Your SlideShare is downloading. ×
Design Thinking Introduction & Workshop - NoVA UX
Upcoming SlideShare
Loading in...5
×

Thanks for flagging this SlideShare!

Oops! An error has occurred.

×
Saving this for later? Get the SlideShare app to save on your phone or tablet. Read anywhere, anytime – even offline.
Text the download link to your phone
Standard text messaging rates apply

Design Thinking Introduction & Workshop - NoVA UX

2,742

Published on

What's Design Thinking, you ask? Design Thinking is a collaborative, human-centered approach to solving a wide range of complex problems. This one-hour, hands-on workshop will rapidly go through each …

What's Design Thinking, you ask? Design Thinking is a collaborative, human-centered approach to solving a wide range of complex problems. This one-hour, hands-on workshop will rapidly go through each stage of the design thinking process: understanding user's needs, framing the problem for creative solutions, ideating, prototyping, and testing.

This was a hands-on workshop in Design Thinking, where we'll roll up our sleeves and tackle some design problem-solving in groups.

Published in: Design, Technology, Business
0 Comments
16 Likes
Statistics
Notes
  • Be the first to comment

No Downloads
Views
Total Views
2,742
On Slideshare
0
From Embeds
0
Number of Embeds
4
Actions
Shares
0
Downloads
128
Comments
0
Likes
16
Embeds 0
No embeds

Report content
Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
No notes for slide

Transcript

  • 1. Copyright © 2012-2013 Brilliant Experience Design Thinking Introduction & Workshop John Whalen CEO, Brilliant Experience VP, UXPA-DC @johnwhalen Kit Unger Director UX Three Pillar Global @kitunger Thursday, September 12, 13
  • 2. Copyright © 2012-2013 Brilliant Experience Meet Brilliant Experience User Insights Strategy & Ideation User Experience Thursday, September 12, 13
  • 3. Copyright © 2012-2013 Brilliant Experience Agenda ‣ Introduction to Design Thinking ‣ Introduce Problem ‣ Create Solution using Design Thinking Thursday, September 12, 13
  • 4. Copyright © 2012-2013 Brilliant Experience How do we “cross the chasm”? User Insights Great Experience, Successful Product Insert Magical Process Here Thursday, September 12, 13
  • 5. Not recommended Thursday, September 12, 13
  • 6. Hard to find Thursday, September 12, 13
  • 7. Try this Thursday, September 12, 13
  • 8. Copyright © 2012-2013 Brilliant Experience To help you understand what “this” is, let’s play ‘Name that Methodology’ Thursday, September 12, 13
  • 9. Copyright © 2012-2013 Brilliant Experience User Stories 1 Design & Develop 2 Feedback 3 Thursday, September 12, 13
  • 10. Copyright © 2012-2013 Brilliant Experience User Stories 1 Design & Develop 2 Feedback 3 Agile Thursday, September 12, 13
  • 11. Copyright © 2012-2013 Brilliant Experience Agile Thursday, September 12, 13
  • 12. Copyright © 2012-2013 Brilliant Experience Build 1 Measure 2 Learn 3 Thursday, September 12, 13
  • 13. Copyright © 2012-2013 Brilliant Experience Build 1 Measure 2 Learn 3 Lean Startup Thursday, September 12, 13
  • 14. Copyright © 2012-2013 Brilliant Experience Lean Startup Thursday, September 12, 13
  • 15. Copyright © 2012-2013 Brilliant Experience 1 2 3 4 Empathize with the audience you are designing for. Brainstorm possible designs Build a representation of one or more of your ideas PrototypeIdeateResearch Test your ideas for feedback Test Thursday, September 12, 13
  • 16. Copyright © 2012-2013 Brilliant Experience Empathize with the audience you are designing for. Brainstorm possible designs Build a representation of one or more of your ideas PrototypeIdeateResearch Test your ideas for feedback Test Design Thinking 1 2 3 4 Thursday, September 12, 13
  • 17. Copyright © 2012-2013 Brilliant Experience Design Thinking Thursday, September 12, 13
  • 18. Copyright © 2012-2013 Brilliant Experience Design Thinking Check out IDEO, or as we like to say: “Brilliant Experience of the west” A couple books by IDEO founders: Thursday, September 12, 13
  • 19. Copyright © 2012-2013 Brilliant Experience Let’s talk Design Thinking! Thursday, September 12, 13
  • 20. Copyright © 2012-2013 Brilliant Experience Design Thinking looking for perfect balance of... Thursday, September 12, 13
  • 21. aka... Thursday, September 12, 13
  • 22. Copyright © 2012-2013 Brilliant Experience Let’s learn the methodology Thursday, September 12, 13
  • 23. Copyright © 2012-2013 Brilliant Experience Understand the needs of your audience ‣ Who are the audience? ‣ What do they say? ‣ What do they do? ‣ What insights did you learn about what the problem really is? Thursday, September 12, 13
  • 24. Copyright © 2012-2013 Brilliant Experience What do they say? do? think? Consumer! Lawyer! Banker! Neuroscien2st! VAD7Nurse! Drug7Researcher! Farmer! Federal7Administrator! Mom7/7Chauffeur! Thursday, September 12, 13
  • 25. Copyright © 2012-2013 Brilliant Experience Frame the problem ‣ What are the users really trying to solve? ‣ What roadblocks do they have? ‣ What opportunities might there be for creative solutions? Thursday, September 12, 13
  • 26. Copyright © 2012-2013 Brilliant Experience Frame the problem Stakeholder needs to: because _____________________ _____________________ _____________________ [insight] Thursday, September 12, 13
  • 27. Copyright © 2012-2013 Brilliant Experience Generate the range of solutions ‣ Come up with as many solutions as possible ‣ Don’t be constrained by “well we can’t do that because...” thinking ‣ Be open to all ideas ‣ Looking for quality and quantity (thorough exploration of problem space) Thursday, September 12, 13
  • 28. Copyright © 2012-2013 Brilliant Experience Generate the range of solutions Thursday, September 12, 13
  • 29. Copyright © 2012-2013 Brilliant Experience 2 Minute Challenge... Thursday, September 12, 13
  • 30. Copyright © 2012-2013 Brilliant Experience Share your solution ‣ Communicate the core elements of your solution to others ‣ Simple, fast, low-cost creative expression ‣ Learn through design & testing Thursday, September 12, 13
  • 31. Copyright © 2012-2013 Brilliant Experience Share your solution Thursday, September 12, 13
  • 32. Copyright © 2012-2013 Brilliant Experience Rapidly Iterate Design Rapidly iterate (all of this in a week), but share/test with stakeholders, potential users, etc. Thursday, September 12, 13
  • 33. Copyright © 2012-2013 Brilliant Experience Learn through prototyping ‣ Quickly test your solution with user, whoever! ‣ Idea to learn through building and learn from responses, and building process ‣ Gradually increase fidelity Thursday, September 12, 13
  • 34. Copyright © 2012-2013 Brilliant Experience Learn through prototyping Thursday, September 12, 13
  • 35. Copyright © 2012-2013 Brilliant Experience Problem Statement: Thursday, September 12, 13
  • 36. Copyright © 2012-2013 Brilliant Experience Meet the Lemieux’s Thursday, September 12, 13
  • 37. Copyright © 2012-2013 Brilliant Experience Meet the TSA Thursday, September 12, 13
  • 38. Copyright © 2012-2013 Brilliant Experience Lemieux’s + TSA Thursday, September 12, 13
  • 39. Copyright © 2012-2013 Brilliant Experience Lemieux’s + TSA Problem: Make it easier for a family to get through U.S. airport security, assuming the TSA needs to maintain a similar version of current security procedures. Client: IDEO has been contracted by the TSA to help them improve customer satisfaction with airport security across our nation’s airports. IDEO is bringing on additional talent – that’s you! – to help them with this project. Persona: Family of five; Michel (a French photographer with equipment and laptop; English is second language) and Caroline (designer with laptop) have three children: Gregory (6), Marcia (3) and Genevieve (6 months). They are traveling together from the U.S. to Nice, France to see Michel’s parents who want to meet the new baby. For the purposes of this exercise, your team can choose any part of the problem of getting Michel and Caroline’s family through security more easily. Thursday, September 12, 13
  • 40. Copyright © 2012-2013 Brilliant Experience Challenge: Use design thinking to figure out how to make it easier to get a family through security. Thursday, September 12, 13
  • 41. Copyright © 2012-2013 Brilliant Experience Lemieux’s + TSA Problem Statements to tackle: 1. Travelers without a full command of the English language need a way to communicate quickly with TSA agents because the security process requires a lot of following instructions and without an understanding causes delays. 2. Young kids going through the metal detectors need to feel comfortable because they’re scared, and it causes delays for their parents and other travelers. 3. Travelers carrying expensive and important equipment need to feel that their belongings remain safe going through the scanners because these are important to them and they don’t really know what happens inside the scanners. 4. People with medical conditions need to be able to go through the security process like anyone else because the current metal scanners are sensitive to medical implants and it’s unclear what to do in these situations. 5. Travelers carrying a lot of items such as bags, coats, kids toys need to be able to take all of these items through security check fast and easily because it Thursday, September 12, 13
  • 42. Copyright © 2012-2013 Brilliant Experience Teams in action Thursday, September 12, 13
  • 43. Copyright © 2012-2013 Brilliant Experience Thursday, September 12, 13
  • 44. Copyright © 2012-2013 Brilliant Experience Thursday, September 12, 13
  • 45. Copyright © 2012-2013 Brilliant Experience Thursday, September 12, 13
  • 46. Copyright © 2012-2013 Brilliant Experience Thursday, September 12, 13
  • 47. Copyright © 2012-2013 Brilliant Experience Thursday, September 12, 13
  • 48. Copyright © 2012-2013 Brilliant Experience Thursday, September 12, 13
  • 49. Copyright © 2012-2013 Brilliant Experience Thursday, September 12, 13
  • 50. Copyright © 2012-2013 Brilliant Experience Thursday, September 12, 13
  • 51. Copyright © 2012-2013 Brilliant Experience Thursday, September 12, 13
  • 52. Copyright © 2012-2013 Brilliant Experience The Winning Design... ”Mount Doom” by Team Pinkos Thursday, September 12, 13
  • 53. Copyright © 2012-2013 Brilliant Experience Winners: “Mount Doom” Thursday, September 12, 13
  • 54. Copyright © 2012-2013 Brilliant Experience Winners: “Mount Doom” Thursday, September 12, 13
  • 55. Copyright © 2012-2013 Brilliant Experience Congratulations Team Pinkos! Thursday, September 12, 13
  • 56. Thank you! User Research Strategy User Experience BrilliantExperience.com Thursday, September 12, 13

×