The document discusses the concept of Emergent User Experience (UX), emphasizing that UX is multidimensional and occurs in the brain rather than just on screens. It explores various factors influencing UX such as vision, language, memory, emotion, and decision-making, highlighting the importance of addressing the unspoken needs of users. The presentation is led by John Whalen, CEO & UX Lead of Brilliant Experience, a consultancy focused on the psychology of user experience.

1. Vision / AttentionLanguage
Memory /
Semantics
Emotion
Wayfinding
Problem Solving /
Decision Making
Architecting Information for the Mind:
Introducing Emergent UX
John Whalen, PhD
CEO & UX Lead
Brilliant Experience
http://linkedin.com/in/johnwhalen
@johnwhalen
#EmergentUX @johnwhalen#WIAD

2. Brilliant Experience
‣ Boutique user experience
consultancy
‣ Focused on the
psychology of user
experience
#EmergentUX @brlexp#WIAD

3. Why User Experience?

4. Why User Experience?
350
18,000%
difference
in sales!

5. Why keep innovating the user experience?

6. Why keep innovating the user experience?

7. What is User Experience?

8. What is User Experience?
The look and feel?

9. What is User Experience? The interaction
design?

10. NO
UX doesn’t happen on a screen.
#EmergentUX @brlexp#WIAD

11. User Experience happens here. In the brain.
#EmergentUX @brlexp#WIAD

12. VisionLanguage
SemanticsEmotion
Wayfinding
Decision Making
UX is multi-dimensional and multi-sensory.

13. Emergent UX

14. The unspoken is often the most seductive.
Emergent UX reveals the things people can’t tell you.
#EmergentUX @brlexp#WIAD

15. Decision Making
Emotion
Vision / Attention
Memory & Semantics
Wayfinding

16. Vision / Attention
‣ Visual features drawing attention?
‣ Visual flow?

17. Way Finding

18. Memory & Semantics

19. Language

20. Emotion
Desires
• Strong loving family
• Recognition
• Time
• Keep in control
• Stable job
• Work/life balance
• Help with the day-to-day, here and now
Fears
• No time for me.
• Pressure to fit everything in and give everything attention.
• I’ve stopped talking to my husband.
• Quiet desperation - What is left of me? Who am I? What do I want?
• I’m not a success (mother, wife, self identity).
• Never get to where I want with my career.
• I’m losing ground.
• Escapes through travel are what I live for.

21. Decision Making

22. Summary - 3 Points

23. UX is multidimensional. It happens in the brain.
VisionLanguage
Memory /
Semantics
Emotion
Wayfinding
Problem Solving /
Decision Making

24. The unspoken is often the most seductive.
Emergent UX reveals the things people can’t tell you.
#EmergentUX @brlexp#WIAD

25. Design for the six minds.

26. Thank you!
VisionLanguage
SemanticsEmotion
Wayfinding
Decision Making
#EmergentUX @johnwhalen slideshare.net/johnwhalen#WIADDC