A BETTER WAY TO CHANGE
SO YOU WANNA BUILDA GAME-CHANGING HEALTHCARE APP?
DO IT!WE NEED YOU!
BUT HERE’S WHATYOU NEED TO KNOW FIRST
THE FAILURE RATE FORHEALTHY BEHAVIOUR CHANGE?
99%
BUT YOURS IS AN APP RIGHT?IT’S DESIGN-LED AND DATA DRIVEN
IT’S GOING TOBE HYPER-RELEVANT
IT’S GOING TOALGORITHMICALLY PREDICT
THE PERFECT TIMETO SEND AN IPHONE BANNER NOTIFICATION
WHICH SAYSGO FOR A WALK
WHICH SAYSDRINK A GLASS OF WATER
WHICH SAYSEAT A SALAD FOR LUNCH
SO YOU’RE DEFINITELYGOING TO BE PART OF THE 1%
DO IT!WE NEED YOU!
BUTREMEMBER
99%
AND ALSOHEALTH FAILURE ISN’T NEUTRAL
IT ISN’T LIKE FAILING TO      MASTER PHP
IT ISN’T LIKE FAILING TOLEARN FLUENT SPANISH
IT ISN’T LIKE FAILING TOSHARE A CINEMAGRAM TO TUMBLR
IT’S FAILINGAT SOMEONE’S HEALTH
WHICH MEANSNEXT TIME THEY WANT TO MAKE A CHANGE
THEY’RE GOING TOBE LEFT WITH A LITTLE SCAR
THAT REMINDS THEMOF THE LAST TIME THEY FAILED
AND WHEN IT COMES TO HEALTHMOST PEOPLE HAVE MORE SCARS THAN SKIN
BUT YOU GET THATAND YOU’RE THE 1%
SONO SCARS
WHICH IS AWESOMEBECAUSE WE NEED YOU
AND WHEN YOUR APP IS DONEAND IT’S NEW AND NOTABLE IN THE APP STORE
HERE’SYOUR WINDOW
EIGHT OUT OF TEN HEALTH APPSARE DELETED AFTER A SINGLE USE
AND THE TWO THAT SURVIVESEE ENGAGEMENT PLUMMET AFTER TEN DAYS
AND EVEN IFYOU CAN SERIOUSLY BREAK THE MOLD
ANDGET DOWNLOADED
ANDGET SIGNED UP
ANDGET USED
ANDNOT GET DELETED TEN SECONDS LATER
ANDKEEP PEOPLE AROUND MORE THAN TEN DAYS
THEN YOU GETTO TACKLE THE REAL PROBLEM
SOMETIMEAROUND DAY ELEVEN
YOUR PRECIOUS USERIS GOING TO HIT A ROADBLOCK
MAYBETHE CAR WILL BREAK DOWN
MAYBETHEY’LL FEEL UNWELL
MAYBETHEIR ARTHRITIS WILL FLARE UP
MAYBETHEIR CHILD GETS SENT HOME FROM SCHOOL
MAYBEIT RAINS
AND YOUR PRECIOUS USER IS GOING TO IGNORE YOU
UNTILTHE PROBLEM GOES AWAY
AND DON’T THINK THATTHE MISSING LINK IS A RED APP ICON
OR ANOTIFICATION BANNER
ORAN AUTOMATED EMAIL
BECAUSE WHAT’S STOPPING PEOPLE  FROM BEING REALLY HEALTHY
ISN’T THATTHEY DON’T KNOW HOW TO DO A LUNGE
ISN’T THATTHEY DON’T KNOW HOW TO ORDER A SALAD
IT’S THATFUCKING PLUMBER WHO STILL ISN’T HERE
IT’S THATHEADACHE THEY WOKE UP WITH
IT’S THATBREAKDOWN IN COMMUNICATION WITH A CHILD
AND UNTILWE FIX THAT
WE’RE JUSTREARRANGING THE DECKCHAIRS ON THE TITANIC
BUTREMEMBER
DO IT!WE NEED YOU!
A BETTER WAY TO CHANGEJOINSESSIONS.COM                            NICK@JOINSESSIONS.COM
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What to know before you build your health app!

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What to know before you build your health app!

  1. 1. A BETTER WAY TO CHANGE
  2. 2. SO YOU WANNA BUILDA GAME-CHANGING HEALTHCARE APP?
  3. 3. DO IT!WE NEED YOU!
  4. 4. BUT HERE’S WHATYOU NEED TO KNOW FIRST
  5. 5. THE FAILURE RATE FORHEALTHY BEHAVIOUR CHANGE?
  6. 6. 99%
  7. 7. BUT YOURS IS AN APP RIGHT?IT’S DESIGN-LED AND DATA DRIVEN
  8. 8. IT’S GOING TOBE HYPER-RELEVANT
  9. 9. IT’S GOING TOALGORITHMICALLY PREDICT
  10. 10. THE PERFECT TIMETO SEND AN IPHONE BANNER NOTIFICATION
  11. 11. WHICH SAYSGO FOR A WALK
  12. 12. WHICH SAYSDRINK A GLASS OF WATER
  13. 13. WHICH SAYSEAT A SALAD FOR LUNCH
  14. 14. SO YOU’RE DEFINITELYGOING TO BE PART OF THE 1%
  15. 15. DO IT!WE NEED YOU!
  16. 16. BUTREMEMBER
  17. 17. 99%
  18. 18. AND ALSOHEALTH FAILURE ISN’T NEUTRAL
  19. 19. IT ISN’T LIKE FAILING TO MASTER PHP
  20. 20. IT ISN’T LIKE FAILING TOLEARN FLUENT SPANISH
  21. 21. IT ISN’T LIKE FAILING TOSHARE A CINEMAGRAM TO TUMBLR
  22. 22. IT’S FAILINGAT SOMEONE’S HEALTH
  23. 23. WHICH MEANSNEXT TIME THEY WANT TO MAKE A CHANGE
  24. 24. THEY’RE GOING TOBE LEFT WITH A LITTLE SCAR
  25. 25. THAT REMINDS THEMOF THE LAST TIME THEY FAILED
  26. 26. AND WHEN IT COMES TO HEALTHMOST PEOPLE HAVE MORE SCARS THAN SKIN
  27. 27. BUT YOU GET THATAND YOU’RE THE 1%
  28. 28. SONO SCARS
  29. 29. WHICH IS AWESOMEBECAUSE WE NEED YOU
  30. 30. AND WHEN YOUR APP IS DONEAND IT’S NEW AND NOTABLE IN THE APP STORE
  31. 31. HERE’SYOUR WINDOW
  32. 32. EIGHT OUT OF TEN HEALTH APPSARE DELETED AFTER A SINGLE USE
  33. 33. AND THE TWO THAT SURVIVESEE ENGAGEMENT PLUMMET AFTER TEN DAYS
  34. 34. AND EVEN IFYOU CAN SERIOUSLY BREAK THE MOLD
  35. 35. ANDGET DOWNLOADED
  36. 36. ANDGET SIGNED UP
  37. 37. ANDGET USED
  38. 38. ANDNOT GET DELETED TEN SECONDS LATER
  39. 39. ANDKEEP PEOPLE AROUND MORE THAN TEN DAYS
  40. 40. THEN YOU GETTO TACKLE THE REAL PROBLEM
  41. 41. SOMETIMEAROUND DAY ELEVEN
  42. 42. YOUR PRECIOUS USERIS GOING TO HIT A ROADBLOCK
  43. 43. MAYBETHE CAR WILL BREAK DOWN
  44. 44. MAYBETHEY’LL FEEL UNWELL
  45. 45. MAYBETHEIR ARTHRITIS WILL FLARE UP
  46. 46. MAYBETHEIR CHILD GETS SENT HOME FROM SCHOOL
  47. 47. MAYBEIT RAINS
  48. 48. AND YOUR PRECIOUS USER IS GOING TO IGNORE YOU
  49. 49. UNTILTHE PROBLEM GOES AWAY
  50. 50. AND DON’T THINK THATTHE MISSING LINK IS A RED APP ICON
  51. 51. OR ANOTIFICATION BANNER
  52. 52. ORAN AUTOMATED EMAIL
  53. 53. BECAUSE WHAT’S STOPPING PEOPLE FROM BEING REALLY HEALTHY
  54. 54. ISN’T THATTHEY DON’T KNOW HOW TO DO A LUNGE
  55. 55. ISN’T THATTHEY DON’T KNOW HOW TO ORDER A SALAD
  56. 56. IT’S THATFUCKING PLUMBER WHO STILL ISN’T HERE
  57. 57. IT’S THATHEADACHE THEY WOKE UP WITH
  58. 58. IT’S THATBREAKDOWN IN COMMUNICATION WITH A CHILD
  59. 59. AND UNTILWE FIX THAT
  60. 60. WE’RE JUSTREARRANGING THE DECKCHAIRS ON THE TITANIC
  61. 61. BUTREMEMBER
  62. 62. DO IT!WE NEED YOU!
  63. 63. A BETTER WAY TO CHANGEJOINSESSIONS.COM NICK@JOINSESSIONS.COM
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