F inal mobile tv

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F inal mobile tv

  1. 1. Mobile TV<br />Who wants to watch?<br />
  2. 2. The research begins<br /> From “Consumer adoption of mobile TV: Examining psychological flow and media content” (2009)<br />Yoonhyuk Jung, Begona Perez-Mira and Sonja Wiley-Patton<br />Consumer adoption of mobile TV: Examining psychological flow and media content <br />
  3. 3. The questions<br />Does mobile TV look useful?<br />Does mobile TV look easy to use?<br />Can you block out distractions when watching mobile TV? Do distractions<br />ruin in the experience?<br />When you’re watching mobile TV, does it matter if the programs are gripping<br />or boring? <br />Doe<br />
  4. 4. S<br /> U<br /> T B<br /> E J<br /> S E<br /> T C<br /> T<br /> S<br />
  5. 5. 208 South Koreans<br />Volunteers on an online survey<br />Early adopters<br />16 questions<br />Likert scale (meaning each pick one of seven spots on a scale form strongly agree to strongly disagree)<br />
  6. 6. Results of the experiment<br />
  7. 7. Early adapters think mobile<br /> TVs are fun and useful<br />Ease of use is just a slight<br />factor to these early<br /> adapters<br />A user’s ability to concentrate amongst distractions<br />and the quality of the shows are big factors in whether<br />a test subject enjoyed using a mobile TV <br />
  8. 8. A lot is wrong with this study<br />
  9. 9. Self-selected sample means skewed skewed<br /> 172 men, 33 women, 3 not<br /> 3 saying means skewed<br /> No way to tell what subjects<br /> found too distracting<br />No numbers published on the 208, no Likert scale averages,<br />we don’t see any useful data to make our own conclusions<br />Distractions and programming quality have affected<br />viewing enjoyment since ancient Greece. The fact that<br /> these affect mobile TV is in the “well, duh” category.<br />
  10. 10. By John Stang<br />With credits to follow<br />Everything is from Flickr<br />
  11. 11. “Groove Tube” poster<br />http://www.flickr.com/photos/modestospeed/532035604/<br />Mobile TV photo<br />http://www.flickr.com/photos/raverken/2322303997/sizes/l/<br /> <br />“Monsters vs. Aliens” poster<br />http://www.flickr.com/photos/wintan29/3364200309/<br /> <br />“Monster vs. Aliens” poster<br />http://www.flickr.com/photos/intelphotos/3006561384/sizes/l/<br /> Boris Karloff and Glen Strange photo from “House of Frankenstein”<br />http://www.flickr.com/photos/31472241@N03/3370988938/sizes/o/<br /> Elsa Lancaster and Colin Clive photo from “Bride of Frankenstein”<br />http://www.flickr.com/photos/withoutlightiam/3531194042/<br />Colin Clive photo from “Frankenstein” <br />http://www.flickr.com/photos/29235625@N04/2777096775/sizes/o/<br /> <br />Colin Clive and Dwight Frye photo from “Frankenstein”<br />http://www.flickr.com/photos/42845506@N08/3951442275/sizes/l/<br />Elsa Lancaster photo from “Bride of Frankenstein” <br />http://www.flickr.com/photos/michaelrogers/2801488903/<br /> Photo from “Creature From The Black Lagoon”<br />http://www.flickr.com/photos/jmube/3378351529/<br />

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