Mobile TV



     Who wants to watch?
The research begins
    From “Consumer adoption of mobile TV: Examining psychological flow and media content” (2009)
    Y...
The questions


Does mobile TV look useful?

Does mobile TV look easy to use?

Can you block out distractions when watchin...
S
    U
T   B
E   J
S   E
T   C
     T
     S
• 208 South Koreans

• Volunteers on an online survey

• Early adopters

• 16 questions

• Likert scale (meaning each pick...
Results of the experiment
Early adapters think mobile
TVs are fun and useful


Ease of use is just a slight
factor to these early
 adapters

A user’...
A lot is wrong with this study
•                           Self-selected sample means
    skewed                  skewed
•                           172 ...
By John Stang
With credits to follow
Everything is from Flickr
•   “Groove Tube” poster
•   http://www.flickr.com/photos/modestospeed/532035604/

•   Mobile TV photo
•   http://www.flic...
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Stangpowerpoint Pptx

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Stang power point for KathyGill com 546 class

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Stangpowerpoint Pptx

  1. 1. Mobile TV Who wants to watch?
  2. 2. The research begins From “Consumer adoption of mobile TV: Examining psychological flow and media content” (2009) Yoonhyuk Jung, Begona Perez-Mira and Sonja Wiley-Patton • Consumer adoption of mobile TV: Examining psychological flow and media content
  3. 3. The questions Does mobile TV look useful? Does mobile TV look easy to use? Can you block out distractions when watching mobile TV? Do distractions ruin in the experience? When you’re watching mobile TV, does it matter if the programs are gripping or boring?
  4. 4. S U T B E J S E T C T S
  5. 5. • 208 South Koreans • Volunteers on an online survey • Early adopters • 16 questions • Likert scale (meaning each pick one of seven spots on a scale form strongly agree to strongly disagree)
  6. 6. Results of the experiment
  7. 7. Early adapters think mobile TVs are fun and useful Ease of use is just a slight factor to these early adapters A user’s ability to concentrate amongst distractions and the quality of the shows are big factors in whether a test subject enjoyed using a mobile TV
  8. 8. A lot is wrong with this study
  9. 9. • Self-selected sample means skewed skewed • 172 men, 33 women, 3 not • 3 saying means skewed • No way to tell what subjects found too distracting No numbers published on the 208, no Likert scale averages, we don’t see any useful data to make our own conclusions Distractions and programming quality have affected viewing enjoyment since ancient Greece. The fact that these affect mobile TV is in the “well, duh” category.
  10. 10. By John Stang With credits to follow Everything is from Flickr
  11. 11. • “Groove Tube” poster • http://www.flickr.com/photos/modestospeed/532035604/ • Mobile TV photo • http://www.flickr.com/photos/raverken/2322303997/sizes/l/ • • “Monsters vs. Aliens” poster • http://www.flickr.com/photos/wintan29/3364200309/ • • “Monster vs. Aliens” poster • http://www.flickr.com/photos/intelphotos/3006561384/sizes/l/ • Boris Karloff and Glen Strange photo from “House of Frankenstein” http://www.flickr.com/photos/31472241@N03/3370988938/sizes/o/ • Elsa Lancaster and Colin Clive photo from “Bride of Frankenstein” http://www.flickr.com/photos/withoutlightiam/3531194042/ • Colin Clive photo from “Frankenstein” • http://www.flickr.com/photos/29235625@N04/2777096775/sizes/o/ • • Colin Clive and Dwight Frye photo from “Frankenstein” • http://www.flickr.com/photos/42845506@N08/3951442275/sizes/l/ • Elsa Lancaster photo from “Bride of Frankenstein” • http://www.flickr.com/photos/michaelrogers/2801488903/ Photo from “Creature From The Black Lagoon” http://www.flickr.com/photos/jmube/3378351529/
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