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F inal mobile tv

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Transcript

  • 1. Mobile TV
    Who wants to watch?
  • 2. The research begins
    From “Consumer adoption of mobile TV: Examining psychological flow and media content” (2009)
    Yoonhyuk Jung, Begona Perez-Mira and Sonja Wiley-Patton
    Consumer adoption of mobile TV: Examining psychological flow and media content
  • 3. The questions
    Does mobile TV look useful?
    Does mobile TV look easy to use?
    Can you block out distractions when watching mobile TV? Do distractions
    ruin in the experience?
    When you’re watching mobile TV, does it matter if the programs are gripping
    or boring?
    Doe
  • 4. S
    U
    T B
    E J
    S E
    T C
    T
    S
  • 5. 208 South Koreans
    Volunteers on an online survey
    Early adopters
    16 questions
    Likert scale (meaning each pick one of seven spots on a scale form strongly agree to strongly disagree)
  • 6. Results of the experiment
  • 7. Early adapters think mobile
    TVs are fun and useful
    Ease of use is just a slight
    factor to these early
    adapters
    A user’s ability to concentrate amongst distractions
    and the quality of the shows are big factors in whether
    a test subject enjoyed using a mobile TV
  • 8. A lot is wrong with this study
  • 9. Self-selected sample means skewed skewed
    172 men, 33 women, 3 not
    3 saying means skewed
    No way to tell what subjects
    found too distracting
    No numbers published on the 208, no Likert scale averages,
    we don’t see any useful data to make our own conclusions
    Distractions and programming quality have affected
    viewing enjoyment since ancient Greece. The fact that
    these affect mobile TV is in the “well, duh” category.
  • 10. By John Stang
    With credits to follow
    Everything is from Flickr
  • 11. “Groove Tube” poster
    http://www.flickr.com/photos/modestospeed/532035604/
    Mobile TV photo
    http://www.flickr.com/photos/raverken/2322303997/sizes/l/
     
    “Monsters vs. Aliens” poster
    http://www.flickr.com/photos/wintan29/3364200309/
     
    “Monster vs. Aliens” poster
    http://www.flickr.com/photos/intelphotos/3006561384/sizes/l/
     Boris Karloff and Glen Strange photo from “House of Frankenstein”
    http://www.flickr.com/photos/31472241@N03/3370988938/sizes/o/
     Elsa Lancaster and Colin Clive photo from “Bride of Frankenstein”
    http://www.flickr.com/photos/withoutlightiam/3531194042/
    Colin Clive photo from “Frankenstein” 
    http://www.flickr.com/photos/29235625@N04/2777096775/sizes/o/
     
    Colin Clive and Dwight Frye photo from “Frankenstein”
    http://www.flickr.com/photos/42845506@N08/3951442275/sizes/l/
    Elsa Lancaster photo from “Bride of Frankenstein” 
    http://www.flickr.com/photos/michaelrogers/2801488903/
    Photo from “Creature From The Black Lagoon”
    http://www.flickr.com/photos/jmube/3378351529/