is the act of using social influencers, social media platforms, online communities for marketing, public relations and customer service. Common social media marketing tools include Twitter, blogs, LinkedIn, Facebook and YouTube. *<br />*Wikipedia. <br />Social Media Marketing<br />YourMarketingGal.com <br />4<br />
    5. 5. Your Website: The Center<br />Your website or landing page is the center of everything and all social media efforts should pull people in. <br />YourMarketingGal.com <br />5<br />
    6. 6. Newspaper circulation 48.4 million daily<br />285 million people watch television monthly<br />14.3 billion core searches monthly – both in searching and other media<br />Why You Should Care<br />YourMarketingGal.com <br />6<br />
    7. 7. Outbound Vs. Inbound Marketing<br />Outbound <br />Inbound<br />Print Ads<br />Television<br />Radio<br />Cold calling<br />Trade shows<br />Email blasts<br />Mail advertisements<br />Blogs<br />Videos<br />SEO<br />Webinars<br />Feeds, RSS<br />Social networks<br />EBooks<br />Articles online<br />YourMarketingGal.com <br />7<br />
    8. 8. 48% of Facebook users are over 35 <br />Almost 20% of all US Facebook users are over 45<br />Growing most quickly percentage wise are 45 & over<br />Growth rate under 18 picking up<br />57% of users are women<br />If Facebook were a country it would be the fourth largest behind China, India, United States and then Facebook<br />1 billion pieces of content are shared each week on Facebook<br />Over 120 million active users<br />Adding 250,000 new users since Jan 07<br />4th most traffic website<br />Top social search engine<br />More than 55,000 networks<br />Facebook Statistics<br />YourMarketingGal.com <br />8<br />
    9. 9. Public relations<br />Customer service<br />Branding<br />Create fans<br />Collaboration - interact with people <br />Network<br />Establish your expertise <br />Find customers & prospects<br />Geographical targeted advertising <br />Build community<br />What Can Facebook Do for You?<br />YourMarketingGal.com <br />9<br />
    10. 10. Facebook Page<br />YourMarketingGal.com <br />10<br />
    11. 11. Similar to a cocktail party<br />If you say, I’m a super star photographer, website designer, florist, marketing guru, etc. - who cares? <br />Nobody cares about you or your product, except you<br />Give people a reason to connect with/follow/friend you<br />Social Media & Social Networking: It’s Never about You<br />YourMarketingGal.com <br />11<br />
    12. 12. Use the same professional picture in all your social media efforts<br />Post helpful articles and videos<br />Share business and inspirational quotes <br />Update your status often<br />Brand Yourself and Your Company<br />YourMarketingGal.com <br />12<br />
    13. 13. The Wall<br />YourMarketingGal.com <br />13<br />
    14. 14. Same thing applies to all social media<br />YourMarketingGal.com <br />14<br />
    15. 15. Your picture <br />Tagline <br />Friends <br />Optional things on the side you want or can have as “boxes” or tabs on top<br />Basic Information <br />Personal Information <br />Contact Information <br />Education & Work <br />Memorable Web Address<br />Blogs<br />Facebook Profile<br />Personalize your profile by adding pictures. <br />YourMarketingGal.com <br />15<br />
    16. 16. Home page &gt; Friends tab &gt; Find friends<br /><ul><li>Can add email address and password for email services such as Google</li></ul>Upload your Outlook contact list<br />Find friends by first and last name or email<br />Home page &gt; Invite friends to join Facebook (on right side of page towards middle)<br />Send a personalized note when inviting or accepting friend requests<br />Group them into lists to organize your friends<br />Invite Friends<br />YourMarketingGal.com <br />16<br />
    17. 17. Your choice what to share with whom – so many possibilities<br />Can control: <br />Profile info<br />Contact info<br />Applications & website<br />Search within FB & public<br />There is a block list as well<br />Privacy Settings<br />YourMarketingGal.com <br />17<br />
    18. 18. Social media defined<br />Social media marketing<br />Your website<br />Inbound vs. Outbound marketing<br />Facebook statistics<br />Using Facebook<br />Facebook home page<br />The right way <br />Branding<br />Facebook <br />The wall<br />Your profile<br />Inviting others<br />Privacy settings<br />YourMarketingGal.com <br />18<br />Summary <br />
    19. 19. Fear melts when you take action towards a goal you really want. – Robert G Allen<br />When you dance, your purpose is not to get to a certain place on the floor. It&apos;s to enjoy each step along the way. – Wayne Dyer<br />Live as if you were to die tomorrow. Learn as if you were to live forever. – Mahatma Gandhi<br />Do not wait; the time will never be &quot;just right.&quot; Start where you stand, and work with whatever tools you may have at your command, and better tools will be found as you go along. – Napolean Hill<br />Inspirational<br />YourMarketingGal.com <br />19<br />
    20. 20. Facebook www.facebook.com/Joguerra<br />Twitter: http://twitter.com/joguerra<br />Meetupwww.meetup.com/Denver-Entrepreneurs<br />LinkedIn Denver Entrepreneur Group www.linkedin.com/groupRegistration?gid=260187<br />Facebook Fan Page http://facebook/yourmarketinggal<br />Jo Guerra<br />Speaker • Trainer • Social Media Strategist<br />303.632.2928<br />SocialJo1@gmail.com<br />www.YourMarketingGal.com<br />LinkedIn<br />www.linkedin.com/in/joguerra<br />Thank you!<br />YourMarketingGal.com <br />20<br />

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