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SUBMITTED TO :- Mr. THAMMAIAH     SUBMITTED BY :- NIDHIN.P.J                                  1
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An organization has to design the direction ofcommunication flow to ensure uniformity indissemination of information and t...
The downward communication flows downfrom top level to bottom of the organizationalhierarchy and carries message from high...
DOWNWARD COMMUNICATION                   Managing Director   Production Manager                  Personnel ManagerAccounta...
Managing       director      Divisional          downward      managers    Departmental       headsMiddle level executives...
 Helps to explain to the subordinate the organizationalplans,policies,programs etc.. Helps to convey to the subordinate ...
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UPWARD COMMUNICATION:-                          Managing Director        Finance Manager                       Sales Manag...
Managingupward          director               Divisional               managers             Departmental                h...
Create insight into behavioral problemsCreate confidence and trustEnhance learning and excellenceDisadvantagesConcealm...
Lateral or Horizontal communication refers tothe flow of information and idea between personat the same hierarchical level...
 It helps in coordinating the activities of different at samelevelMutual trust and understandingsSolves interdepartment...
This includes the horizontal flow of informationas also that among persons at different levels whohave no direct reporting...
CROSSWISE OR DIAGONAL COMMUNICATION                   Managing Director   Production Manager                  Personnel Ma...
 promotes coordinationBoosts moralsExpedites proceduresBuilds trust and cooperation                                16
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Channels of communication

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mba 1st sem bu managerial communication

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Transcript of "Channels of communication"

  1. 1. SUBMITTED TO :- Mr. THAMMAIAH SUBMITTED BY :- NIDHIN.P.J 1
  2. 2. 2
  3. 3. An organization has to design the direction ofcommunication flow to ensure uniformity indissemination of information and to establishaccountability . This direction is designed tochannelize the flow of communication eitherfrom top to bottom ,bottom to top or on samehierarchical levels .This flow is called thedirection of communication 3
  4. 4. The downward communication flows downfrom top level to bottom of the organizationalhierarchy and carries message from higherauthority to lower and down below. ( eg:Managing Director to manager) 4
  5. 5. DOWNWARD COMMUNICATION Managing Director Production Manager Personnel ManagerAccountant Casher Time Assistant Supervisor keeper 5
  6. 6. Managing director Divisional downward managers Departmental headsMiddle level executivesLower level executives Operative employees 6
  7. 7.  Helps to explain to the subordinate the organizationalplans,policies,programs etc.. Helps to convey to the subordinate the expectation of management fromthemAct as a means to control the activities of the subordinates with activefeedbackProvides motivation to the subordinates to the workers to excel theirperformanceDisadvantages Distortion of message Delays in transmission Overload or unload message Loss of information 7
  8. 8. 8
  9. 9. UPWARD COMMUNICATION:- Managing Director Finance Manager Sales ManagerAccount.. Casher Assi: ma Quanti c Supervis 9
  10. 10. Managingupward director Divisional managers Departmental heads Middle level executives Lower level executives Operative employees 10
  11. 11. Create insight into behavioral problemsCreate confidence and trustEnhance learning and excellenceDisadvantagesConcealmentsDelays and distortionBy passingPoor listeningHesitation of employees 11
  12. 12. Lateral or Horizontal communication refers tothe flow of information and idea between personat the same hierarchical level either of the sameor other department or division. Finance Manager Marketing Manager 12
  13. 13.  It helps in coordinating the activities of different at samelevelMutual trust and understandingsSolves interdepartmental problemsCooperationDisadvantagesspecializationPhysical barriersLack of motivation 13
  14. 14. This includes the horizontal flow of informationas also that among persons at different levels whohave no direct reporting relationships .this kind ofcommunication is used to speed information flowto improve understanding, and to coordinatesefforts for the achievements of organizationalobjectives . 14
  15. 15. CROSSWISE OR DIAGONAL COMMUNICATION Managing Director Production Manager Personnel ManagerAccountant Casher Time Assistant Supervisor keeper 15
  16. 16.  promotes coordinationBoosts moralsExpedites proceduresBuilds trust and cooperation 16
  17. 17. 17
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