8 Critical Usability Tips Slideshare Post

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    8 Critical Usability Tips Slideshare Post - Presentation Transcript

    1. 8 Critical Usability Tips: Quick low cost ways to get impressive results John Whalen, PhD Director, User Experience and Design, e.magination
    2. Usability Reviews and Usability Testing
    3. Top 8 Critical Usability Tips
      • Navigation
      • Content
      • Interaction
      • Persuasive Design
    4. Top 8 Critical Usability Tips
      • Navigation
      • Content
      • Interaction
      • Persuasive Design
    5. Tip 1: Navigation – KISS – Harder than you think…
    6. Tip 1: Navigation – KISS – Harder than you think… Trying to describe 10 steps… … but page has 42 links … 29 related to task at hand … 13 leaving page. Where do I start?? Notice the numbering: 4,5,6,7,8… 4,5,6,7,8…4???
    7. Take a step back, think like the user
    8. Make an obvious first step
    9. Distinguish primary and secondary navigation
    10. Provide a table of contents
    11. Informal Test – Where should you click first? 30% Correct e.mag design 100% Correct
    12. Tip 2: Navigation – Less is More
    13. Tip 2: Navigation – Less is More 2 sets of tabs… Clickable buttons for navigation… Clickable buttons for actions… Clickable objects for navigation… Large distance between question and “Next” button Large distance between help and question
    14. Tip 2: Navigation – Less is More Next Previous
    15. Informal Test – Which would you prefer? Next Previous 8% e.mag design 92%
    16. Top 8 Critical Usability Tips
      • Navigation
      • Content
      • Interaction
      • Persuasive Design
    17. Top 8 Critical Usability Tips
      • Navigation
      • Content
      • Interaction
      • Persuasive Design
    18. Tip 3: Content – Provide visual clues that direct eyes.
    19. A B 0 Seconds
    20. A B 5 Seconds
    21. A B 15 Seconds After 15 seconds, users “below the fold”
    22. Tip 4: Content – Create scan-able content ✓
    23. Users scan content in an “F” pattern
    24. They skip irrelevant content
    25. Top 8 Critical Usability Tips
      • Navigation
      • Content
      • Interaction
      • Persuasive Design
    26. Top 8 Critical Usability Tips
      • Navigation
      • Content
      • Interaction
      • Persuasive Design
    27. Tip 5: Interaction – Make the next step “duh” obvious
    28. Informal Test – Where should you click next? 6% Correct Amazon 91% Correct
    29. What makes it obvious?
      • Distinct color
      • Size
      • Affordance (click-ability)
      • Next in user eye-flow
      • Absence of any other items with that style
      • Consistency in positioning
    30. Tip 6: Interaction – Search + Refine
    31. Do you prefer Search + Refine? No 15% Yes 85%
    32. Top 8 Critical Usability Tips
      • Navigation
      • Content
      • Interaction
      • Persuasive Design
    33. Top 8 Critical Usability Tips
      • Navigation
      • Content
      • Interaction
      • Persuasive Design
    34. Tip 7: Persuasion – Invoke reciprocity, social validation, and similarity
      • Reciprocity:
      • Give things away.
      • Create an environment where you contribute, then ask for something in return.
    35. Tip 7: Persuasion – Invoke reciprocity, social validation, and similarity
      • Social Validation:
      • You’re making the right choice.
      • Lots of other people choose this too.
    36. Tip 7: Persuasion – Invoke reciprocity, social validation, and similarity
      • Similarity:
      • People just like you choose us.
    37. Tip 8: Persuasion – Find the right social networks and provide thought leadership Source: Forrester.com
    38. Tip 8: Persuasion – Find the right social networks and provide thought leadership
      • Develop a B.E.S.T. formula
      • Behavioral: Everything you communicate is designed to change customer behavior
      • Essential: Your communications really help your customers succeed in their jobs
      • Strategic: Your content becomes a integral part of your business strategy
      • Targeted: Target your content so that it is truly relevant to your clients.
    39. 8 Critical Usability Tips
      • Navigation
      • K.I.S.S. – Make the first step obvious
      • Less is More – Remove unnecessary navigation
      • Content
      • Provide visual clues that direct eyes to next step
      • Create scan-able content
      • Interaction
      • Make the next step “duh” obvious
      • Search + Refine
      • Persuasion
      • Invoke reciprocity, social validation, and similarity
      • Find the right social networks and provide thought leadership
    40. Your Summer Reading List…
    41. THANK YOU!
      • John Whalen, PhD
      • Director, User Experience
      • Twitter: @johnwhalen
      • Email: [email_address]
      • LinkedIn: http://www.linkedin.com/in/johnwhalen
      … or talk to us!

    + John WhalenJohn Whalen, 3 months ago

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