John TibbittHon Senior Research Fellow, University of GlasgowPolicy Analyst, PASCAL International Observatory
Aims                                    What can social media deliver                                     in this context...
Social media platformsFacebook        BlogsTwitter          WordpressLinkedin         BlogspotYoutube          Academia...
Why use social media?HEIs Creating awareness – breaking news and commentary Engaging with partners, customers & other   ...
Why use social media?Academic centres and staff Creating awareness of work Targeting distribution of news Monitoring a ...
Effective use Develop a strategy Develop a style Quality content Link to other media Get organised
Organising tweets
Assessing ImpactTwitter                 Facebook Numbers/profiles of    Numbers/profiles of fans  followers             ...
Twitter interactions
Tweet stats
Reach
More Social media for in business, see for example McKinsey Quarterly http://www.mckinseyquarterly.com/Marketing/Digital ...
Thank you for listeningTwitter joke!Tweet and Retweet are in a boat. Tweet falls out.Who is left? Retweet.John.Tibbitt@gla...
PASCAL on-line Website: www.pascalobservatory.org Twitter: www.twitter.com/obspascal Facebook: www.facebook.com/Pascalo...
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Using social media to enhance hei reputation final

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Using social media to enhance hei reputation final

  1. 1. John TibbittHon Senior Research Fellow, University of GlasgowPolicy Analyst, PASCAL International Observatory
  2. 2. Aims  What can social media deliver in this context?  How do social media fitPromoting the work of both alongside more conventionalthe HE institution and its staff approaches?  How to use social media effectively?  How to assess impact?
  3. 3. Social media platformsFacebook BlogsTwitter  WordpressLinkedin  BlogspotYoutube  AcademiaE-newspapers  Web forums
  4. 4. Why use social media?HEIs Creating awareness – breaking news and commentary Engaging with partners, customers & other stakeholders – responding to customer requests Monitoring – learning about users’ response to HEI provision Learning from others – sharing good practice Rapid response to emerging issues Market testing Extending access and participation
  5. 5. Why use social media?Academic centres and staff Creating awareness of work Targeting distribution of news Monitoring a field of knowledge Sharing ideas and work in progress Network building Engaging with audiences outside instituions The ‘public academic’
  6. 6. Effective use Develop a strategy Develop a style Quality content Link to other media Get organised
  7. 7. Organising tweets
  8. 8. Assessing ImpactTwitter Facebook Numbers/profiles of  Numbers/profiles of fans followers  Reach Retweets /mentions  Engagement Direct messages Lists
  9. 9. Twitter interactions
  10. 10. Tweet stats
  11. 11. Reach
  12. 12. More Social media for in business, see for example McKinsey Quarterly http://www.mckinseyquarterly.com/Marketing/Digital _Marketing/Demystifying_social_media_2958 Guide to social mobility for teaching research and impact, see LSE blog http://blogs.lse.ac.uk/impactofsocialsciences/2011/09/ 29/twitter-guide/
  13. 13. Thank you for listeningTwitter joke!Tweet and Retweet are in a boat. Tweet falls out.Who is left? Retweet.John.Tibbitt@gla.ac.uk
  14. 14. PASCAL on-line Website: www.pascalobservatory.org Twitter: www.twitter.com/obspascal Facebook: www.facebook.com/Pascalobservatory E-papers: OBSERVATIONS: www.bit.ly/qOMppe OBSERVATIONS Weekend: www.bit.ly/pyJXUq

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