Your SlideShare is downloading. ×
Using social media to enhance hei reputation final
Upcoming SlideShare
Loading in...5
×

Thanks for flagging this SlideShare!

Oops! An error has occurred.

×

Introducing the official SlideShare app

Stunning, full-screen experience for iPhone and Android

Text the download link to your phone

Standard text messaging rates apply

Using social media to enhance hei reputation final

250
views

Published on

Published in: Technology, Business

0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total Views
250
On Slideshare
0
From Embeds
0
Number of Embeds
0
Actions
Shares
0
Downloads
1
Comments
0
Likes
0
Embeds 0
No embeds

Report content
Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
No notes for slide

Transcript

  • 1. John TibbittHon Senior Research Fellow, University of GlasgowPolicy Analyst, PASCAL International Observatory
  • 2. Aims  What can social media deliver in this context?  How do social media fitPromoting the work of both alongside more conventionalthe HE institution and its staff approaches?  How to use social media effectively?  How to assess impact?
  • 3. Social media platformsFacebook BlogsTwitter  WordpressLinkedin  BlogspotYoutube  AcademiaE-newspapers  Web forums
  • 4. Why use social media?HEIs Creating awareness – breaking news and commentary Engaging with partners, customers & other stakeholders – responding to customer requests Monitoring – learning about users’ response to HEI provision Learning from others – sharing good practice Rapid response to emerging issues Market testing Extending access and participation
  • 5. Why use social media?Academic centres and staff Creating awareness of work Targeting distribution of news Monitoring a field of knowledge Sharing ideas and work in progress Network building Engaging with audiences outside instituions The ‘public academic’
  • 6. Effective use Develop a strategy Develop a style Quality content Link to other media Get organised
  • 7. Organising tweets
  • 8. Assessing ImpactTwitter Facebook Numbers/profiles of  Numbers/profiles of fans followers  Reach Retweets /mentions  Engagement Direct messages Lists
  • 9. Twitter interactions
  • 10. Tweet stats
  • 11. Reach
  • 12. More Social media for in business, see for example McKinsey Quarterly http://www.mckinseyquarterly.com/Marketing/Digital _Marketing/Demystifying_social_media_2958 Guide to social mobility for teaching research and impact, see LSE blog http://blogs.lse.ac.uk/impactofsocialsciences/2011/09/ 29/twitter-guide/
  • 13. Thank you for listeningTwitter joke!Tweet and Retweet are in a boat. Tweet falls out.Who is left? Retweet.John.Tibbitt@gla.ac.uk
  • 14. PASCAL on-line Website: www.pascalobservatory.org Twitter: www.twitter.com/obspascal Facebook: www.facebook.com/Pascalobservatory E-papers: OBSERVATIONS: www.bit.ly/qOMppe OBSERVATIONS Weekend: www.bit.ly/pyJXUq