This is a presentation given to members of the Greater Raleigh Chamber of Commerce in June of 2010. Organized by: Strategy -> Tactics -> Measurement. With case studies all along the way (which only come to life via the speaker's notes). Thanks to all the articles, surveys, and other blogging marketers that shared the information that informed this. (I've done my best to give credit where due.)
Clipping is a handy way to collect important slides you want to go back to later.