Website Strategies For Sm Bs Slideshare

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Strategies DO exist for small-to-medium businesses to maintain and enhance their web presence.

Strategies DO exist for small-to-medium businesses to maintain and enhance their web presence.

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  • 1. Website strategies for SMBs, 2012 and beyond Presented by John Tully, dsm-llc and Todd Harrell TeamLogic IT
  • 2. Websites have replaced “traditional” means for promoting company and products
    • Significant for SMBs because:
      • Levels the playing field
      • Raises visibility / Removes risk of invisibility
      • Accommodates Gen Y / Millennials
  • 3. 3,000,000,000 3,000,000,000
  • 4.  
  • 5.  
  • 6. 600,000,000 20% = 600,000,000
  • 7. Appearing on the first result page has become “important”
  • 8.  
  • 9.  
  • 10.  
  • 11. Appearing on the first result page has become “ critical ”!
  • 12. What can be done to improve rankings and presence?
    • Ramp up SEO efforts
    • Consider SEM/PPC
    • Utilize Local Search options
    • Integrate Social Media
    • Prepare for Mobile Web
  • 13. SEO (Search Engine Optimization)
    • Search engine optimization (SEO) is the process of improving the visibility of a website or a web page in search engines via the "natural" or un-paid ("organic" or "algorithmic") search results.
    Source: Wikipedia
  • 14. SEO On Page Off Page
  • 15. SEO – On Page, #1 Follow the “rules”
  • 16. SEO – On Page, #2 Develop relevant content
  • 17. SEO – On Page, #3 Start & Maintain a Blog
  • 18. SEO – On Page, #4 Think about Microdata
  • 19. SEO – Off Page, #1 Develop relevant inbound links
  • 20.  
  • 21. SEM (Search Engine Marketing)
    • Search engine marketing, is a form of Internet marketing that seeks to promote websites by increasing their visibility in SERPs through the use of paid placement, contextual advertising, and paid inclusion .
    Source: Wikipedia
  • 22. SEM – #1 PPC advertising
  • 23. SEM – #2 Banner ads
  • 24. Local Search
    • Google and other search engines recognize the level of local search and will assist SMBs to achieve higher rankings for local solutions.
  • 25.  
  • 26.  
  • 27. Social Media
    • Think of where your clients congregate and make it easy for them to share your stuff
  • 28. Social Media – #1 B2C?
  • 29. Social Media – #2 B2B?
  • 30. Social Media – #3 Both / Either
  • 31. Social Media – #4 TBD
  • 32. Social Media – #5 Niche / Industry Specific
  • 33. Are You Winning the Zero Moment of Truth?
  • 34. “ Mobility” is Dramatically Impacting Buying Decisions
    • Local Mobile Search Surpasses Desktop Search
  • 35. The Rulebook Is Changing 70% 2 Review Prior to Purchase 79% 3 Smartphone Utilization 54.3 M Smart Phones Activated 1Q10 2. “The New Info Shopper,” Penn, Schoen & Berland Associates, 2009 3. Google/Ipsos OTX MediaCT, “The Mobile Movement Study,” April 2011, N=5,000
  • 36. You Must Be In The Game
  • 37. Leveraging the Zero Moment of Truth
    • Works Seamlessly on your Smart Phone ’s web browser
    • Separate but Connected Scaled down version of the full site to allow for easier loading, navigation
    • Easy and Quick Cators to the needs of the mobile phone user
    The Emergence of the Mobile Web
  • 38. Optimizing the Experience Conversations build relationships Visibility
  • 39. Optimizing the Experience Media Rich Visibility Conversations build relationships
  • 40. Optimizing the Experience Interactive Media Rich Visibility Conversations build relationships
  • 41. Optimizing the Experience Call To Action Interactive Media Rich Visibility Conversations build relationships
  • 42. Optimizing the Experience Call To Action Interactive Media Rich Linked to Social Media Visibility Conversations build relationships
  • 43. You Must Be In The Game
  • 44. Takeaways
    • Environment is rapidly changing
    • Strategies DO exist for SMBs to raise their profile
    • Those strategies needn’t be expensive but are likely to be time consuming
    • Tempus Fugit – don’t put these strategies off too long!
  • 45. Thank you Questions?