Channels of communication
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Channels of communication

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mba 1st sem bu managerial communication

mba 1st sem bu managerial communication

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Channels of communication Channels of communication Presentation Transcript

  • SUBMITTED TO :- Mr. THAMMAIAH SUBMITTED BY :- NIDHIN.P.J 1
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  • An organization has to design the direction ofcommunication flow to ensure uniformity indissemination of information and to establishaccountability . This direction is designed tochannelize the flow of communication eitherfrom top to bottom ,bottom to top or on samehierarchical levels .This flow is called thedirection of communication 3
  • The downward communication flows downfrom top level to bottom of the organizationalhierarchy and carries message from higherauthority to lower and down below. ( eg:Managing Director to manager) 4
  • DOWNWARD COMMUNICATION Managing Director Production Manager Personnel ManagerAccountant Casher Time Assistant Supervisor keeper 5
  • Managing director Divisional downward managers Departmental headsMiddle level executivesLower level executives Operative employees 6
  •  Helps to explain to the subordinate the organizationalplans,policies,programs etc.. Helps to convey to the subordinate the expectation of management fromthemAct as a means to control the activities of the subordinates with activefeedbackProvides motivation to the subordinates to the workers to excel theirperformanceDisadvantages Distortion of message Delays in transmission Overload or unload message Loss of information 7
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  • UPWARD COMMUNICATION:- Managing Director Finance Manager Sales ManagerAccount.. Casher Assi: ma Quanti c Supervis 9
  • Managingupward director Divisional managers Departmental heads Middle level executives Lower level executives Operative employees 10
  • Create insight into behavioral problemsCreate confidence and trustEnhance learning and excellenceDisadvantagesConcealmentsDelays and distortionBy passingPoor listeningHesitation of employees 11
  • Lateral or Horizontal communication refers tothe flow of information and idea between personat the same hierarchical level either of the sameor other department or division. Finance Manager Marketing Manager 12
  •  It helps in coordinating the activities of different at samelevelMutual trust and understandingsSolves interdepartmental problemsCooperationDisadvantagesspecializationPhysical barriersLack of motivation 13
  • This includes the horizontal flow of informationas also that among persons at different levels whohave no direct reporting relationships .this kind ofcommunication is used to speed information flowto improve understanding, and to coordinatesefforts for the achievements of organizationalobjectives . 14
  • CROSSWISE OR DIAGONAL COMMUNICATION Managing Director Production Manager Personnel ManagerAccountant Casher Time Assistant Supervisor keeper 15
  •  promotes coordinationBoosts moralsExpedites proceduresBuilds trust and cooperation 16
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