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MasterCraft workbook for Achieving Business Excellence by John Spence

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Workbook freom 12.16.13 dealer meeting.

Workbook freom 12.16.13 dealer meeting.

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  • 1. Achieving Business Excellence Understanding The Pattern of Business Success www.johnspence.com 1
  • 2. Achieving Business Excellence Understanding The Pattern of Business Success P P P P The Formula for Business Success: (T+C+ECF) x DE = Success THE 4 I’S How to Avoid the 4 I’s (1-10) ______ Aggressive external market focus. ______ Ridiculously high level of customer focus. ______ Keep the “Main Things” the main things. ______ Bullish on knowledge sharing and learning. ______ Teamwork is mandatory – not optional ______ Passion and commitment at all levels. ______ Foster a healthy paranoia. ______ Revel in change www.johnspence.com 2
  • 3. Achieving Business Excellence Understanding The Pattern of Business Success ORGANIZATIONAL EFFECTIVENESS AUDIT Answer the following questions as honestly as possible using this 1-10 point scale: 1 = Strongly Disagree 7 = Agree Somewhat 3 = Disagree Somewhat 10 = Strongly Agree 5 = Not Sure 1. We have a clear and detailed vision for the direction of our company that is very well communicated throughout the entire organization: ________ 2. Every employee has clear / quantifiable / observable performance objectives: ________ 3. There is a high level of very open and honest communication throughout the organization: ________ 4. I have a high level of trust in the skills, abilities, and integrity of my co-workers: ________ 5. There is a high sense of urgency within the organization to get things done: ________ 6. We have only the best, highly competent people in all areas of the organization: ________ 7. We focus very intently on the needs of our customers: ________ 8. There is no politics, rumor-mongering or finger-pointing within our organization: ________ 9. Our key leaders operate as a highly-effective team: ________ 10. There is a high level of both personal and mutual accountability within the organization: _______ 11. People display a positive, enthusiastic attitude throughout the organization: _______ 12. We are superb at collecting and using feedback from our customers: _______ 13. Our organization displays great discipline in pursuing our focused business objectives: _______ 14. I am very pleased with where our organization is in the marketplace today: _______ www.johnspence.com 3
  • 4. Achieving Business Excellence Understanding The Pattern of Business Success Orange Revolution: 4 + 1 Clear, specific, measurable and binary goals _______ High levels of trust across the entire organization _______ Free flow of all pertinent information across the entire organization _______ High levels of both personal and mutual accountability _______ A focus on catching people doing things right and rewarding them _______ Wow — No Surprises — Celebrate The Four Cs of Trust: You must Consistently Communicate that you are Competent and you Care Based on: ”Results Rule! “ by Pennington www.johnspence.com 4
  • 5. Achieving Business Excellence Understanding The Pattern of Business Success WHY IS IT SO IMPORTANT TO DELIVER SUPERIOR CUSTOMER SERVICE? It is a proven business fact: The combination of quality products and services, with very high levels of customer satisfaction — directly drives significantly higher profitability. In other words, it should be spelled Customer $ervice — with a big capital What this chart shows: According to this massive research study, by going from an average of “Somewhat Agree” to “Agree” on the Quality and Customer Relationship scores (in the eyes of the staff) the average company would more than double (104%) its financial performance! Financial Performance CR=104.12 T Highest Quality Products / Services & Excellent Customer Relationships As another example: If you improve the average rating on Employee Satisfaction by 10 –15% (again going from “Somewhat Agree” to “Agree”) it will cause a 42% improvement in financial performance, including both profitability and growth. N L CR= .404 CR=.277 Employee Satisfaction CR=.275 CR=.249 CR=.334 CR=.280 Empowerment CR=.285 Long-term Orientation $. CR=.371 Coaching CR=.365 Enthusiasm, Commitment, Respect CR=.191 Training & Development CR = Causal Relationship Based on: “ Practice What You Preach” by Maister www.johnspence.com 5 High Standards CR=.247 Fair Compensation
  • 6. Achieving Business Excellence Understanding The Pattern of Business Success HERE IS THE LIST OF THE TOP FACTORS THAT DROVE THESE COMPANIES TO BRING IN FINANCIAL RETURNS THAT WERE OFTEN 20 TIMES LARGER THAN THEIR COMPETITORS... 1 = Strongly Disagree 3 = Disagree Somewhat 5= Not Sure 7= Agree Somewhat 10 = Strongly Agree We have an uncompromising determination to achieve excellence in everything we do: ________ We have a real commitment to high-quality work, and tolerate nothing less: ________ We have a real commitment to high levels of customer service, and tolerate nothing else: ________ In this company we set and enforce very high standards for performance: ________ Management gets the best work out of everybody in the company: ________ The quality of the work performed by our group is consistently high: ________ We keep customers informed on issues affecting their business: ________ We make our customers feel as though they are very important to us: ________ Customer satisfaction is a top priority in our company: ________ We listen well to what the customer has to say: ________ We are extremely good at building long-term customer relationships: ________ The people in our company do “whatever it takes” to do a good job for the customer: ________ We do a good job of resolving customer problems when they occur: _________ The level of quality service delivered by my group / team is consistently high: ________ READ THAT LIST AGAIN… AND AGAIN!!!!! THIS IS CRITICAL TO YOUR SUCCESS www.johnspence.com 6
  • 7. Achieving Business Excellence Understanding The Pattern of Business Success K HEDGEHOG CONCEPT N L From a twice weekly survey for five years of 2,000+ senior managers and executives at:       IBM GE Morgan Stanley Merck 3M AT&T       Microsoft CIGNA Heineken Master Card Fidelity Investments SAP       Motorola Ikon American Express Progressive Insurance Bank of America Borders Books Keys to Effective Management Communicate Clearly—internally and externally, honesty, transparency , candor ________ Force the Hard Decisions — core values drive fast, effective decision making ________ Focus Relentlessly on Key Results —- outcomes not effort , clear metrics, binary ________ Remain Flexible to Change — be agile, adaptable and nimble, embrace change ________ Prove Your Value to the Customer — every day, in every interaction ________ Force Collaboration — teamwork is mandatory, not optional , no Prima Donnas! ________ Rigorous but Not Ruthless — set high standards and hold people 100% accountable ________ Based on: “ Tough Management” by Martin www.johnspence.com 7
  • 8. Achieving Business Excellence Understanding The Pattern of Business Success WEB OF VALUE = VOC + MOT + WOM WHAT ARE ALL THE WAYS YOU CURRENTLY LISTEN TO THE VOC? WHAT NEW WAYS COULD YOU ADD? MOT WORKSHOP: WHAT DO YOU BELIEVE ARE THE TOP 3 MOT FOR YOUR CUSTOMERS? DO YOU HAVE A ROBUST AND THUROUGH PROCESS FOR EACH TO MAKE SURE THEY ARE DELIVERED FLAWLESSLY EVERY TIME? www.johnspence.com 8
  • 9. Achieving Business Excellence Understanding The Pattern of Business Success WOM… DO YOU HAVE A PROCESS TO GENERATE CONSISTENT QUALITY REFERRALS? IDEAL CUSTOMER PRFILE: HOW DO YOU GET THEM TO... FIND YOU: LIKE YOU: TRUST YOU: TRY YOUR PRODUCTS / SERVICES: REPEAT BUY: BECOME A CUSTOMER EVANGELIST AND REFER YOU TO OTHER IDEAL CUSTOMERS: www.johnspence.com 9
  • 10. Achieving Business Excellence Understanding The Pattern of Business Success THE 4 + 2 FORMULA The Four Primary Management Practices 1 = Not at all 3 = Poor 5 = Fair 7 = Good 10 = Superior /Excellent 1. Strategy: Devise and maintain a clearly stated, focused strategy: ________ Whatever your strategy, it will only work if it is sharply defined, clearly communicated, and well understood by employees, customers, partners, and investors. 2. Execution: Develop and maintain flawless operational execution: ________ You might not always delight every customer, but make sure that you never disappoint them. Winners consistently meet the expectations of their customers by delivering on their value proposition. Bad quality surely will hurt. 3. Culture: Develop and maintain a performance-oriented culture: ________ One of the best indicators of being performance-oriented is the way you deal with your own poor performers. It is easy to reward good performers. What matters is whether you have the courage to get rid of poor performers. 4. Structure: Build and maintain a fast, flexible, flat organization: ________ What really counts is whether structure reduces bureaucracy and simplifies work. Simpler and faster - such are the best goals for all organizations. The Four Secondary Management Practices 1. Talent: Hold on to talented employees and find more: ________ Winning organizations pay great attention to finding, growing, developing, and rewarding very talented people. 2. Leadership: Key leaders are truly committed to the business: ________ The research data clearly showed that the leadership effectiveness of the top executives, on average, influenced 15% of the variance in corporate performance, for better or for worse. 3. Innovation: Make innovations that are industry transforming: ________ Agile companies that were highly innovative and able to anticipate rather than react to disruptive events in the marketplace, were always the winner. 4. Mergers and Partnerships: Make growth happen with mergers, alliances, and partnerships: _________ Internally generated growth is essential, but companies that can also master mergers and partnerships are much more likely to be winners. Based on: “ What (Really) Works” by Joyce www.johnspence.com 10
  • 11. Achieving Business Excellence Understanding The Pattern of Business Success DISCIPLINED EXECUTION 1 = Strongly Disagree 3 = Disagree Somewhat 5= Not Sure 7= Agree Somewhat 10 = Strongly Agree We have a clear vision for exactly where we are trying to take our organization _______ We have a detailed and specific plan to accomplish the key objectives we are trying to execute _______ Our senior leaders are all 100% committed to executing the key objectives _______ The key leaders/employees in our organization are all superb at execution ______ All of the major objectives we are pursuing are fully aligned and mutually reinforcing _______ We have excellent systems and processes in place to ensure consistently superb execution ______ There is continuous and transparent communication throughout he entire organization about exactly where we stand on executing on our key objectives _______ Every employee has all of the training, support, equipment and resources they need to deliver the results required of them _______ We are superb at adjusting and adapting our strategy and objectives when truly necessary _____ We do a great job of celebrating both small and big wins and praising great performance _______ We refuse to tolerate mediocrity or lack of accountability and deal decisively with people who are not able to meet the clear standards of performance in our organization _______ www.johnspence.com 11
  • 12. Achieving Business Excellence Understanding The Pattern of Business Success WORKSHOP: IDEAS INTO ACTION Go back page-by-page and carefully look through the book. Compare and contrast your scores on the various audits and re-read any notes you wrote. What are the themes that emerge… the patterns? Look for any scores below a 7 as an area that needs improvement and anything in the 1-5 range as a serious problem that needs attention. The goal here is to really dig into these topics so you can take an honest look at the actual current state of your organization. This is a rare opportunity to take a critical look at how well your organization is truly operating and specifically what must be done to improve it. Take this exercise very seriously and push yourself to really understand what these scores and everything you learned today about world-class organizations could mean to your business. Here are three major questions to keep in mind: What does this mean to our business? How can I make these ideas work in our company? What can I do right away to improve our success? 1. Strengths What was the pattern of high scores? In what major areas did you seem to have as strengths, where you scored an 8 or higher across all of the workshops? 2. Weaknesses What was the pattern of low scores? In what major areas did you seem to have as weaknesses, where you scored a 6 or lower across all of the workshops? www.johnspence.com 12
  • 13. Achieving Business Excellence Understanding The Pattern of Business Success 3. Key Strategies for Success Based on everything you have learned here today and your own personal business experience, what do you believe are the top strategies your organization must focus on to build and sustain success? What are the 4—6 most important ideas that will drive your organization’s future? (Please describe these in detail. You might lead off with a single word or short phrase, but then you’ll need to give a definition and description to exactly what you mean. It must be clear precisely what each ideas means and how you will pursue it.) www.johnspence.com 13
  • 14. Achieving Business Excellence Understanding The Pattern of Business Success 4. Organizational Action Steps Please list at least 4 specific, clear and measurable action steps that your organization can take to implement the ideas you learned today. Based on the list you just created, as well as the strengths and weaknesses you identified, what can be done right away to take the lessons of this class and put them into positive action for your organization? 1. 2. 3. 4. www.johnspence.com 14
  • 15. Achieving Business Excellence Understanding The Pattern of Business Success It is my sincere hope that you have enjoyed this class and found it extremely valuable. The challenge now is to take everything you have learned and apply it in your business. Even the best ideas in the world are useless without massive action behind them. If you did find this class of value, I also hope that you will enthusiastically refer me to any colleagues or companies that you think would find value in the sort of programs I offer. 99.9% of all of my business comes from happy clients telling their friends and colleagues about my programs, and I thank you very much for taking a moment to let lots of people know about my work. If there is anything you need from me please do not hesitate to send a note or call, I’m here to assist you in any way I’m able. JOHN@JOHNSPENCE.COM TWITTER:@AWESOMELYSIMPLE PLEASE CONNECT WITH ME ON LINKEDIN FREE TRAINING VIDEOS ON VIMEO: WWW.VIMEO.COM/CHANNELS/BUSINESSSUCCESS ALL OF MY SLIDES AND WORKBOOKS ARE AVAILABLE FOR FREE AT: WWW.SLIDESHARE.NET/JOHNSPENCE www.johnspence.com 15

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