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Search engine optimization (SEO) is the process of improving the visibility of a website or a web page in search engines via the "natural" or un-paid ("organic" or "algorithmic") search results.
Search engine marketing, is a form of Internet marketing that seeks to promote websites by increasing their visibility in SERPs through the use of paid placement, contextual advertising, and paid inclusion .
“ Mobility” is Dramatically Impacting Buying Decisions
Local Mobile Search Surpasses Desktop Search
The Rulebook Is Changing 70% 2 Review Prior to Purchase 79% 3 Smartphone Utilization 54.3 M Smart Phones Activated 1Q10 2. “The New Info Shopper,” Penn, Schoen & Berland Associates, 2009 3. Google/Ipsos OTX MediaCT, “The Mobile Movement Study,” April 2011, N=5,000