YPulse Tween Mashup 2008: Marketing to Tweens w Parental Consent Plus Age Verification that Works
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YPulse Tween Mashup 2008: Marketing to Tweens w Parental Consent Plus Age Verification that Works

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YPulse Tween Mashup 2008: Marketing to Tweens w Parental Consent Plus Age Verification that Works Presentation Transcript

  • 1. Marketing to Tweens with Parental Consent Plus Age Verification that Works Ypulse Tween Mashup Reaching Today’s Tweens with Technology
  • 2. Panelists
    • Erin B. Reilly
    • Co-Founder, Zoey’s Room , Platform Shoes Forum
    • [email_address]
    • Joi Podgorny
    • Vice President of Interactive Development, Ludorum
      • [email_address]
  • 3. What is COPPA?
    • Protect children’s information with internal guidelines of storage and collection of data
      • Relates to marketing to children
      • Not predator protection
    • Verifiable parental consent
  • 4. What are the Best Practices beyond COPPA?
    • What can we do beyond bare minimum?
    • More transparency to COPPA
      • Engage kids to understand why we do this
    • How to promote a culture of self-policing – among staff, among users
  • 5. Let’s Talk
  • 6. Thank You!
    • Contact Information
    • Erin B. Reilly
    • Co-Founder, Zoey’s Room , Platform Shoes Forum
    • [email_address]
    • Joi Podgorny
    • Vice President of Interactive Development, Ludorum
      • [email_address]