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Frontpage
 

Frontpage

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    Frontpage Frontpage Presentation Transcript

    • frontpage.com
    • Olympia press corps
      34 reporters in 1993
      About 10 in 2010
      Stories missed in 2010
      • BIAW push to overhaul workers comp
      • Battle over bottle water tax and $505 million bond to help schools
      • Seattle vs. Pend Oreille County
      on city owing for electric power
      from dam
    • We zig when everyone else zags
      AP and the pack frontpage.com
      Big story of the day Everything else
      * Tax stories
      * Business stories
      * Education stories
      * Environment stories
      * Supreme court rulings
      * State civil litigation
      * PDC roundups
      * Tracking top bills
    • We funnel free stories through other news and political sitesbecause we want page views
      News sites Political organizations
      Seattle Times BIAW
      Seattlepi.com AWB
      The News Tribune Evergreen Freedom Foundation
      The Herald WEA
      The Olympian Sierra Club
      Sound Publishing Political parties
      Puget Sound Business Journal Grassroots groups
      Others Others
    • Target: 10,000 PV/ Day
      Four counties – 3.66 million people
      Top 2 business groups – 19,300
      WEA – 60,000
      Sierra Club – 28,000
      White collar, above average income
      More than half of state’s businesses
      More than half of state’s construction
    • Ads
      Olympian & TNT -- $12 CPM
      Seattlepi.com -- $3 to higher than $12 CPM
      frontpage.com target -- $5 to $10 CPM
    • Strengths
      * Traditional newspaper
      approach to news equals
      wide audience
      * Cover what others don’t
      cover
      * Universal reference tool
    • Weaknesses
      Mostly untried revenue model
      No track record, no reputation
      Fierce competition for ads
      Weak economy
    • Finances
      In the works
      • Number crunching done next week
      • Ballpark estimate -- $150,000 to $200,00
    • Questions?
    • Credits
      Photos are from flickr.com under Creative Commons licenses with some having extra credit conditions
       
      Typewriter
      www.kentkb.com. 
      Kent K. Barnes / kentkb
       http://www.flickr.com/photos/kentkb/2308611639/
       
      camera
      http://www.flickr.com/photos/kh-67/3937109155/
       
      statehouse
      <div xmlns:cc="http://creativecommons.org/ns#" about="http://www.flickr.com/photos/fusionpanda/210443592/"><a rel="cc:attributionURL“ href="http://www.flickr.com/photos/fusionpanda/">http://www.flickr.com/photos/fusionpanda/</a> / <a rel="license" href="http://creativecommons.org/licenses/by-nc/2.0/">CC BY-NC 2.0</a></div>
       http://www.flickr.com/photos/fusionpanda/210443592/
      billboard
      http://www.flickr.com/photos/laughingsquid/686436592/
       
      bodybuilder
      <div xmlns:cc="http://creativecommons.org/ns#" about="http://www.flickr.com/photos/oter/3104958433/"><a rel="cc:attributionURL" href="http://www.flickr.com/photos/oter/">http://www.flickr.com/photos/oter/</a> / <a rel="license" href="http://creativecommons.org/licenses/by/2.0/">CC BY 2.0</a></div>
      http://www.flickr.com/photos/oter/3104958433/
        
      kitten
      http://www.flickr.com/photos/crsan/4379532286/
      www.christianholmer.com
        
      coins
       http://www.flickr.com/photos/garryknight/3814501062/
      question mark
      http://creativecommons.org/licenses/by-nc/2.0/deed.en