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What are the kids doing online? Keynote for CARU National Conference
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What are the kids doing online? Keynote for CARU National Conference

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Transcript

  • 1. What are they doing?! Current trends in the kids digital space 10.2.13 Joi Podgorny Director of Community Engagement Smart Bomb Interactive
  • 2. Who am I? Kids Entertainment Veteran 20 years front line and strategic Customer Service 15 years in interactive strategy, community/moderation and social media management (I was #2300 on Twitter, nbd) I love charts, pugs, most TV, mashed potatoes & adventure
  • 3. What brands have I worked on?
  • 4. Why am I here? To let you in on some known (and not so known) trends that are keeping the kiddos busy in the digital space
  • 5. So... What ARE they doing? Games Games Games DS Flash sites Tablets Phones Consoles
  • 6. What ELSE are they doing? Videos Videos Videos watching commenting making sharing
  • 7. Real Life Host Videos
  • 8. Anything else? User Generated Content Blogs, Wikia Fan Fic, Fan Art Minecraft Music Videos, How to
  • 9. AJ Blogs
  • 10. Fan Art
  • 11. How to/Codes/Cheats
  • 12. And... MUSIC VIDEOS! Oh, how they love to make music videos...
  • 13. AJ Fans LOVE to make them See more at http://youtube.com/PlayAnimalJam
  • 14. A few more things... Dual screens Trolling/Shaming Acronyms Filter Dodging Glitch Culture >13 yr old sites/apps Multi-Tasking Parental CC Fraud Watching others play State of Moderation Lack of Parental Involvement/Understanding
  • 15. Questions? Joi Podgorny joi@animaljam.com http://joipodgorny.com @joipod