UX Strategy and Lean UX
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UX Strategy and Lean UX

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Learn how to create a winning strategy and design concepts through strategy workshops and design studios. Find out how UX is at the heart of hot concepts such as LeanUX, Design Thinking and Agile ...

Learn how to create a winning strategy and design concepts through strategy workshops and design studios. Find out how UX is at the heart of hot concepts such as LeanUX, Design Thinking and Agile Development.

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    UX Strategy and Lean UX UX Strategy and Lean UX Presentation Transcript

    • UX Strategy & Lean UXJohn Whalen, VP, UXPA-DC @johnwhalen #leanux #uxdcCopyright © 2012-2013 Brilliant Experience
    • Meet John Cognitive Vision PhD: Neuroscience Science Linguistics Math in Brain PhD Cognitive Science Johns Hopkins Univ Post Doc at UCLA during Dot.Com boom John Whalen Professor in Psychology CEO, UX Lead Brillian Experience Usability/ User Accessibility Experience Online Information Strategy ArchitectureCopyright © 2012-2013 Brilliant Experience
    • Meet Brilliant Experience User Insights Strategy & Ideation User ExperienceCopyright © 2012-2013 Brilliant Experience
    • John tell me more about yourself,it is all so fascinating!
    • Agenda‣ Introduction‣ Define a “Strategy Session” or “Design Studio”‣ Try it here in our sessionCopyright © 2012-2013 Brilliant Experience
    • Learn how to create a winning strategy anddesign concepts through strategy workshops anddesign studios. Find out how UX is at the heart ofhot concepts such as LeanUX, Design Thinkingand Agile Development.Copyright © 2012-2013 Brilliant Experience
    • Or, how do we “cross the chasm”? Great Experience, User Insights Successful Product Insert Magical Process HereCopyright © 2012-2013 Brilliant Experience
    • Not recommended
    • Hard to find
    • Try this
    • To help you understand what “this” is,let’s play ‘Name that Methodology’Copyright © 2012-2013 Brilliant Experience
    • 1 2 3 4Research Ideate Prototype TestEmpathize with Brainstorm Build a representation Test your ideas forthe audience you possible designs of one or more of your feedbackare designing for. ideasCopyright © 2012-2013 Brilliant Experience
    • Design T hinking 1 2 3 4Research Ideate Prototype TestEmpathize with Brainstorm Build a representation Test your ideas forthe audience you possible designs of one or more of your feedbackare designing for. ideasCopyright © 2012-2013 Brilliant Experience
    • Design ThinkingCopyright © 2012-2013 Brilliant Experience
    • Build 1 3 2 Learn MeasureCopyright © 2012-2013 Brilliant Experience
    • Lean Startup Build 1 3 2 Learn MeasureCopyright © 2012-2013 Brilliant Experience
    • Lean StartupCopyright © 2012-2013 Brilliant Experience
    • User Stories 1 3 2 Feedback Design & DevelopCopyright © 2012-2013 Brilliant Experience
    • Agile User Stories 1 3 2 Feedback Design & DevelopCopyright © 2012-2013 Brilliant Experience
    • AgileCopyright © 2012-2013 Brilliant Experience
    • What about LeanUX?Copyright © 2012-2013 Brilliant Experience
    • LeanUX...
    • LeanUX...Copyright © 2012-2013 Brilliant Experience
    • Two key pointsCopyright © 2012-2013 Brilliant Experience
    • 1. Must balance business & user needsCopyright © 2012-2013 Brilliant Experience
    • 2. Iteration improves the productCopyright © 2012-2013 Brilliant Experience
    • That’s all swell John, but what aboutthose strategy sessions and designconcepts?
    • Strategy Session IntroductionCopyright © 2012-2013 Brilliant Experience
    • Strategy Session Agenda 1 2 3 4Business Needs Audience Needs Ideation SketchingPrioritize business Prioritize your Brainstorm ways to Flesh out best ideas.goals. audiences, define satisfy 1 & 2. Get stakeholders on them and the board with conceptual scenarios in which model. they would use your product.Copyright © 2012-2013 Brilliant Experience
    • Note to Participants‣ No phones, tablets, or laptops - we need to focus on the project - We will give you breaks to get your fix‣ We must generate a lot of ideas quickly - We will have deadlines to get things done‣ We are not in the idea or ego squashing business - We succeed through a breadth of perspectivesCopyright © 2012-2013 Brilliant Experience
    • CEO: I know you had an agenda, butlet’s just sketch our ideas
    • Warm Up‣ The Elevator Pitch - Work independently - Try to complete all blanks - I’ll ask you to call out some examplesCopyright © 2012-2013 Brilliant Experience
    • UXPA DCFor (target customer),who (customer need),UXPA DC is a (market category)that (one key benefit).Unlike (competition),UXPA DC (unique differentiator).Copyright © 2012-2013 Brilliant Experience
    • UX pros and students Fed agenciesUXPA DC in dc area People who People w ho Web pros in work with ux User pros in dc area want to use pros ir e-media UX in theFor (target customer), job Networking Supportwho (customer need), and prof Resources: Access to best profession development books, practices and buildUXPA DC is a (market category) guidelines credibilitythat (one key benefit). Prof Strategic Cult Trade group association partner (Beliebers)Unlike (competition),UXPA DC (unique differentiator). In DC Provides (UX Beliebers, continuing ed eh?!)Copyright © 2012-2013 Brilliant Experience
    • Business GoalsCopyright © 2012-2013 Brilliant Experience
    • Business Goals for UXPA DC‣ Write down business goals independently‣ Prioritize through collaborative discussion‣ Examples: - Make us all rich! Ba bling ba bling! - Totally wow users! - Create (opportunity) that provides great value to members. - Drive (user behavior) by (strategic design goal). textCopyright © 2012-2013 Brilliant Experience text text
    • Create PersonasCopyright © 2012-2013 Brilliant Experience
    • Prioritize ScenariosCopyright © 2012-2013 Brilliant Experience
    • Create Personas‣ We want to be able to think like your target audience(s)‣ Create personas that will help us relate to that person and anticipate their actions‣ Provide: - Demographics - Typical activities and interests (eating out, cat video obsession) - Defining characteristics (business person, military, college student) - Why s/he would want to be a part of UXPA DCCopyright © 2012-2013 Brilliant Experience
    • Create Personas‣ Present and prioritizeCopyright © 2012-2013 Brilliant Experience
    • PersonaName & Defining CharacteristicPicture Description Goals & Needs Other Motivators TechnologiesAge:Gender:Status:Occupation: Other
    • Just a quick sketch
    • No detailed persona exercise.This is LeanUX!
    • ScenariosCopyright © 2012-2013 Brilliant Experience
    • Scenarios‣ List the scenarios in which your persona would participate in UXPA DC - List as many as possible and prioritize the top two‣ Describe the situation and goal of your persona - How would they use UXPA DC resources? - What makes UXPA DC valuable?Copyright © 2012-2013 Brilliant Experience
    • ScenarioName & Defining Characteristic Scenario NameSituation & Goal Scenario PictureUXPA DC ActivityOutcome
    • What motivates your persona?
    • Ideation & SketchingCopyright © 2012-2013 Brilliant Experience
    • The Process 1 2 3 4Ideate Present Critique RefineQuantity over visual Sell your concept to Using prioritized user Creatively based onquality. The more the group. scenarios and feedback.ideas the better. business needs.Copyright © 2012-2013 Brilliant Experience
    • Sketching‣ Use the 8-square sketching page‣ Sketch unique ways that the website might work‣ Produce as many as possible — be creative!‣ Work independentlyCopyright © 2012-2013 Brilliant Experience
    • Ideation
    • Sketching‣ Present, critique, and prioritizeCopyright © 2012-2013 Brilliant Experience
    • Refine SketchesCopyright © 2012-2013 Brilliant Experience
    • Refine Sketches‣ Use the 1-square sketching page‣ Provide more detail about what is on the page and how it would work‣ Work in pairs‣ Present to the groupCopyright © 2012-2013 Brilliant Experience
    • Sketching
    • •  Agreed&upon&conceptual& direc0on& •  Liked&that&this&would&vary& between&user’s&stated& interests&and&related&things& •  Need&to&emphasize&who&has& (think&Pandora)& viewed&your&profile,&or&liked& your&content& •  Like&the&faces.&&Need&to&•  Include&wall&with&pictures& include&way&to&acknowledge& new&members&
    • Refine Sketches‣ Present, critique, and prioritizeCopyright © 2012-2013 Brilliant Experience
    • Review Our Work & Shared UnderstandingCopyright © 2012-2013 Brilliant Experience
    • 1. Must balance business & user needsCopyright © 2012-2013 Brilliant Experience
    • 2. Iteration improves the productCopyright © 2012-2013 Brilliant Experience
    • SummaryCopyright © 2012-2013 Brilliant Experience
    • Thank you. Congratulate the team!Copyright © 2012-2013 Brilliant Experience
    • Is he done? 65
    • John Whalen@johnwhalenUser Research Strategy User Experience BrilliantExperience.com