Harnessing the benefits of online communities of practice (CoPs)  My experience in an engineering consultancy firm  John T...
Hatch Associates <ul><li>Hatch is an employee-owned multidiscipline firm that provides custom process design; business str...
The issue <ul><li>“… knowledge workers spend 15-30% of their time seeking specific information and these searches are succ...
The challenge <ul><li>Distributed global consulting company </li></ul><ul><ul><li>Relies on expertise, technological impro...
All starts with visibility… … dispersed group … no central body … communities…adding value … never met or heard of Alex … ...
…and participation &quot;I was recently faced with a Materials Handling questions and found the Materials Handling CoP a v...
…and cascades SHARING  requires  TRUST, which is built via  CONVERSATION Key – create conditions for conversation
That was then… <ul><li>No pilot No guidance </li></ul><ul><li>Already in production when I came on board </li></ul><ul><li...
…this is now <ul><li>I’m your global facilitator, how can I help? </li></ul><ul><li>50 CoPs </li></ul><ul><li>30 on reques...
Social tools are different <ul><li>Deploy, and run…NOT! </li></ul><ul><li>Who should own it </li></ul><ul><li>Not built fo...
If I could go back in time… <ul><li>Discover and fix tech issues before release </li></ul><ul><li>Discover and assist user...
Beware of shiny new toys <ul><li>Not run like teams </li></ul><ul><li>SME needs to be facilitator </li></ul><ul><li>Flashy...
Enables the sweet spot <ul><li>People really want this stuff </li></ul><ul><li>Grass roots (opportunities) </li></ul><ul><...
Physical space doesn’t scale <ul><li>OR </li></ul><ul><li>&quot;A bulk materials handling specialist in Brisbane just </li...
The current survival tool <ul><li>Email as the survival tool </li></ul><ul><ul><li>Exceptions to business processes </li><...
The NEW survival tools for…. <ul><li>Blogs </li></ul><ul><li>Tips/Experiences/Insight </li></ul><ul><li>Status/Progress </...
Work is already social <ul><li>Hey, do you know where to find…? </li></ul><ul><li>Hey, do you know how to…? </li></ul><ul>...
Amplify offline behaviour <ul><li>Always on </li></ul><ul><li>As it happens </li></ul><ul><li>Perpetual conversation </li>...
Context & Connect <ul><li>We believe true sharing happens when we  cultivate conditions for connections and conversations ...
Just-in-time vs Just-in-case Will I search a database? Will I ask people (CoPs)? PEOPLE (Community of Practice) Quick, Ref...
Just-in-time vs Just-in-case Member to share information, lessons, experience, tips Will I share it in the CoP,  as it hap...
Social Productivity <ul><li>We like to think that people in Hatch are </li></ul><ul><li>more than just their job descripti...
Communities of Practice <ul><li>Communities of Practice are  </li></ul><ul><li>groups of people who share  </li></ul><ul><...
Components SOURCE Etienne Wenger Domain Community Practice Participation Sponsorship Support Nurture People (Members) – Re...
Types of CoPs Improvement   - Improve a process    or strategy Helping   - Troubleshoot, Support,    Problem solve Innovat...
CoPs vs Networks <ul><li>Networks </li></ul><ul><li>My profile and my contacts </li></ul><ul><li>No constraints </li></ul>...
CoPs vs Teams The online tools don’t  define  how the group operates  (many teams are using CoPs) Encourage participation ...
Organisational groups SOURCE Etienne Wenger Develop knowledge Learning together Community Form relationships Connected to ...
More than CoPs <ul><li>Cross-functional (Share & Learn) Bulk Materials Handling  </li></ul>Cross-functional (Task/Fix a pr...
What’s in it for me? <ul><li>Sense-making (re-use, find, ask) </li></ul><ul><li>Build your reputation/recognition  </li></...
The value of working together SOURCE Etienne Wenger Strategic capabilities Keeping abreast Innovation Retention of talents...
I create online spaces, not CoPs! <ul><li>“ A man can no more create a community  </li></ul><ul><li>filling in a form on a...
A website alone is not a community <ul><li>Without conversations it’s just a website </li></ul><ul><li>Don’t over design l...
It’s about the group, not the topic <ul><li>Social computing is messy </li></ul><ul><li>Overlapping topics vs  </li></ul><...
Don’t need network effects  <ul><ul><li>Growing a community is like making risotto </li></ul></ul><ul><ul><li>- Rachel Hap...
What does a member mean online? <ul><li>Offline </li></ul><ul><li>Turning up shows commitment </li></ul><ul><li>Feel more ...
There is no average contributor <ul><li>Power law (L-curve) </li></ul><ul><li>Average user doesn’t really exist…heavy cont...
The low down on participation Design (intuitive / stickiness) Frequency of content Email interaction / bookmarklet Peer to...
Activities you can try are… Offline to online Member Intros Lounge forum Blog carnival Polls Guest posts Coffee Corner/Fil...
Seed, feed, and weed SOURCE  http://bit.ly/193dxQ Garden Design Communicate Welcome Assist Support Prompt Correct Guides P...
Subscribe, Listen, Facilitate It's of utmost importance that a Community Manager is subscribed to every blog and forum in ...
Global Village… answers, ideas, diversity An idea was posted about a database that would identify what training you requir...
Global Village… sharing, serendipity   A forum request was made in the Machine Design CoP for examples of designs done by ...
Global Village… connect, collaborate, cooperate A Mechanical Lead in Canada emailed the designers in his group to review a...
My Checklist <ul><li>Request form (gets them thinking) </li></ul><ul><li>Read the conceptual guide </li></ul><ul><li>Aware...
First things first <ul><li>Are you already a community? If so… </li></ul>If not… Are you wanting to grow a community?   <u...
Key Ingredients <ul><li>Do you have a substantial enough topic that warrants it’s own community?  </li></ul><ul><li>Do you...
Stuff to think about 90% relevant to a random member Your own place and identity (rather than buried) Visible in the direc...
A workshop ensures… <ul><li>Bottom-up </li></ul><ul><li>Ownership and Relevancy </li></ul><ul><li>Members </li></ul><ul><l...
What’s our orientation?
A Pilot ensures… <ul><li>Proficiency </li></ul><ul><li>Structure </li></ul><ul><li>Guides </li></ul><ul><li>Stickiness fac...
Living and breathing SOURCE  http://bit.ly/4ypMEo
Time for a health check
Homepage
Information Desk
Facilitators Community
This is a waste of time Buy in Case studies Investment is cheap IT rogues vs more secure Flow is the new edge Do you want ...
What’s next? <ul><li>Social networks lead to more CoPs </li></ul><ul><li>Group spaces for tasks </li></ul><ul><ul><li>Your...
Connect <ul><li>Library clips http://libraryclips.blogsome.com </li></ul><ul><li>LinkedIn http://www.linkedin.com/in/johnt...
Questions <ul><li>Will sharing/learning CoPs (forums) be replaced by internal social networks (blogging, microblogging, bo...
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Harnessing the benefits of online communities of practice (CoPs)

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Harnessing the benefits of online communities of practice (CoPs)

  1. 1. Harnessing the benefits of online communities of practice (CoPs) My experience in an engineering consultancy firm John Tropea – Hatch Associates Ark group Oct 2009 Perth KM for the Energy, Engineering and Resources Sector connected forums and workshops
  2. 2. Hatch Associates <ul><li>Hatch is an employee-owned multidiscipline firm that provides custom process design; business strategies; technologies; and project and construction management from 65 offices around the world for clients in the Metals; Infrastructure; and Energy market sectors. Programs and projects under management by Hatch have an aggregate value of $50 billion. </li></ul><ul><li>CLIENTS/PROJECTS </li></ul><ul><li>Quebec Iron & Titanium, Transnet, Gorgon, BHP Billiton, Xstrata, Alcoa, Rio Tinto, Bluescope Steel </li></ul><ul><li>JOHN TROPEA </li></ul><ul><li>Global CoP Coordinator (Knowledge Management) </li></ul>
  3. 3. The issue <ul><li>“… knowledge workers spend 15-30% of their time seeking specific information and these searches are successful less than 50% of the time.” – IDC Research </li></ul>Approx 10% of labour costs Employees spend a day a week searching for people and information
  4. 4. The challenge <ul><li>Distributed global consulting company </li></ul><ul><ul><li>Relies on expertise, technological improvements, and relationship building </li></ul></ul><ul><li>“ The challenge is to quickly connect staff with other employees in the organisation who retain specific knowledge on our clients, global practices, methodologies, and workflows – everything that we do as a company.” </li></ul><ul><li>- Glenn Sakaki, Managing Director, Execution Technology at Hatch </li></ul>
  5. 5. All starts with visibility… … dispersed group … no central body … communities…adding value … never met or heard of Alex … solutions…others…already solved … reduce overhead
  6. 6. …and participation &quot;I was recently faced with a Materials Handling questions and found the Materials Handling CoP a very powerful resource. When I posted my question in their CoP over 100 community members received an email informing them that someone needed help. Within minutes I had responses from community members pointing me in the right direction and using their personal networks to answer my question. This shows the power of a CoP in leveraging off internal resources.&quot; - Justin O’Neill
  7. 7. …and cascades SHARING requires TRUST, which is built via CONVERSATION Key – create conditions for conversation
  8. 8. That was then… <ul><li>No pilot No guidance </li></ul><ul><li>Already in production when I came on board </li></ul><ul><li>“ Build it and they will come” </li></ul><ul><li>Ghost town </li></ul><ul><li>Lacked good practice </li></ul>
  9. 9. …this is now <ul><li>I’m your global facilitator, how can I help? </li></ul><ul><li>50 CoPs </li></ul><ul><li>30 on request </li></ul><ul><li>All word of mouth </li></ul><ul><li>Recent global email announcement </li></ul><ul><li>Requests for external parties </li></ul><ul><li>Bottom-up request, Top-down creation </li></ul>INFORM, CONSULT GUIDE, SUPPORT
  10. 10. Social tools are different <ul><li>Deploy, and run…NOT! </li></ul><ul><li>Who should own it </li></ul><ul><li>Not built for a specific purpose </li></ul><ul><li>Interactional vs Transactional </li></ul><ul><li>Guidance is paramount </li></ul><ul><li>Social network pilots require network effects, groups don’t </li></ul>
  11. 11. If I could go back in time… <ul><li>Discover and fix tech issues before release </li></ul><ul><li>Discover and assist user issues </li></ul><ul><li>Dedicate time to assist/workshop use cases </li></ul><ul><li>Discover good practices, codes of conduct </li></ul><ul><li>Embeds good use to model on, and sustained use </li></ul>
  12. 12. Beware of shiny new toys <ul><li>Not run like teams </li></ul><ul><li>SME needs to be facilitator </li></ul><ul><li>Flashy looking CoP syndrome </li></ul><ul><li>Teams want CoPs </li></ul><ul><li>Push Adoption vs Mutual attraction </li></ul><ul><li>Lacks a social network, and demand for ad-hoc tasks </li></ul>
  13. 13. Enables the sweet spot <ul><li>People really want this stuff </li></ul><ul><li>Grass roots (opportunities) </li></ul><ul><li>Intranet not timely/formal </li></ul><ul><li>Email lacks sense of place </li></ul><ul><li>Coping mechanism </li></ul><ul><li>Sense-making </li></ul>
  14. 14. Physical space doesn’t scale <ul><li>OR </li></ul><ul><li>&quot;A bulk materials handling specialist in Brisbane just </li></ul><ul><li>solved a problem with a conveyor design. But the only </li></ul><ul><li>people who know about this are the people in the </li></ul><ul><li>same room or email list” </li></ul>&quot;An engineer in Mississauga may be stuck on a conveyor design task, and isn't aware that a bulk materials handling specialist in Brisbane has the know how to help them out“
  15. 15. The current survival tool <ul><li>Email as the survival tool </li></ul><ul><ul><li>Exceptions to business processes </li></ul></ul><ul><ul><li>Sharing/Communicate </li></ul></ul><ul><ul><li>Coordinate/Collaborate </li></ul></ul><ul><li>Hidden in inboxes </li></ul>Need to make these exceptions visible in order to cope and adapt in a more productive and effective way
  16. 16. The NEW survival tools for…. <ul><li>Blogs </li></ul><ul><li>Tips/Experiences/Insight </li></ul><ul><li>Status/Progress </li></ul><ul><li>News/Announcements </li></ul><ul><li>Forum s </li></ul><ul><li>Discussion </li></ul><ul><li>Ask Questions </li></ul><ul><li>Wikis </li></ul><ul><li>Collaboration </li></ul><ul><li>Website </li></ul>one-to-many and many-to-many communication
  17. 17. Work is already social <ul><li>Hey, do you know where to find…? </li></ul><ul><li>Hey, do you know how to…? </li></ul><ul><li>When we have a need we turn to our informal network of people we trust </li></ul><ul><li>Without this a firm would fail </li></ul>
  18. 18. Amplify offline behaviour <ul><li>Always on </li></ul><ul><li>As it happens </li></ul><ul><li>Perpetual conversation </li></ul><ul><li>Corporate memory </li></ul><ul><li>Re-use existing work </li></ul><ul><li>Finding like people and accidental collisions </li></ul>
  19. 19. Context & Connect <ul><li>We believe true sharing happens when we cultivate conditions for connections and conversations . A community space allows people to get to “know each other” over a series of interactions. It enables people to more easily probe and clarify information they find and re-frame information into their context . These are conditions for optimal communication. </li></ul>
  20. 20. Just-in-time vs Just-in-case Will I search a database? Will I ask people (CoPs)? PEOPLE (Community of Practice) Quick, Referrals, Re-frame to your context, Peripheral information MACHINE (database) Not quick, Assumes shared context, May not exist, May be outdated Into procedures, as common practice, or complementary wiki pages (workarounds, informal practices) Formal answer in database Answer is new information Subscribers learn as it happens Facilitator to feedback integral new information Answer exists in CoP First ask people in the Community of Practice (CoP) Person may point: to an existing answer or a useful bit in the database, or within the CoP itself where the raw contextual information lives An answer to the question may create new information If worth capturing as a new common practice, then put that information into the database (with links back to the raw CoP content eg forum post, and vice versa) If it’s new insight into existing information, forum thread is resurrected, and then update common practice New information can even be fed back into procedures Perhaps procedures need a complementary wiki to list workarounds for different contexts SENSE-MAKING MODEL
  21. 21. Just-in-time vs Just-in-case Member to share information, lessons, experience, tips Will I share it in the CoP, as it happens? Eg Blog, wiki Asked to codify what I know into a database! MACHINE (database) Conscripted (resisted), What’s in it for me, Hoarding knowledge is power, Will it be seen or used, Time intensive, Expensive exercise, Lose context/content, Need triggers for context, Outdates quickly PEOPLE (Community of Practice) On my own terms (engaged), Recognised, Intrinsic motivation, Sharing is power, Comment feedback (may generate new information), Subscribers learn as it happens, Have impact, Feel ownership and connected, As it happens agility, Adapt to uncertainty, Get to know people, Easy-to-use tools, Audience Capturing knowledge that matters (and creating new knowledge) as it happens; rather than stock piling knowledge just in case Facilitator to feedback integral new information Into procedures, as common practice, or complementary wiki pages (workarounds, informal practices) Promotes collaborative (engaged), rather than competitive workforce SENSE-MAKING MODEL
  22. 22. Social Productivity <ul><li>We like to think that people in Hatch are </li></ul><ul><li>more than just their job descriptions. We </li></ul><ul><li>all have many and varied talents, and </li></ul><ul><li>we all have a need to be able to draw on </li></ul><ul><li>the talents, skills and experience of </li></ul><ul><li>each other. </li></ul><ul><li>This is what we call &quot; social productivity &quot;. </li></ul>
  23. 23. Communities of Practice <ul><li>Communities of Practice are </li></ul><ul><li>groups of people who share </li></ul><ul><li>a concern, a set of problems, </li></ul><ul><li>or a passion about a topic, </li></ul><ul><li>and who deepen their knowledge </li></ul><ul><li>and expertise in this area by </li></ul><ul><li>interacting on an ongoing basis. </li></ul><ul><li>Etienne Wenger, Richard McDermott, William Snyder (Cultivating Communities of Practice) </li></ul>SOURCE http://snipr.com/3295d
  24. 24. Components SOURCE Etienne Wenger Domain Community Practice Participation Sponsorship Support Nurture People (Members) – Relationship, Learning Body of knowledge - Technical, Role, Issue based CoPs Stories, toolkit, Good practices
  25. 25. Types of CoPs Improvement - Improve a process or strategy Helping - Troubleshoot, Support, Problem solve Innovation - Diversity, new ideas and approaches Common topics - Cross-functional common knowledge
  26. 26. CoPs vs Networks <ul><li>Networks </li></ul><ul><li>My profile and my contacts </li></ul><ul><li>No constraints </li></ul><ul><li>Requires network effects </li></ul><ul><li>Community </li></ul><ul><li>Shared identity </li></ul><ul><li>Shared space/House rules </li></ul><ul><li>Coming together for a purpose </li></ul>
  27. 27. CoPs vs Teams The online tools don’t define how the group operates (many teams are using CoPs) Encourage participation Trust Required participation High interdependency Participation Facilitator Manager Manage Informal roles Defined roles Members Learning/Sharing Ad-hoc Emergence Tasks Processes Outcomes Purpose Community of Practice Team/Task  
  28. 28. Organisational groups SOURCE Etienne Wenger Develop knowledge Learning together Community Form relationships Connected to Networks Execute tasks Working on Team Shape organisation Report to BU
  29. 29. More than CoPs <ul><li>Cross-functional (Share & Learn) Bulk Materials Handling </li></ul>Cross-functional (Task/Fix a process) Office Security Matrix Team (Task) Upgrade to a new software release Team (Communicate, Troubleshoot, Share & Learn) Document Management Role-based Project Managers Crowdsource (Ideas/Feedback) Execution Technology Ideas Communicate/Support (General/Group) Design tools New initiatives/Pilots Project Lifecycle Process Office site/Events Brisbane Office Special Interest Bicycle Users Group
  30. 30. What’s in it for me? <ul><li>Sense-making (re-use, find, ask) </li></ul><ul><li>Build your reputation/recognition </li></ul><ul><li>Sense of belongingness and having impact </li></ul><ul><li>Shorter/Less meetings (more about action) </li></ul><ul><li>Share on my own terms (audience) </li></ul><ul><li>A MORE ENGAGED WORKFORCE </li></ul>
  31. 31. The value of working together SOURCE Etienne Wenger Strategic capabilities Keeping abreast Innovation Retention of talents New strategies Problem Solving Time saving Knowledge sharing Synergies across business units Reuse of business resources ORGANISATION Personal development Reputation Professional identity Network Marketability Help with challenges Access to expertise Confidence Fun with colleagues Meaningful work MEMBERS LONG-TERM VALUE SHORT-TERM VALUE
  32. 32. I create online spaces, not CoPs! <ul><li>“ A man can no more create a community </li></ul><ul><li>filling in a form on a webpage than he can </li></ul><ul><li>make a fruit tree by taping fruit to twigs and </li></ul><ul><li>twigs to a stump” </li></ul><ul><li>- Matthew Sweet http://bit.ly/BgNIe </li></ul>The manager who thought he could create a community Appoint leader Select members Select topic Select name Select outcomes Congratulations! Create an instant community √ √ √ √ √ “ If a community has value it will form and the technology now allows that.” - David Snowden <ul><li>Instead CoPs are: </li></ul><ul><li>Voluntary </li></ul><ul><li>Emergent </li></ul><ul><li>Self-selecting </li></ul>
  33. 33. A website alone is not a community <ul><li>Without conversations it’s just a website </li></ul><ul><li>Don’t over design look upfront (time waster), instead nurture participation, and design as you go </li></ul><ul><li>Someone has to run it and encourage participation </li></ul><ul><li>Facilitate, don’t manage </li></ul><ul><li>Unlike email, it has a sense of place, and needs to be tendered and cared </li></ul><ul><li>Intrinsic motivation, no rewards </li></ul>
  34. 34. It’s about the group, not the topic <ul><li>Social computing is messy </li></ul><ul><li>Overlapping topics vs </li></ul><ul><li>formal prescribed place </li></ul><ul><li>Merging may reduce </li></ul><ul><li>participation </li></ul><ul><ul><li>People will participate when they share the same wavelength, stimulation, comfort, confidence, and trust </li></ul></ul>
  35. 35. Don’t need network effects <ul><ul><li>Growing a community is like making risotto </li></ul></ul><ul><ul><li>- Rachel Happe http://bit.ly/13bTyF </li></ul></ul><ul><li>Absorb members in small doses </li></ul><ul><li>Capacity to devote attention </li></ul><ul><li>All you need is a small group of people who want to participate, trust each other, and have a shared identity </li></ul><ul><li>Increasing size may cause congestion, dilution and noise </li></ul><ul><li>Networks are different because they are not group spaces </li></ul>
  36. 36. What does a member mean online? <ul><li>Offline </li></ul><ul><li>Turning up shows commitment </li></ul><ul><li>Feel more obligated to contribute </li></ul>“ There’s really only one rule for community as far as I’m concerned, and it’s this – in order to call some gathering of people a ‘community’, it is a requirement that if you’re a member of the community, and one day you stop showing up, people will come looking for you to see where you went” - Adam Fields <ul><li>Online </li></ul><ul><li>Do nothing, be noisy </li></ul><ul><li>Give & Take inbalance </li></ul><ul><li>Tips! </li></ul><ul><li>Use a registration question </li></ul><ul><li>Offer a visitor book </li></ul><ul><li>Hold a telecon, see who turns up </li></ul>
  37. 37. There is no average contributor <ul><li>Power law (L-curve) </li></ul><ul><li>Average user doesn’t really exist…heavy contributors skew a useful average meaning. </li></ul>SOURCE http://bit.ly/12S2ll Tip! Nurture those who are already contributing
  38. 38. The low down on participation Design (intuitive / stickiness) Frequency of content Email interaction / bookmarklet Peer to peer influence Champions / Role models Viral approach Post, and send link Attract comments Re-purposing email Hand-holding Raids / Barnraising In-the-flow Feedback (Reputation/Recognition) Group building Confidence/Comfort/Safe Trust Relationships (Give and Take) Personal relevancy
  39. 39. Activities you can try are… Offline to online Member Intros Lounge forum Blog carnival Polls Guest posts Coffee Corner/Fill in the gap Member of the month Weekly roundup Personal stories People travelling Blog columns Engaging media (video) Email signature Newsletter CoP link love Events Portal
  40. 40. Seed, feed, and weed SOURCE http://bit.ly/193dxQ Garden Design Communicate Welcome Assist Support Prompt Correct Guides Promote Re-purpose Suggestions Feedback Congratulate Barnraise Monitor Listen Personal needs Subscribe Specialise
  41. 41. Subscribe, Listen, Facilitate It's of utmost importance that a Community Manager is subscribed to every blog and forum in every community. “ ...next time you should blog this, and then send people the link Reason being is you are sending a signal to the people in this email to use email rather than the CoP when sharing links...this becomes amplified since we are role-models” “ When sharing links, if you have time, it's a good idea to review the article and add your opinion. People will react to your review, especially if you have an opinion...this could lead to a comments discussion” “ This sounds more like a blog post (announcement) rather than a forum topic (question/discussion)…” “ A quick tip - spoil your subscribers by including a link to what you are talking about”
  42. 42. Global Village… answers, ideas, diversity An idea was posted about a database that would identify what training you required for your role A question was asked about plotting and printing errors The IT CoP ran an ideas program in a forum <ul><ul><li>The first reply was in the form of an answer that came within 20 minutes </li></ul></ul>Within a month they got close to 500 contributions A person in another team, on the other side of the world, informed that such a database is in the works and referred to the person responsible Within the same hour there were four replies around the globe Ideas were sorted into various forums, run by champions to bring some of these into fruition
  43. 43. Global Village… sharing, serendipity A forum request was made in the Machine Design CoP for examples of designs done by Hatch to show a supplier It’s great to see what others are doing What 3D printer was used for the image in the wikipage, we want to purchase one Great timing, a supplier created that print-out for free and is visiting tomorrow How many people have clients who would want these 3D print outs to help justify a ROI in buying one It turns out that a CoP administrator came across this forum topic and emailed about an open source product rather than spending $60,000 Hey, lets use a wiki
  44. 44. Global Village… connect, collaborate, cooperate A Mechanical Lead in Canada emailed the designers in his group to review a Plant Layout Design Criteria A reviewer informed him of the Plant Layout CoP As a visitor the lead is able to Ask-A-Question in this CoP He says he would like his team to get involved in the Hatch Standard Layout Design Criteria <ul><ul><li>His request was welcomed </li></ul></ul>
  45. 45. My Checklist <ul><li>Request form (gets them thinking) </li></ul><ul><li>Read the conceptual guide </li></ul><ul><li>Aware of the use policy </li></ul><ul><li>Create and Consult </li></ul><ul><li>Online Support/Communicate </li></ul><ul><li>Presentations </li></ul><ul><li>Subscribe to everything </li></ul><ul><li>Facilitate </li></ul><ul><li>Post-consult (Health check) </li></ul><ul><li>Reporting </li></ul><ul><li>Promote/Flyer (I don’t do any) </li></ul><ul><li>On the look out </li></ul><ul><li>Annoy the vendor </li></ul>
  46. 46. First things first <ul><li>Are you already a community? If so… </li></ul>If not… Are you wanting to grow a community? <ul><li>How do you currently share, communicate, coordinate? </li></ul><ul><li>Email? Meetings? Lunch time chats? </li></ul><ul><li>Do you have interested people? </li></ul><ul><li>Harder to get off the ground </li></ul><ul><li>Perhaps start off as a forum in another community </li></ul>
  47. 47. Key Ingredients <ul><li>Do you have a substantial enough topic that warrants it’s own community? </li></ul><ul><li>Do you have a community leader with passion and time? </li></ul><ul><li>Do you have passionate key members? </li></ul><ul><li>Do you have a sponsor allowing you time to run this community? </li></ul><ul><li>Do you have a shared identity on what you want out of the community? </li></ul><ul><li>What is your purpose? (learn, coordinate, crowdsource, support) </li></ul><ul><li>Who is your audience? </li></ul>
  48. 48. Stuff to think about 90% relevant to a random member Your own place and identity (rather than buried) Visible in the directory Local vs Global Community indicators The community leader must approach us “ I am a…” test Broad communities as a fertile ground Crowdsource a community
  49. 49. A workshop ensures… <ul><li>Bottom-up </li></ul><ul><li>Ownership and Relevancy </li></ul><ul><li>Members </li></ul><ul><li>Building relationships </li></ul><ul><li>Who has passion and time to run the place </li></ul><ul><li>Role models </li></ul>
  50. 50. What’s our orientation?
  51. 51. A Pilot ensures… <ul><li>Proficiency </li></ul><ul><li>Structure </li></ul><ul><li>Guides </li></ul><ul><li>Stickiness factor </li></ul><ul><li>Populate content </li></ul>
  52. 52. Living and breathing SOURCE http://bit.ly/4ypMEo
  53. 53. Time for a health check
  54. 54. Homepage
  55. 55. Information Desk
  56. 56. Facilitators Community
  57. 57. This is a waste of time Buy in Case studies Investment is cheap IT rogues vs more secure Flow is the new edge Do you want to… … know what the employees think and feel? … have employees connected? … attract new talent? … retain what we know? Value Metrics (Heartbeat) Anecdotes Improved a process Hard to measure conversations, emergence, opportunities <ul><ul><li>We all complain that… </li></ul></ul><ul><ul><li>… we cant find stuff </li></ul></ul><ul><ul><li>… we don’t know what others are doing </li></ul></ul><ul><ul><li>… we re-invent the wheel </li></ul></ul>
  58. 58. What’s next? <ul><li>Social networks lead to more CoPs </li></ul><ul><li>Group spaces for tasks </li></ul><ul><ul><li>Your CoP or mine </li></ul></ul><ul><ul><li>Cumbersome to set up and buried </li></ul></ul><ul><ul><li>No sense of place </li></ul></ul><ul><ul><li>We end up using Outlook </li></ul></ul><ul><li>Self serve ad-hoc groups </li></ul><ul><ul><li>Lookout Outlook </li></ul></ul><ul><li>Synchronous to asynchronous </li></ul><ul><ul><li>After meeting, create the group </li></ul></ul>
  59. 59. Connect <ul><li>Library clips http://libraryclips.blogsome.com </li></ul><ul><li>LinkedIn http://www.linkedin.com/in/johntropea </li></ul><ul><li>Twitter http://twitter.com/johnt </li></ul><ul><li>Email [email_address] </li></ul>
  60. 60. Questions <ul><li>Will sharing/learning CoPs (forums) be replaced by internal social networks (blogging, microblogging, bookmarking, wikis)? </li></ul><ul><ul><li>Social networks don’t require group engagement to succeed </li></ul></ul><ul><li>Are middle management OK with you spending time off tasks or related to tasks? </li></ul><ul><ul><li>How does this tie into performance reviews? </li></ul></ul><ul><ul><li>Can you afford time to help others if you are not measured? </li></ul></ul><ul><li>Social Networks with ad-hoc groups vs Intranet </li></ul>
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