How To Use Emotional Words In Your Sales Letter http://www.johnwoon http://www.johnwoon/blog

How To Use Emotional Words In Your Sales Letter Secret ingredient to all successful Sales letters: emotional appeal Consumers don't buy things for rational reasons Consumers buy things to satisfy their emotional needs http:// www.johnwoon http:// www.johnwoon /blog

Secret ingredient to all successful Sales letters: emotional appeal

Consumers don't buy things for rational reasons

Consumers buy things to satisfy their emotional needs

http:// www.johnwoon

http:// www.johnwoon /blog

How To Use Emotional Words In Your Sales Letter People are thirsty for money, security, fame Emotional trait: Greed Examples of powerful words to be used for Sales Letters: Money, Rich, Millionaire, Results, Proven Methods, Fast Results, Easy and Quick, luxury You could write something like this: “…… ..Discover and learn from the best. Start living a life of luxury….." http:// www.johnwoon http:// www.johnwoon /blog

People are thirsty for money, security, fame

Emotional trait: Greed

Examples of powerful words to be used for Sales Letters:

Money, Rich, Millionaire, Results, Proven Methods, Fast Results, Easy and Quick, luxury

You could write something like this:

“…… ..Discover and learn from the best. Start living a life of luxury….."

http:// www.johnwoon

http:// www.johnwoon /blog

How To Use Emotional Words In Your Sales Letter People are constantly looking for “Pleasure” Emotional trait: Love and Lust Examples of powerful words to be used for Sales Letters: Attracting Love, Seduction Secrets ,Great Love, Delicious Taste, Tempting, Charming, Healthy life Style, Seduction Secrets, Fast Cars, Lamborghini You could write something like this: “…… Learn the seduction secrets and enjoy your best love ever….." http:// www.johnwoon http:// www.johnwoon /blog

People are constantly looking for “Pleasure”

Emotional trait: Love and Lust

Examples of powerful words to be used for Sales Letters:

Attracting Love, Seduction Secrets ,Great Love, Delicious Taste, Tempting, Charming, Healthy life Style, Seduction Secrets, Fast Cars, Lamborghini

You could write something like this:

“…… Learn the seduction secrets and enjoy your best love ever….."

http:// www.johnwoon

http:// www.johnwoon /blog

How To Use Emotional Words In Your Sales Letter People want to look good in their appearance, abilities, and achievements Emotional trait: Vanity Examples of powerful words to be used for Sales Letters: Attractive, Beautiful, Ideal Weight, Look Your Best, Confident, Charisma, Younger, Stronger and Healthier You could write something like this: “…… This method would make you look and feel attractive and beautiful whatever your age is ....." http:// www.johnwoon http:// www.johnwoon /blog

People want to look good in their appearance, abilities, and achievements

Emotional trait: Vanity

Examples of powerful words to be used for Sales Letters:

Attractive, Beautiful, Ideal Weight, Look Your Best, Confident, Charisma, Younger, Stronger and Healthier

You could write something like this:

“…… This method would make you look and feel attractive and beautiful whatever your age is ....."

http:// www.johnwoon

http:// www.johnwoon /blog

How To Use Emotional Words In Your Sales Letter People like to feel good about accomplishments and achievements Emotional trait: Pride Examples of powerful words to be used for Sales Letters: Accomplish, Hall Of Fame, Admire, Transform, Master, Recognition, Greatest, Envy of Others, Best, Respect, Money, Best Results You could write something like this: “…… Learn to publish your work that would get you immediate recognition and respect from your family and friends ..." http:// www.johnwoon http:// www.johnwoon /blog

People like to feel good about accomplishments and achievements

Emotional trait: Pride

Examples of powerful words to be used for Sales Letters:

Accomplish, Hall Of Fame, Admire, Transform, Master, Recognition, Greatest, Envy of Others, Best, Respect, Money, Best Results

You could write something like this:

“…… Learn to publish your work that would get you immediate recognition and respect from your family and friends ..."

http:// www.johnwoon

http:// www.johnwoon /blog

How To Use Emotional Words In Your Sales Letter People envy others for having what they are dreaming of Emotional trait: Envy Examples of powerful words to be used for Sales Letters: Desire, Covet, Secret, Extraordinary, Ordinary People, Testimonials, fulfilment You could write something like this: “… ..Once sacked by his employer, this ordinary guy is now making extraordinary amount of money working from home……” http:// www.johnwoon http://www.johnwoon/blog

People envy others for having what they are dreaming of

Emotional trait: Envy

Examples of powerful words to be used for Sales Letters:

Desire, Covet, Secret, Extraordinary, Ordinary People, Testimonials, fulfilment

You could write something like this:

“… ..Once sacked by his employer, this ordinary guy is now making extraordinary amount of money working from home……”

http:// www.johnwoon

http://www.johnwoon/blog

How To Use Emotional Words In Your Sales Letter People are looking for results with minimal effort Emotional trait: laziness Examples of powerful words to be used for Sales Letters: Instant access, Save time, Fast Results, Don’t Waste Your Time, Easy, Step-By-Step Methods, Guaranteed, Easy To Follow Method, Avoid Mistakes of Others You could write something like this: “… ..Save time and get fast results! Learn from this unique Easy To Follow Method on how to loose weight fast without dieting and exercise….” http:// www.johnwoon http:// www.johnwoon /blog

People are looking for results with minimal effort

Emotional trait: laziness

Examples of powerful words to be used for Sales Letters:

Instant access, Save time, Fast Results, Don’t Waste Your Time, Easy, Step-By-Step Methods, Guaranteed, Easy To Follow Method, Avoid Mistakes of Others

You could write something like this:

“… ..Save time and get fast results! Learn from this unique Easy To Follow Method on how to loose weight fast without dieting and exercise….”

http:// www.johnwoon

http:// www.johnwoon /blog

How To Use Emotional Words In Your Sales Letter People tend to be motivated by fear such as fear of losing money, health and happiness Emotional trait: Fear of loss Examples of powerful words to be used for Sales Letters: Save, Overcome fear, Secure, Safety, No More Fear, Protect Yourself, Avoid mistakes You could write something like this: “… .Avoid mistakes by others and protect yourself from losing your money by signing up this unique program now!....” http:// www.johnwoon http:// www.johnwoon /blog

People tend to be motivated by fear such as fear of losing money, health and happiness

Emotional trait: Fear of loss

Examples of powerful words to be used for Sales Letters:

Save, Overcome fear, Secure, Safety, No More Fear, Protect Yourself, Avoid mistakes

You could write something like this:

“… .Avoid mistakes by others and protect yourself

from losing your money by signing up this unique program now!....”

http:// www.johnwoon

http:// www.johnwoon /blog