The Basics of a Good LinkedIn Profile for Job Seekers Presented by: Jo Guerra [email_address] 303.632.2928 h ttp://www.linkedin.com/in/joguerra

Presented by:

Jo Guerra

[email_address]

303.632.2928 h ttp://www.linkedin.com/in/joguerra

What is Social Networking? Basically making friends and connections virtually versus in person Through networks you get things done but in real life connections are hidden Online you can generally see everybody’s connections (depends on network) Adding friends or business connections online expands your network helping you find a job Keep it professional www.Youtube.com www.Match.com www.Plaxo.com www.Livejournal.com www.Meetup.com

Basically making friends and connections virtually versus in person

Through networks you get things done but in real life connections are hidden

Online you can generally see everybody’s connections (depends on network)

Adding friends or business connections online expands your network helping you find a job

Keep it professional

www.Youtube.com

www.Match.com

www.Plaxo.com

www.Livejournal.com

www.Meetup.com

Top 25 Social Networking Sites All different flavors All different purposes Business, dating, friends, classmates, music, hobbies – you can find everything

Job Seeker Possible Social Networking Sites www.LinkedIn.com - professional www.facebook.com – for ads, you can add your personality, pictures, personalize it - but be careful www.twitter.com – tweet for jobs, find postings Add value to your network so you can look like the professional you are It’s not what others can do for you, but what you can do for others – always!

www.LinkedIn.com - professional

www.facebook.com – for ads, you can add your personality, pictures, personalize it - but be careful

www.twitter.com – tweet for jobs, find postings

Add value to your network so you can look like the professional you are

It’s not what others can do for you, but what you can do for others – always!

LinkedIn Used by many recruiters to find job candidates According to LinkedIn: users with complete profiles are 40 times more likely to receive opportunities through LinkedIn! Can find job postings through LI jobs, groups, individual postings, etc. Can find hiring managers, company information, connections that might be directly connected to the company you are interested

Used by many recruiters to find job candidates

According to LinkedIn: users with complete profiles are 40 times more likely to receive opportunities through LinkedIn!

Can find job postings through LI jobs, groups, individual postings, etc.

Can find hiring managers, company information, connections that might be directly connected to the company you are interested

Home Page Home Profile Edit My Profile View My Profile

Edit & View My Profile Page Edit Profile Settings Edit My Profile View My Profile Edit Profile Public Settings

Profile Sections & Headers Profile Header – your micro summary Status Update – what you doing now (like twitter) Picture Current, Past, Education, Recommended, Connections, Website, Public Profile – compiled from your info on LI Summary & Specialties Applications Experience Education Recommended by Additional Information Personal Information Contact Settings TIP: Use Word to create your content & use spell check. Copy and paste to LinkedIn.

Profile Header – your micro summary

Status Update – what you doing now (like twitter)

Picture

Current, Past, Education, Recommended, Connections, Website, Public Profile – compiled from your info on LI

Summary & Specialties

Applications

Experience

Education

Recommended by

Additional Information

Personal Information

Contact Settings

Profile Header – Your Micro Summary Status Update – Update Often Profile Header Use name known by Add credentials or designations Add professional full head shot Use special characters -limited Let people know you are looking for a job – Job Seeker Use detail – 110 characters Your Status Update: What are you working on? This is where you can value to your network. Show that you are the expert in your field. Link to your blog, interesting article in your area of expertise (use www.tinyurl.com to shorten), how to do something better, etc. Update often.

Profile Header

Use name known by

Add credentials or designations

Add professional full head shot

Use special characters -limited

Let people know you are looking for a job – Job Seeker

Use detail – 110 characters

Your Status Update: What are you working on?

This is where you can value to your network.

Show that you are the expert in your field.

Link to your blog, interesting article in your area of expertise (use www.tinyurl.com to shorten), how to do something better, etc. Update often.

Your Picture - Important Top Ten Profile Picture Mistakes read at: http://jewelry.jojewelry.com/wholesalejewelry/2009/03/the-top-ten-profile-picture-mistakes.html Use a full head professional (looking) head shot. LinkedIn is a business network. Think of work – not play. Leave pictures that show your fun personality in Facebook or other social networks. Current, Past, Education, Recommended, Connections, & Websites all compiled from information in other sections. But you can edit some here. (Right below this is your public profile – next slide).

Public Profile First: Use a Vanity URL – your name Click on Edit, then… Third: Check off what you’d like public Make your profile public and save Second: Type in your name Click Set Address Don’t change it! Making Your Profile Public • Will be available on the Internet • You decide what part of your profile is shown to the public • It will be assigned a permanent URL which is a web address – as an example mine is http://www.linkedin.com/in/joguerra . • Your profile will be found on major search engines including, Google, Yahoo, etc.

First:

Use a Vanity URL – your name

Click on Edit, then…

Third:

Check off what you’d like public

Make your profile public and save

Second:

Type in your name

Click Set Address

Don’t change it!

Questions? Profile Header – your micro summary Status Update – what you doing now (like twitter) Picture Current, Past, Education, Recommended, Connections, Website, Public Profile – compiled from your info on LI

Profile Header – your micro summary

Status Update – what you doing now (like twitter)

Picture

Current, Past, Education, Recommended, Connections, Website, Public Profile – compiled from your info on LI

Summary & Specialties Edit Page Summary – Your long elevator speech of what you can do for your next company. Look forward - goals, look back – experience. Use your voice as if you are interviewing. Write enthusiastically about yourself; 2000 characters. Specialties: Keywords – Related to your job search. Pick these based on jobs you are applying for separated by commas. 500 characters

Applications Add: LinkedIn Polls TypePad or WordPress Blogs Slideshare Google Presentations Box.net Files Amazon Reading List Travel Huddle Workspace for sharing information & More

Add:

LinkedIn Polls

TypePad or WordPress Blogs

Slideshare

Google Presentations

Box.net Files

Amazon Reading List

Travel

Huddle Workspace for sharing information

& More

Experience Your experience is your resume. Make sure you include titles, experience, successes, jobs, positions, etc. Be concise and choose your words carefully. Make it success oriented. Use examples of successes. People relate to stories. Don’t just say “managed” or “sold to”, say why your customers/manager were happy with you, your service or product. Think Sales , Marketing, Problem Solving – You are the product and the solution.

Your experience is your resume.

Make sure you include titles, experience, successes, jobs, positions, etc. Be concise and choose your words carefully. Make it success oriented.

Use examples of successes.

People relate to stories. Don’t just say “managed” or “sold to”, say why your customers/manager were happy with you, your service or product.

Think Sales , Marketing, Problem Solving – You are the product and the solution.

Education

Get Recommendations Edit Profile > Get Recommended > On Recommendation Page > Request Recommendation > Click on which company or school, who you are asking and personalize the subject and request. Tip: Ask people for recommendations. Offer to write the recommendation of yourself for them and suggest they put it in their own words. Get at least 5 to 10. Email your request directly instead of asking through LI or call (what a concept).

Edit Profile > Get Recommended > On Recommendation Page > Request Recommendation > Click on which company or school, who you are asking and personalize the subject and request.

Additional Information Name your links Your website, blog or resume Click on “Other”, give it a name “My Resume”, My Blog, etc. Go to your resume or website, copy the web address on the address bar, then past here. Make sure you use http:// Groups & Associations – name all you participate in or have – this is also where your LI groups will be listed automatically if you checked that off Tip: Use www.Visualcv.com for your resume outside of LinkedIn. Recruiters can copy & paste to their software.

Name your links

Your website, blog or resume

Click on “Other”, give it a name “My Resume”, My Blog, etc.

Go to your resume or website, copy the web address on the address bar, then past here. Make sure you use http://

Groups & Associations – name all you participate in or have – this is also where your LI groups will be listed automatically if you checked that off

Personal Information Contact Settings Contact Settings Accept introductions and Inmail Check off all opportunities Write how you would like to be contacted and what you are interested. Good place to put your phone and email. Personal Information Suggest as job seeker minimum should be phone and email. As much personal information as comfortable with – your choice. Suggest as job seeker minimum should be phone and email. Save changes always.

Contact Settings

Accept introductions and Inmail

Check off all opportunities

Write how you would like to be contacted and what you are interested. Good place to put your phone and email.

Personal Information

Suggest as job seeker minimum should be phone and email.

As much personal information as comfortable with – your choice.

Suggest as job seeker minimum should be phone and email.

Save changes always.

Profile Sections & Headers Review Profile Header – your micro summary Status Update – what you doing now (like twitter) Picture Current, Past, Education, Recommended, Connections, Website, Public Profile – compiled from your info on LI Summary & Specialties Applications Experience Education Recommended by Additional Information Personal Information Contact Settings

Profile Header – your micro summary

Status Update – what you doing now (like twitter)

Picture

Current, Past, Education, Recommended, Connections, Website, Public Profile – compiled from your info on LI

Summary & Specialties

Applications

Experience

Education

Recommended by

Additional Information

Personal Information

Contact Settings

Accounts & Settings Click on Accounts & Settings from any page

Specifics of Accounts & Settings Profile Settings My profile photo – my profile photo is visible to > everyone >save settings Status Visibility > my status is visible to > everyone >save settings Personal Information Name - First name, Last name – fill out Display as – full name opposed to first name and initial of last name. Profile & Status Update Profile & status update > check off no & no otherwise can spam. My Network Using Your Network– probably want to check all. * Look around the Accounts & Settings page and study the different settings.

Profile Settings

My profile photo – my profile photo is visible to > everyone >save settings

Status Visibility > my status is visible to > everyone >save settings

Personal Information

Name - First name, Last name – fill out

Display as – full name opposed to first name and initial of last name.

Profile & Status Update

Profile & status update > check off no & no otherwise can spam.

My Network

Using Your Network– probably want to check all.

* Look around the Accounts & Settings page and study the different settings.

Inspirational Quotes Motivation is what gets you started. Habit is what keeps you going. Optimism is an intellectual choice. - Diana Schneider I have been complimented many times and they always embarrass me; I always feel that they have not said enough. Mark Twain Health is . . . a blessing that money cannot buy. - Izaak Walton It is never too late to be what you might have been. – George Eliot

Motivation is what gets you started. Habit is what keeps you going.

Optimism is an intellectual choice. - Diana Schneider

I have been complimented many times and they always embarrass me; I always feel that they have not said enough. Mark Twain

Health is . . . a blessing that money cannot buy. - Izaak Walton

It is never too late to be what you might have been. – George Eliot

Thank you! At your service, Jo Guerra PO Box 440952 Aurora, CO 80044 303.632.2928 Write to me: JoJewel @Gmail. com Shop: http://www.JoJewelry.com Business Blog: http://jewelry.jojewelry.com Personal Blog: http://www.BlogBoomerBlog.com JOIN ME AT: LinkedIn With Over 6,000 Direct Connections http:// www.linkedin.com/in/joguerra facebook: http:// tinyurl.com/JoGuerra Startup.biz:: http://sta.rtup.biz/profile/JoGuerra Twitter: http://twitter.com/jojewelry myspace: www.myspace.com/jojewel FastPitch: http://www.fastpitchonline.com/JoGuerra/ My Linking Power Forum http://mylinkingpowerforum.ning.com/profile/JoGuerra

Jo Guerra

PO Box 440952

Aurora, CO 80044

303.632.2928

Write to me: JoJewel @Gmail. com

Shop: http://www.JoJewelry.com

Business Blog:

http://jewelry.jojewelry.com

Personal Blog:

http://www.BlogBoomerBlog.com

JOIN ME AT:

LinkedIn With Over 6,000 Direct Connections

http:// www.linkedin.com/in/joguerra

facebook: http:// tinyurl.com/JoGuerra

Startup.biz::

http://sta.rtup.biz/profile/JoGuerra Twitter: http://twitter.com/jojewelry myspace: www.myspace.com/jojewel FastPitch: http://www.fastpitchonline.com/JoGuerra/ My Linking Power Forum http://mylinkingpowerforum.ning.com/profile/JoGuerra