Create Your Social Media Marketing Plan for Small Business

CreatE your Social Media Marketing Plan
Brand Your Company
Presented by:
Jo Guerra
SocialJo1@gmail.com
303.632.2928
1
Your Marketing Gal Copyright 2010

Recent Stats: Social Media Marketing
Depending on how much time they have been on social media: newer marketers to social media spend 1 hour (median), after a few months 10 hours (median) per week
56% of marketers spend 6 or more hours, one in three invest 11 hours
Top social media tools: Twitter, Facebook, LinkedIn and blogs
65% of marketers have just started using social media
Major benefit: 85% of marketers said exposure & improved traffic
Second benefit: rise in search engine ranking leading to lead generation and reduction in marketing expenses
50% of marketers found social media generated qualified leads
2
*www.socialmediaexaminer.com/social-media-marketing-industry-report-2010

Patience, persistence, consistencynever spam
Not an overnight project
The more you do, the more you can get back, especially when you are strategic
3

The different flavors
Social networks - Facebook
Business social networks – LinkedIn, Fastpitch
Microblogging sites – Friendfeed, Twitter
Video Marketing – YouTube , Google Video
Website Creation & Blog
Search engine optimization & keyword selection
Online directories - Google Maps, Yahoo, Yelp
Email marketing – IContact, Constant Contact, Mad Mimi
Online press releases
Events – Meetups
Photosharing & online presentation sharing – Flickr, Picassa, Google docs, SlideShare
& even more: article directories, internet radio, podcasting, online television, mobile marketing, bookmarking, etc.
4

How in the heck do you decide?
Are you a writer?
Are you comfortable in front of a video camera?
Do you like communicating with people online?
Do you like personal networking?
Do you like taking photos? Or can you share photos about your product or events?
Do you like sharing short blurbs of information?
5

Creating Your plan: Questions
What are your goals?
Where are you at now in your social media efforts?
Have you started your efforts??
What social media avenues are you involved with or would you like to be involved with? Why?
Do you have a website?
Do you have a blog?
Have you done some keyword research and is your site optimized?
If you are involved in social media, how many avenues are you active in?
How much time do you have to devote to your social media efforts?
How do plan on or how do you measure your results?
Who are you trying to reach?
How much time do you have or want to devote?
What do you need to learn?
6

Pick your top one to five
Examples
Blog – write one article/week (1/2 hour to 1 hour)
Or create one to three short blog entries (1/2 to 1 hour)
Video – create video with same content as blog (1/2 to 1 hour)
Share video & blog entry(ies) on social network(s) (5 to 10 minutes) once a week
Share articles you find on social network(s) (5 to 10 minutes twice a week)
Facebook in 10 minutes/day*
Update your status
Check the wall & comment or share entries, videos, etc.
Wish your friends happy birthday
Accept friend requests & invite friends you meet or know
Answer direct messages
Look at notifications
Original post at:
7
http://www.yourmarketinggal.com/2010/04/ten-tips-for-spending-only-ten-minutes-a-day-on-facebook.html

Find & use tools*
Ping.fm – updates your blog and networks from one place
Tinyurl.com to shorten web addresses
Twitter – Tweetdeck or Seismic
Connect things you post on social networks with applications from within network – but don’t spam connections
Traffic Geyser – video syndication
8
*There may be a charge for some tools.

Social media Schedule
Treat your marketing schedule as an appointment and add it to your calendar
9

Case Study: Marketing plan
Customer wanted to use only Facebook. Already had existing website and customers. Did not want to share certain information with everyone on FB. Also had privacy issues regarding clients. Needed to grow friends list. Totally uncomfortable with social networks. Had 15 minutes/day to spend on FB.
Create lists for family, clients, etc.
Search and share article on massage once week.
Add clients to FB – new and old
Capture emails at office to connect with people on FB & for eventual email list
Talk about new customers generically. Thank customers for business (privacy issues)
Thank people for references. Occasionally ask for reference
Add to local listing
Ask five people to write reviews on local listing
Post event twice a year
At event:
Offer drawing for 30 minute massage
Sign up form or drop cards for email informing them of being on permission based email
Create email signature with contact info
Capture emails from event
Do Facebook in 10 minutes/day*
10
http://www.yourmarketinggal.com/2010/04/ten-tips-for-spending-only-ten-minutes-a-day-on-facebook.html

Create Your Social media Marketing Plan Free Download Ebook
Download you copy of my free Ebook:
Create Your Social Media Marketing Plan workbook.
Loaded with information and questions to guide you in developing your manageable and successful plan.
http://bit.ly/SMMplan
11

Thank you!To your success,
Jo Guerra
Speaker • Trainer
Social Media Strategist & Consultant
PO Box 370732
Denver, CO 80237
303.632.2928
SocialJo1@gmail.com
Website & Blog: www.YourMarketingGal.com
LinkedIn: http://www.linkedin.com/in/joguerra
Facebook: http://tinyurl.com/JoGuerra
Facebook Page: http://www.facebook.com/yourmarketinggal
Twitter: http://twitter.com/joguerra
Meetup: www.meetup.com/Denver-Entrepreneurs
LinkedIn Denver Entrepreneur Group: http://www.linkedin.com/groupRegistration?gid=260187
Small Business Rock Stars: http://www.meetup.com/smallbusinessrockstars Coming soon to Facebook & LinkedIn
12

http://www.slideshare.net	31
http://www.yourmarketinggal.com	27
http://kickamarketing.com	8
http://www.typepad.com	3
http://www.lmodules.com	2

Create Your Social Media Marketing Plan for Small Business

by Kick A Marketing, formerly Your Marketing Gal on May 03, 2010

Accessibility

Categories

Tags

Upload Details

Usage Rights

5 Embeds 71

Statistics

Create Your Social Media Marketing Plan for Small Business — Presentation Transcript