EMERGINGSocial MediaTrends, Tools &Technologies            @ johnvlane
Social Channels Weren’t Made For You                             @ johnvlane
Focus On Purpose, Not Technology                             Flickr Photo by stevecadman                             @ joh...
Theory 1:Signals are created andemerging trends are foundwithin the unintendedpurposes of a channel.                    @ ...
@ johnvlane
One of these things isnot like the others...                         @ johnvlane
@ johnvlane
@ johnvlane
@ johnvlane
Respect Desired Paths.                         Flickr Photo by wetwebwork                         @ johnvlane
Theory 2:The strands of marketresearch and marketingare converging withinsocial media channels.                    @ johnv...
Heisenberg’s Uncertainty Principle                           @ johnvlane
@ johnvlane
“We’re looking at who’s written those comments, what their influence is and what comments have the most potential for help...
@ johnvlane
Theory 3:The ability to monitor, isolateand measure actionableinsights about influence insocial media is growing...if take...
Measuring Influence Is Hard                          @ johnvlane
@ johnvlane
@ johnvlane
@ johnvlane
A Side Note:Google+ is an anomalythat will either change thelandscape of social mediaor be forgotten... or both.          ...
@ johnvlane
Theory 4:The idea of “local” hasshifted. But the power of local(in situ) social interactionsand artifacts is growing.     ...
@ johnvlane
@ johnvlane
@ johnvlane
Create Word Of Mouth On Demand                           Flickr Photo by 55His.com                         @ johnvlane
Theory 5:The two most importantacronyms for the next fewyears are not HTML5 orCSS3, but RSS and API.                     @...
Content Curation                   Flickr Photo by bram_souffreau                   @ johnvlane
@ johnvlane
NYSE APICareers page RSS                     @ johnvlane
@ johnvlane
@ johnvlane
@ johnvlane
@ johnvlane
Taking advantage of trends...                           Flickr Photo by Nils Geylen                          @ johnvlane
Thank you!Learn more here: centerline.netConnect here: twitter.com/johnvlaneAnd here: twitter.com/centerline              ...
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Internet Summit 2011 - Emerging Social Media Trends

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This is a presentation I gave at the Internet Summit 2011 about Emerging Social Media Trends, Technology and Tools. But it stresses the need to start from sound business purpose rather than just cool hunting. And I've uploaded another version with speaker notes: http://www.slideshare.net/johnvlane/internet-summit-2011-emerging-social-media-trends-with-notes

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Internet Summit 2011 - Emerging Social Media Trends

  1. 1. EMERGINGSocial MediaTrends, Tools &Technologies @ johnvlane
  2. 2. Social Channels Weren’t Made For You @ johnvlane
  3. 3. Focus On Purpose, Not Technology Flickr Photo by stevecadman @ johnvlane
  4. 4. Theory 1:Signals are created andemerging trends are foundwithin the unintendedpurposes of a channel. @ johnvlane
  5. 5. @ johnvlane
  6. 6. One of these things isnot like the others... @ johnvlane
  7. 7. @ johnvlane
  8. 8. @ johnvlane
  9. 9. @ johnvlane
  10. 10. Respect Desired Paths. Flickr Photo by wetwebwork @ johnvlane
  11. 11. Theory 2:The strands of marketresearch and marketingare converging withinsocial media channels. @ johnvlane
  12. 12. Heisenberg’s Uncertainty Principle @ johnvlane
  13. 13. @ johnvlane
  14. 14. “We’re looking at who’s written those comments, what their influence is and what comments have the most potential for helping us create new content.” Iain Tait Global Interactive Creative Director at Wieden+Kennedy @ johnvlane
  15. 15. @ johnvlane
  16. 16. Theory 3:The ability to monitor, isolateand measure actionableinsights about influence insocial media is growing...if taken with a grain of salt. @ johnvlane
  17. 17. Measuring Influence Is Hard @ johnvlane
  18. 18. @ johnvlane
  19. 19. @ johnvlane
  20. 20. @ johnvlane
  21. 21. A Side Note:Google+ is an anomalythat will either change thelandscape of social mediaor be forgotten... or both. @ johnvlane
  22. 22. @ johnvlane
  23. 23. Theory 4:The idea of “local” hasshifted. But the power of local(in situ) social interactionsand artifacts is growing. @ johnvlane
  24. 24. @ johnvlane
  25. 25. @ johnvlane
  26. 26. @ johnvlane
  27. 27. Create Word Of Mouth On Demand Flickr Photo by 55His.com @ johnvlane
  28. 28. Theory 5:The two most importantacronyms for the next fewyears are not HTML5 orCSS3, but RSS and API. @ johnvlane
  29. 29. Content Curation Flickr Photo by bram_souffreau @ johnvlane
  30. 30. @ johnvlane
  31. 31. NYSE APICareers page RSS @ johnvlane
  32. 32. @ johnvlane
  33. 33. @ johnvlane
  34. 34. @ johnvlane
  35. 35. @ johnvlane
  36. 36. Taking advantage of trends... Flickr Photo by Nils Geylen @ johnvlane
  37. 37. Thank you!Learn more here: centerline.netConnect here: twitter.com/johnvlaneAnd here: twitter.com/centerline @ johnvlane

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