<ul><li>Social media for Advocacy and Policy Influencing </li></ul><ul><li>By Joitske Hulsebosch ( www.twitter.com/joitske...
<ul><li>Social media Trends </li></ul>
Social media  Landscape  -Online interaction- Online conversations – Easy of use – Rapid sharing of information
Generational differences  And  blurring private en professional communication boundaries
Many different tools- main categories <ul><li>Social networks </li></ul><ul><li>RSS/RSS lezers </li></ul><ul><li>Blogs </l...
But our target groups are offline!  Don’t under- Estimate and  Don’t over- Estimate…
Video  http://www.youtube.com/watch?v=KHqnMxltYoE
<ul><li>Some  Examples </li></ul>
Anti-mining campaign Palawan Youtube, Vimeo
Blank noise campaign against Eve-teasing <ul><li>Blog and Facebook, Flickr </li></ul>
Agriculture: stories by producers #Agchat op Twitter <ul><li>Twitter </li></ul>
Facebook ‘unfriend’ Coal  Greenpeace <ul><li>Facebook Unfriend Mark Zuckerberg, negotiating with Facebook for cleaner ener...
PINK chaddi campaign <ul><li>Facebook </li></ul>
<ul><li>Tips and tricks for  </li></ul><ul><li>Using social media in the policy influencing cycle </li></ul>
Policy Influencing Cycle Identify the  policy issue Primary beneficiary  consultation  Impact on primary beneficiaries Vis...
Define policy issues: what’s being said about your themes? <ul><li>Tools: Google alert, socialmention.com, twitter search,...
Early message: Participate, react, engage and share your stories online Weblogs, videos, podcasts allow you to share and i...
Campaigns: build online communities and call for action Sharing tips on earth friendly - practices
Find the right mix between offline and online actions ( and don’t forget the cellphone)
Evidences of succes: benchmark <ul><li>Set clear goals and metrics </li></ul><ul><li>Monitor traffic and referrals </li></...
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Presentation social media for advocacy and policy influencing

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Social media for advocacy - session in MDF training Advocacy and Policy Influencing

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  • Hoe kun je web2.0 gebruiken voor samen-werken en leren?
  • Hoe kun je web2.0 gebruiken voor samen-werken en leren?
  • Dit zijn allemaal web2.0 services.. Het is overweldigend. Om jullie gerust te stellen, ik ken er ook maar 2 of 3: superglu, digg en xanga.
  • De jongere generatie beweegt zich makkelijker in web2.0 kringen als de oudere generatie, maar voor iedereen kan het werken
  • Hoe kun je web2.0 gebruiken voor samen-werken en leren?
  • Hoe kun je web2.0 gebruiken voor samen-werken en leren?
  • Presentation social media for advocacy and policy influencing

    1. 1. <ul><li>Social media for Advocacy and Policy Influencing </li></ul><ul><li>By Joitske Hulsebosch ( www.twitter.com/joitske ) </li></ul><ul><li>Picture by Wertheim </li></ul><ul><li>More in the wiki : http://socialmediafordadvocacy.wikispaces.com/ </li></ul>
    2. 2. <ul><li>Social media Trends </li></ul>
    3. 3. Social media Landscape -Online interaction- Online conversations – Easy of use – Rapid sharing of information
    4. 4. Generational differences And blurring private en professional communication boundaries
    5. 5. Many different tools- main categories <ul><li>Social networks </li></ul><ul><li>RSS/RSS lezers </li></ul><ul><li>Blogs </li></ul><ul><li>Wikis </li></ul><ul><li>Social bookmarking </li></ul><ul><li>Micro-blogging </li></ul><ul><li>Video/photo sharing </li></ul><ul><li>Mapping </li></ul><ul><li>Widgets </li></ul>
    6. 6. But our target groups are offline! Don’t under- Estimate and Don’t over- Estimate…
    7. 7. Video http://www.youtube.com/watch?v=KHqnMxltYoE
    8. 8. <ul><li>Some Examples </li></ul>
    9. 9. Anti-mining campaign Palawan Youtube, Vimeo
    10. 10. Blank noise campaign against Eve-teasing <ul><li>Blog and Facebook, Flickr </li></ul>
    11. 11. Agriculture: stories by producers #Agchat op Twitter <ul><li>Twitter </li></ul>
    12. 12. Facebook ‘unfriend’ Coal Greenpeace <ul><li>Facebook Unfriend Mark Zuckerberg, negotiating with Facebook for cleaner energy </li></ul>
    13. 13. PINK chaddi campaign <ul><li>Facebook </li></ul>
    14. 14. <ul><li>Tips and tricks for </li></ul><ul><li>Using social media in the policy influencing cycle </li></ul>
    15. 15. Policy Influencing Cycle Identify the policy issue Primary beneficiary consultation Impact on primary beneficiaries Visibility: lobby, media, campaign Key audiences and targets Delivery of Final message Define policy issue Concerted action plan Resourcing action plan Birth of early message Stakeholders and interests Mapping of policy process Targeted networking Managing network dynamics 12710.232 Assessing outcome Fact finding
    16. 16. Define policy issues: what’s being said about your themes? <ul><li>Tools: Google alert, socialmention.com, twitter search, twitter hashtag etc. </li></ul>
    17. 17. Early message: Participate, react, engage and share your stories online Weblogs, videos, podcasts allow you to share and invite comments
    18. 18. Campaigns: build online communities and call for action Sharing tips on earth friendly - practices
    19. 19. Find the right mix between offline and online actions ( and don’t forget the cellphone)
    20. 20. Evidences of succes: benchmark <ul><li>Set clear goals and metrics </li></ul><ul><li>Monitor traffic and referrals </li></ul><ul><li>Interview and poll </li></ul><ul><li>  </li></ul><ul><li>Tip 1 Use analytics like bit.ly to measure clicks or google analytics </li></ul><ul><li>Tip 2 Use www.facebook.com/nonprofits for benchmarking and best practices </li></ul>

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