Guerrilla usability testing
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Guerrilla usability testing

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Guerrilla usability testing Guerrilla usability testing Presentation Transcript

  • U X Guerrilla Usability Testing @johnwhalen #novaux 1Thursday, February 14, 13
  • Gorilla Usability Testing @johnwhalen #novaux 2Thursday, February 14, 13
  • Brilliant Experience User Research Strategy User Experience Mobile@johnwhalen #novaux @johnwhalen #novauxThursday, February 14, 13
  • User Research Quantitative Qualitative Generative Surveys Interviews Adwords Ethnography Evaluative A/B Testing Usability Testing Analytics Eye Tracking @johnwhalen #novauxThursday, February 14, 13
  • User Research Quantitative Qualitative Generative Surveys Interviews Adwords Ethnography Evaluative A/B Testing Analytics @johnwhalen #novauxThursday, February 14, 13
  • U X 1. Why usability test? 2.When? 3.What? 4. How? 5. Quick Tips @johnwhalen #novauxThursday, February 14, 13
  • U X Why usability test? @johnwhalen #novauxThursday, February 14, 13
  • Why usability test? @johnwhalen #novauxThursday, February 14, 13
  • U X • Reduce project risk • Uncover unexpected issues • Fix problems early when easier/cheaper to fix • Test assumptions / solve opinion battles • Set baselines & measure improvement • Improve customer metrics (conversion, retention) • “It’s so cheap you’d be stupid not to” Why usability test? @johnwhalen #novauxThursday, February 14, 13
  • U X Why guerrilla usability testing? @johnwhalen #novauxThursday, February 14, 13
  • A. Because you don’t have $30-60k to pay for a full-blown Usability Test @johnwhalen #novauxThursday, February 14, 13
  • B. You want to do this quickly and often to refine your designs @johnwhalen #novauxThursday, February 14, 13
  • C. Because Eric Ries says so! @johnwhalen #novauxThursday, February 14, 13
  • U X 1. Why usability test? 2. When? 3. What? 4. How? 5. Quick Tips @johnwhalen #novauxThursday, February 14, 13
  • U X Just after users revolt? When to usability test? @johnwhalen #novauxThursday, February 14, 13
  • U X When to usability test? @johnwhalen #novauxThursday, February 14, 13
  • U X • When you first get the idea and commit it to paper • When you have several possible design solutions • When you have a new/updated feature • When there is just enough code to test (but not perfect) • Ahead of a sprint When to usability test? @johnwhalen #novauxThursday, February 14, 13
  • U X 1. Why usability test? 2. When? 3. What? 4. How? 5. Quick Tips @johnwhalen #novauxThursday, February 14, 13
  • U X Paper Clickable Prototype Prototype Full Interaction What to test? @johnwhalen #novauxThursday, February 14, 13
  • U X 1. Why usability test? 2. When? 3. What? 4. How? 5. Quick Tips @johnwhalen #novauxThursday, February 14, 13
  • U X $40,000 Eye Tracker? Probably not... @johnwhalen #novauxThursday, February 14, 13
  • U X Silverback Camtasia Equipment @johnwhalen #novauxThursday, February 14, 13
  • • Goals of the test • Profile of desired test subjects • Define tasks • Write test script (intro, thank you) • Design a post-test survey Test Plan @johnwhalen #novauxThursday, February 14, 13
  • Bad: Search for a bookcase. Good: You have more than 200 books in boxes in your living room. Find a way to organize them. [Don’t lead the witness, let them answer the questions.] Tasks @johnwhalen #novauxThursday, February 14, 13
  • Hi, can I film you with my laptop? Recruiting @johnwhalen #novauxThursday, February 14, 13
  • • Bring a second person (opposite gender) • Recruit friends of friends • Consider posting adds in relevant groups online • If needed, use recruiter • Recruit 4-8 per test per user type Recruiting @johnwhalen #novauxThursday, February 14, 13
  • Record & Share Results @johnwhalen #novauxThursday, February 14, 13
  • • Record users demographics, goals • Make post-it note for each major event • Record what user expected to happen • Write down other apps / tools they regularly use Record @johnwhalen #novauxThursday, February 14, 13
  • U X 1. Why usability test? 2. When? 3. What? 4. How? 5. Quick Tips @johnwhalen #novauxThursday, February 14, 13
  • • Define the goals of the test • Outline research questions • Discuss user personas and tasks Plan @johnwhalen #novauxThursday, February 14, 13
  • "Hi, Im from organization x and we are doing some research into how people use our website for y. Im just going around asking people to have a quick look at our website, and recording what they think about it. It is for internal use within the company. Would you be interested in taking part...it will literally only take a couple of minutes..." Prepare your recruiting pitch @johnwhalen #novauxThursday, February 14, 13
  • Bring along one of: developer, PM, designer, etc. @johnwhalen #novauxThursday, February 14, 13
  • • Why? • What were you expecting to happen? • What are you thinking? • Can you say more about that? • What are you trying to do? • If there was one thing you could change, what would it be? Listen actively @johnwhalen #novauxThursday, February 14, 13
  • • Be friendly and put participant at ease • Start with a simple task • Don’t give hints or ask leading questions • Don’t rescue people too soon • Don’t ask opinion-based questions • Give encouraging but non-committal feedback Be a good moderator @johnwhalen #novauxThursday, February 14, 13
  • Prioritize findings! (Top 5) @johnwhalen #novauxThursday, February 14, 13
  • Test! Revise Revise Prototype! Prototype! Test! Immediately make changes @johnwhalen #novauxThursday, February 14, 13
  • Rev Test! ised prob as s lem oon is id as a enti fied > Revise Revise Prototype! Prototype! Test! Immediately make changes @johnwhalen #novauxThursday, February 14, 13
  • U X Thank you! Guerrilla Usability Testing @johnwhalen #novaux 37Thursday, February 14, 13
  • John Whalen jw@brilliantexperience.com @johnwhalen User Research Strategy User Experience Mobile BrilliantExperience.comThursday, February 14, 13