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  • 1. frontpage.com<br />
  • 2. Olympia press corps<br />34 reporters in 1993<br />About 10 in 2010<br />Stories missed in 2010<br /><ul><li>BIAW push to overhaul workers comp
  • 3. Battle over bottle water tax and $505 million bond to help schools
  • 4. Seattle vs. Pend Oreille County</li></ul> on city owing for electric power<br /> from dam<br />
  • 5. We zig when everyone else zags<br />AP and the pack frontpage.com<br />Big story of the day Everything else<br /> * Tax stories<br /> * Business stories<br /> * Education stories<br /> * Environment stories<br /> * Supreme court rulings<br /> * State civil litigation<br /> * PDC roundups<br /> * Tracking top bills<br />
  • 6. We funnel free stories through other news and political sitesbecause we want page views<br />News sites Political organizations<br />Seattle Times BIAW<br />Seattlepi.com AWB<br />The News Tribune Evergreen Freedom Foundation<br />The Herald WEA<br />The Olympian Sierra Club<br />Sound Publishing Political parties<br />Puget Sound Business Journal Grassroots groups<br />Others Others<br />
  • 7. Target: 10,000 PV/ Day<br />Four counties – 3.66 million people<br />Top 2 business groups – 19,300<br />WEA – 60,000<br />Sierra Club – 28,000<br />White collar, above average income<br />More than half of state’s businesses<br />More than half of state’s construction<br />
  • 8. Ads<br />Olympian & TNT -- $12 CPM<br />Seattlepi.com -- $3 to higher than $12 CPM<br />frontpage.com target -- $5 to $10 CPM<br />
  • 9. Strengths<br />* Traditional newspaper<br />approach to news equals<br />wide audience<br />* Cover what others don’t<br />cover<br />* Universal reference tool <br />
  • 10. Weaknesses<br /> Mostly untried revenue model<br />No track record, no reputation<br />Fierce competition for ads<br />Weak economy<br />
  • 11. Finances<br />In the works<br /><ul><li>Number crunching done next week
  • 12. Ballpark estimate -- $150,000 to $200,00 </li></li></ul><li>Questions?<br />
  • 13. Credits<br />Photos are from flickr.com under Creative Commons licenses with some having extra credit conditions<br /> <br />Typewriter<br /> www.kentkb.com. <br />Kent K. Barnes / kentkb<br /> http://www.flickr.com/photos/kentkb/2308611639/<br /> <br />camera<br />http://www.flickr.com/photos/kh-67/3937109155/<br /> <br />statehouse<br /><div xmlns:cc="http://creativecommons.org/ns#" about="http://www.flickr.com/photos/fusionpanda/210443592/"><a rel="cc:attributionURL“ href="http://www.flickr.com/photos/fusionpanda/">http://www.flickr.com/photos/fusionpanda/</a> / <a rel="license" href="http://creativecommons.org/licenses/by-nc/2.0/">CC BY-NC 2.0</a></div><br /> http://www.flickr.com/photos/fusionpanda/210443592/<br />billboard<br />http://www.flickr.com/photos/laughingsquid/686436592/<br /> <br />bodybuilder<br /><div xmlns:cc="http://creativecommons.org/ns#" about="http://www.flickr.com/photos/oter/3104958433/"><a rel="cc:attributionURL" href="http://www.flickr.com/photos/oter/">http://www.flickr.com/photos/oter/</a> / <a rel="license" href="http://creativecommons.org/licenses/by/2.0/">CC BY 2.0</a></div><br />http://www.flickr.com/photos/oter/3104958433/<br />  <br />kitten<br />http://www.flickr.com/photos/crsan/4379532286/<br />www.christianholmer.com<br />  <br />coins<br /> http://www.flickr.com/photos/garryknight/3814501062/<br />question mark<br />http://creativecommons.org/licenses/by-nc/2.0/deed.en<br />

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