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If our associations are to survive, we must create environments that encourage innovation. What is good enough today won't be good enough tomorrow. We can no longer succeed simply on being fast, good, and cheap; we must do more. In an association world where memberships are dropping, conference attendees aren't showing up, and staffs are being asked to do less with more; how will we ever take the next step? Hear the seven principles Steve Jobs used to save a near bankrupt Apple to one of the most valuable technology companies in the world.
Presented at ASAE's 2012 Marketing, Membership, and Communications Conference in Washington, DC, May 23–24 2012.
The Youtube video of this presentation is available after the last slide.