Because there is no way in the world that I can know as much about your business as you do, many of my suggestions and ideas I present will be somewhat generic, which means it is up to YOU to take the ideas I present and figure out how to make them work in your company, in your specific market, with your customers, with your employees. If you will continually ask the three questions above every time I put up a slide, there is a good chance that you will uncover something that will help your business significantly.
MDCE Action Plan for Accelerated Growth - John Spence
Action Plan for
“Simplicity is the
Leonardo da Vinci
This is a very special workshop
I have a ton to cover and I will go pretty fast.
90% is in the book.
Please take notes and ask questions.
I am happy to answer any of your
questions, offer advice and recommend
books at any time.
• Work very hard… take this seriously.
The slides are already posted at:
To get the most from our
It is absolutely critical that you be
brutally honest today.
So let's get started with
a little self-test…
The number one factor in increasing the
level of highly satisfied and engaged
CUSTOMERS in your business is…
The level of highly satisfied and engaged
EMPLOYEES in your business.
What do engaged employees look like?
1 - 10
They give more discretionary effort.
They consistently exceed expectations.
They take more responsibility and initiative.
They receive better customer service ratings.
They offer more ideas for improvement.
They promote and model teamwork.
They volunteer more for extra assignments.
They anticipate and adapt better to change.
They persist at difficult work over time.
They speak well of the organization.
TEN ELEMENTS OF A WINNING CULTURE
1 - 10
1. People enjoy the work they do and the people they work with.
2. People take pride in the work they do and the company they work for.
3. There are high levels of engagement, connection, camaraderie and
a community of caring.
4. There is a culture of fairness, respect, trust, inclusiveness and teamwork.
5. The leaders walk the talk, live the values and communicate a clear vision
and strategy for growth.
6. Lots of open, honest, robust and transparent communication across
the entire organization.
7. The company invests back in employees; there is a commitment to
coaching and development.
8. There is a bias for action, employees have an ownership mentality and
always strive to give their personal best.
9. There is high accountability and a strong focus on delivering the desired
10. There is ample recognition and rewards and mediocrity is not
Harvard: Best Place on Earth to Work
• Individual differences are nurtured
• Information is not suppressed or spun
1 - 10
• The company adds value to employees rather
than merely extracting it from them
• The organization stands for something
• The work itself is intrinsically rewarding
• There are no stupid rules
Basic 4 + 1
1 - 10
Wow — No Surprises — Celebrate
1. 100% Clarity + Authority
2. 100% Agreement
3. Track & Post
4. Coach & Train
5. Reward or Punish
What does it take to be a valued member of a team?
Develop and display towering competence.
Follow through on all commitments.
Deliver required results superbly.
Ensures actions are consistent with their words.
Stands behind the team and its people.
Enjoyable to work with.
Passionate about their work and those they serve.
Communicates and keeps everyone informed.
Helps the other members of the team.
Helps members of other teams.
Shares ideas, information and credit.
Holds themselves and others 100% accountable.
D irection – vivid, clear, inspiring --- shared
M easurements – specific, observable, focused
C ompetence – very good at what they do
C ommunication – open, honest, courageous
M utual Accountability – all team members
D iscipline – do this every day
10 Key Team Competencies:
Making assignments extremely clear and ensuring required
Setting clear, specific and measurable goals.
Establishing accountability for high performance across the entire
Running effective team meetings.
Building strong levels of trust.
Establishing open, honest and frank communications.
Managing conflict effectively.
Creating mutual respect and collaboration.
Encouraging risk-taking and innovation.
10. Engaging in ongoing team building activities.
1 - 10
The Evergreen Project
10 year study of 160 top companies
40 distinct industries
200 management practices
Winners, climbers, tumblers, losers
Winners had an average Total Return to Shareholders of 945%...
The Losers only averaged a TRS of 62%
From: What (really) Works by Joyce, Nohria, Roberson
The Four Primary Practices:
1. A sharply focused, clearly
communicated and well-understood
strategy for growth.
2. Flawless operational execution that
consistently delivers the value
3. A performance-oriented culture that
does not tolerate mediocrity.
4. A fast, flexible, flat organization that
reduces bureaucracy and simplifies
• Talent = find and keep the best
• Key leaders show commitment and
enthusiasm for the business.
• Embrace strategic innovation.
• Master the power of partnerships.
Score yourself on the 1–10 scale for all eight practices on page 9
Key Drivers of Business
What Inhibits Execution?
National Survey of 4,000 Senior Executives
4. Inability to work together (21%)
3. Company culture (23%)
2. Economic climate (29%)
1. Holding onto the past / unwillingness to
In other words…
• In order to succeed you need a
high-performance team that
embraces a strong culture of
disciplined execution and
accountability while being
nimble, agile and adaptable to
changes in the marketplace.
Where are we going + how will we behave on the way?
Praise + Celebration
Measure / Track
time / money /
supplies / people
9 Steps for
Clear / consistent / relentless
Vision + Values
Goals / Objectives
Tactics / Actions
Procedures / Protocols
1 - 10
Reward / Punish
• Go back and look at all of your audits.
• Where were your low scores, where were
your high scores – what is the pattern?
• Look over your notes – what were the key
themes? What are the most important ideas?
• Answers all the questions on pages 15 – 19.
• Put in as much detail as possible.
• Be very honest with yourself.
• Think in terms of Actions and Outcomes.
If you have any questions at all please do not hesitate to send a note or call.
My email address is: firstname.lastname@example.org
My twitter address is: @awesomelysimple
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