www.slideshare.net/johnspenceTurning Ideas into              ACTION
Why should I listen to you?
100+ a year since 1989
300+ in 19 years
90+ since 1994
“Simplicity is theultimatesophistication”    Leonardo da Vinci
(T + C + ECF) x DE = Success
Ideas in Business = Strategy      (Strong Strategy = Valued Differentiation)            Action = ExecutionBusiness Success...
Valued                             Differentiation                                                                        ...
Strategy is  merely the  attempt to  shape thefuture of your   business.
Assessing the Strategic SituationSimplicity                  ComplexityCertainty                   UncertaintyKnowing     ...
Success comes from executing the RIGHT plans,not just from the planning process itself.
Five Foundations of        Effective Strategic Thinking  Business Acumen Personal ExperiencePattern Recognition  Strategic...
Just because you have an idea…
Is it realistic?What are the REAL numbers?What would I have to change / do?What is the “Ripple Effect”?Is this a long...
HIGH                 Take a     Take A                 Chance      PassProbability                            Take        ...
Greatest Challenges:         1. Competitive pressure         2. Growth and expansion         3. Skill shortages         4....
Is it realistic?What are the REAL numbers?What would I have to change / do?What is the “Ripple Effect”?Is this a long...
Ideas to ACTION  10 – 15 %
To create a highly                     accountable culture…• Communicate clearly and relentlessly.• Set agreed-upon and hi...
Sun Tzu on Business Execution• Solid strategy is essential to business success.• However, good strategic principles mean n...
Where are we going + how will we behave on the way?                                                         Vision        ...
Obstacles to Execution
Poor Communication1. There is a real void of clear,direct and understandablecommunication. This resultsin people doing wha...
Poor Behavior2. Dysfunctional behavior is accepted or ignoredand worse yet, colleagues, management reward it.
Lack of Clarity3. There is no definition of what is acceptableand what is unacceptable.
Lack of Accountability4. Management does not promote and confirmthat accountability is a key principle within theircompany.
Loss of Talent5. Good people may leave because offrustration that their employer is ignoring theissue and is not proactive...
6. Employees will believe that if their managersdo not show that accountability is important,then employees will know that...
Accountability• 100% Clarity• Agreement• Tracking• Coaching• Reward / Punishment
Clarity
The Four Pieces of Paper…
EmpowermentHIGH                     Loose      Ownership                    Cannon      Mentality  Authority              ...
Tracking    Keep a Compelling Scoreboard• It has to be simple• It has to be visible to the team• The has to show all key m...
Create a “Dashboard”                        of all key measures                     Customer Retention    TalentCustomer S...
Measurement    VS.Empowerment
Coaching
Situational LeadershipHIGH                    Teacher              Coach Motivation                               FLEXLOW ...
Final Workshop• What are the top THREE things you must do  right away to dramatically increase the level of  disciplined e...
Thank You  If you have any questions at all please do not hesitate to send a note or call.               My email address ...
Aptify  -- Ideas to Action
Aptify  -- Ideas to Action
Aptify  -- Ideas to Action
Aptify  -- Ideas to Action
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Aptify -- Ideas to Action

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Keynote adress for the Aptify Users Conference 2012 - Nashville

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Aptify -- Ideas to Action

  1. 1. www.slideshare.net/johnspenceTurning Ideas into ACTION
  2. 2. Why should I listen to you?
  3. 3. 100+ a year since 1989
  4. 4. 300+ in 19 years
  5. 5. 90+ since 1994
  6. 6. “Simplicity is theultimatesophistication” Leonardo da Vinci
  7. 7. (T + C + ECF) x DE = Success
  8. 8. Ideas in Business = Strategy (Strong Strategy = Valued Differentiation) Action = ExecutionBusiness Success = Strategy x Execution
  9. 9. Valued Differentiation Stable Strong Profitable Growth Balanced & Growth Wave Predictable STRATEGY Fire- Profit Efficiency fighting Wave Weak Bankruptcy Weak EXECUTION StrongSix Disciplines Execution Revolution - Harpst
  10. 10. Strategy is merely the attempt to shape thefuture of your business.
  11. 11. Assessing the Strategic SituationSimplicity ComplexityCertainty UncertaintyKnowing ForecastingProactive Reactive / AdaptiveStrategic ScenarioPlanning Planning
  12. 12. Success comes from executing the RIGHT plans,not just from the planning process itself.
  13. 13. Five Foundations of Effective Strategic Thinking Business Acumen Personal ExperiencePattern Recognition Strategic InsightDisciplined Execution
  14. 14. Just because you have an idea…
  15. 15. Is it realistic?What are the REAL numbers?What would I have to change / do?What is the “Ripple Effect”?Is this a long-term or short-term idea?Who else should I talk to?Can this idea be improved ?What is the timing for implementation?What will happen if I am wrong?
  16. 16. HIGH Take a Take A Chance PassProbability Take Delegate Your LOW Time LOW HIGH Impact
  17. 17. Greatest Challenges: 1. Competitive pressure 2. Growth and expansion 3. Skill shortages 4. Pricing sensitivity 5. Changing technology Develop ONE idea for your business from these topics
  18. 18. Is it realistic?What are the REAL numbers?What would I have to change / do?What is the “Ripple Effect”?Is this a long-term or short-term idea?Who else should I talk to?Can this idea be improved ?What is the timing for implementation?What will happen if I am wrong?
  19. 19. Ideas to ACTION 10 – 15 %
  20. 20. To create a highly accountable culture…• Communicate clearly and relentlessly.• Set agreed-upon and highly specific metrics.• Focus on results – not personalities.• Force collaboration – teamwork is mandatory not optional.• Question all activities that don’t contribute to the company’s overall strategic goals.• Make sure that everyone in the organization – from top to bottom – focuses on accountability.
  21. 21. Sun Tzu on Business Execution• Solid strategy is essential to business success.• However, good strategic principles mean nothing if you don’timplement them.• Thorough preparation is essential to execution.• Simplicity is the foundation of execution. Thus you should focus yourbusiness on a few simple ideas.• Align all activity with your core business goals. Eliminate everythingelse.• People drive execution. Hire, train, retain and motivate the best.• The business landscape is always changing, so to succeed you mustbe flexible.• Craft a simple message, and make sure everyone in the organizationgets it – but also listen to everyone, so you know what’s going on.• Being good isn’t enough. Build “towering strengths.”
  22. 22. Where are we going + how will we behave on the way? Vision + Values Praise + Celebration Focus and Reward / Differentiation Strategy Eliminate Mediocrity Punish “No”Measure / Track 9 Steps for Communicate Adjust / Stakeholders + Transparency Innovate Ensuring Commitment guiding collation Renewal Effective Execution Vision + Values Training + Strategy time / money / Support Alignment Plans supplies / people Goals / Objectives Tactics / Actions Communication Systems Procedures / Protocols Clear / consistent / relentless Repeatable Process
  23. 23. Obstacles to Execution
  24. 24. Poor Communication1. There is a real void of clear,direct and understandablecommunication. This resultsin people doing what theywant to do, not what theyneed to do and breeds aclimate of not caring aboutthe customers/clients or theircolleagues.
  25. 25. Poor Behavior2. Dysfunctional behavior is accepted or ignoredand worse yet, colleagues, management reward it.
  26. 26. Lack of Clarity3. There is no definition of what is acceptableand what is unacceptable.
  27. 27. Lack of Accountability4. Management does not promote and confirmthat accountability is a key principle within theircompany.
  28. 28. Loss of Talent5. Good people may leave because offrustration that their employer is ignoring theissue and is not proactive in seeking andimplementing a solution to change theenvironment.
  29. 29. 6. Employees will believe that if their managersdo not show that accountability is important,then employees will know that they can getaway with unacceptable behaviors.Lack of Leadership
  30. 30. Accountability• 100% Clarity• Agreement• Tracking• Coaching• Reward / Punishment
  31. 31. Clarity
  32. 32. The Four Pieces of Paper…
  33. 33. EmpowermentHIGH Loose Ownership Cannon Mentality Authority Drone ScapegoatLOW LOW Accountability HIGH
  34. 34. Tracking Keep a Compelling Scoreboard• It has to be simple• It has to be visible to the team• The has to show all key metrics• It has to tell you immediately if you are winning or losing!!
  35. 35. Create a “Dashboard” of all key measures Customer Retention TalentCustomer Service MPS Margin Per Sale
  36. 36. Measurement VS.Empowerment
  37. 37. Coaching
  38. 38. Situational LeadershipHIGH Teacher Coach Motivation FLEXLOW Director Cheerleader LOW HIGH Skill
  39. 39. Final Workshop• What are the top THREE things you must do right away to dramatically increase the level of disciplined execution and accountability in your organization?
  40. 40. Thank You If you have any questions at all please do not hesitate to send a note or call. My email address is: john@johnspence.com My twitter address is: @awesomelysimple Please connect with me on LinkedInAlso, you might find value in the ideas I share in my blog. You can sign up for it at: www.blog.johnspence.com Lastly, these slides have already been uploaded to: www.slideshare.net/johnspence

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