The Keys to Referability AMC 6.26.14

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Webinar on how to generate referrals

Webinar on how to generate referrals

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Transcript

  • 1. The Keys to Referability
  • 2. Simple… but NOT Easy!!!!
  • 3. Your business MUST be… Remarkable
  • 4. Tom Peters • Top level consultant • Crazy level of research • Work for Fortune 500 firms • Work with top CEOs • International work • Important awards • BIG events • Best selling books • Work for White House
  • 5. Workshop • What would you have to do to have your business considered among the very best at what you do? • Make it measurable…
  • 6. Top Talent
  • 7. Valued Differentiation x Execution
  • 8. YOU have to BE talent!
  • 9. Before you can expect ANY referrals… Team of top talent Quality products Great service Reasonable price Unique and valuable Towering competence Be truly remarkable!
  • 10. Build it into the agreement…
  • 11. Thank you so much!!! It is our pleasure, I am so glad you are pleased… and the very best way to thank me would be if you could send a strong personal note to referral to anyone you feel might also benefit from the sort of work we do.
  • 12. Cultivate HUBS
  • 13. Add REAL value through Social Media
  • 14. Identify Ideal Customer Refer Ideal Customer From John Jantsch: The Referral Engine You MUST have a referral process
  • 15. Be great at GIVING Referrals
  • 16. Referral Sheet • The ideal client that I am looking for • My unique area of expertise • Typical issues / situation • How I can help • How to explain my products / services • Roughly what I charge • How to connect with me
  • 17. ASK!!!
  • 18. If you have any questions at all please do not hesitate to send a note or call. My email address is: john@johnspence.com My twitter address is: @awesomelysimple *** Please connect with me on LinkedIn *** Also, you might find value in the ideas I share in my blog. You can sign up for it at: www.blog.johnspence.com Lastly, these slides have already been uploaded to: www.slideshare.net/johnspence