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Front Front Presentation Transcript

  • frontpage.com
  • Olympia press corps
    34 reporters in 1993
    About 10 in 2010
    Stories missed in 2010
    • BIAW push to overhaul workers comp
    • Battle over bottle water tax and $505 million bond to help schools
    • Seattle vs. Pend Oreille County
    on city owing for electric power
    from dam
  • We zig when everyone else zags
    AP and the pack frontpage.com
    Big story of the day Everything else
    * Tax stories
    * Business stories
    * Education stories
    * Environment stories
    * Supreme court rulings
    * State civil litigation
    * PDC roundups
    * Tracking top bills
  • We funnel free stories through other news and political sitesbecause we want page views
    News sites Political organizations
    Seattle Times BIAW
    Seattlepi.com AWB
    The News Tribune Evergreen Freedom Foundation
    The Herald WEA
    The Olympian Sierra Club
    Sound Publishing Political parties
    Puget Sound Business Journal Grassroots groups
    Others Others
  • Target: 10,000 PV/ Day
    Four counties – 3.66 million people
    Top 2 business groups – 19,300
    WEA – 60,000
    Sierra Club – 28,000
    White collar, above average income
    More than half of state’s businesses
    More than half of state’s construction
  • Ads
    Olympian & TNT -- $12 CPM
    Seattlepi.com -- $3 to higher than $12 CPM
    frontpage.com target -- $5 to $10 CPM
  • Strengths
    * Traditional newspaper
    approach to news equals
    wide audience
    * Cover what others don’t
    cover
    * Universal reference tool
  • Weaknesses
    Mostly untried revenue model
    No track record, no reputation
    Fierce competition for ads
    Weak economy
  • Finances
    In the works
    • Number crunching done next week
    • Ballpark estimate -- $150,000 to $200,00
  • Questions?
  • Credits
    Photos are from flickr.com under Creative Commons licenses with some having extra credit conditions
     
    Typewriter
    www.kentkb.com. 
    Kent K. Barnes / kentkb
     http://www.flickr.com/photos/kentkb/2308611639/
     
    camera
    http://www.flickr.com/photos/kh-67/3937109155/
     
    statehouse
    <div xmlns:cc="http://creativecommons.org/ns#" about="http://www.flickr.com/photos/fusionpanda/210443592/"><a rel="cc:attributionURL“ href="http://www.flickr.com/photos/fusionpanda/">http://www.flickr.com/photos/fusionpanda/</a> / <a rel="license" href="http://creativecommons.org/licenses/by-nc/2.0/">CC BY-NC 2.0</a></div>
     http://www.flickr.com/photos/fusionpanda/210443592/
    billboard
    http://www.flickr.com/photos/laughingsquid/686436592/
     
    bodybuilder
    <div xmlns:cc="http://creativecommons.org/ns#" about="http://www.flickr.com/photos/oter/3104958433/"><a rel="cc:attributionURL" href="http://www.flickr.com/photos/oter/">http://www.flickr.com/photos/oter/</a> / <a rel="license" href="http://creativecommons.org/licenses/by/2.0/">CC BY 2.0</a></div>
    http://www.flickr.com/photos/oter/3104958433/
      
    kitten
    http://www.flickr.com/photos/crsan/4379532286/
    www.christianholmer.com
      
    coins
     http://www.flickr.com/photos/garryknight/3814501062/
    question mark
    http://creativecommons.org/licenses/by-nc/2.0/deed.en