How to employ yourself today

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Presentation to CSN MAGC Group in Euless, TX on 7/23/2013

Published in: Career, Business, News & Politics
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How to employ yourself today

  1. 1. 10 Practical Tips To Employ Yourself Today Presented By: John Sparks
  2. 2. Tip #1: Change Your Mindset ● Stop looking at yourself as unemployed or in transition. Look at yourself as the owner of your own company: “You, Inc.” ● Start taking every thought captive. If your thinkin' is stinkin', your business is going to be the same. If you're thinking right, your business is going to be right. ● Decide what you like to do best. What is your favorite hobby or skill? Spiritual gifts? What areas are you a subject matter specialist in? How could you add value and compete in the marketplace with others supporting you?
  3. 3. Emotional Advantages ● Independence – A “job” is working for somebody else. ● Fun – Freedom to set your won schedule and work the hours you want day or night. ● Status – Would you like to be the envy of your friends and neighbors? ● No restrictions – Are you being held back by your education, age, race, sex, or background? In small business, nobody cares!
  4. 4. Facts: ● Of America's 35 richest individuals, ½ are high school dropouts and less than 1/3 ever graduated from college. ● Women, tired of getting paid 30% less than their male counterparts are starting businesses at 6 times the rate of men. (U.S. Dept. of Labor) ● Last year, U.S. Companies bought more than $20 billion in goods and services from minority-owned businesses. Minority-owned businesses are also growing at 5 times the rate of non-minority owned businesses.
  5. 5. Tip #2: Limit Interactions With Other Job Seekers ● Slowly phase out of job transition network meetings. Start going to network meeting with employed people. ● Limit interactions by telephone and email with others “looking for work”. Conversations with these people turn into whining sessions and will weigh you down. Negativity breeds negativity. ● Start meeting around town with people who are long- time fans and supporters of you and your ideas. Offer your services to them pro-bono.
  6. 6. Tip #3: File Your DBA ● Brainstorm several names for a business. ● Check with TWC to see what implications having a business would have on your unemployment compensation if business is a loss. ● Do research on website domain name availibility and social media availability before registering for assumed name. ● Search the County Assumed Names records for the availability of the name of the business at roamdallaspropertyrecords or in person at Records Building.
  7. 7. Tip #3: File Your DBA ● File your assumed name with the county for $16. ● Immediately register for domain name and online social media accounts. ● Assumed names are best filed in person at Dallas County Clerks Office; Records Building - 509 Main Street, 2nd Floor, Suite 200, Dallas, Texas 75202 ● Hours: 8:00 a.m. - 4:30 p.m., Monday - Friday (except for Court Approved Holidays)
  8. 8. Tip #4: Open Up Shop ● Get a business checking account. Community banks like Legacy and Viewpoint have lower minimums to open and maintain accounts than large banks. ● Develop your brand. Create a logo for your company. Find an artist willing to do it probono. Also online websites will do it cheap. ● Order business cards. First make sure your brand is aligned on your business website and social media sites!
  9. 9. Tip #4: Open Up Shop ● Decide on a mission and vision statement. Do research on other large, successful companies to help you craft this. ● Develop your website. Work with a professional web designer. Use WordPress Group on LinkedIn. ● Create buzz about your brand. Let others know what you are doing. Put others to work for you to be the voice for what you are doing.
  10. 10. Tip #5: Start Growing Your Business ● Attend every professional networking meeting possible. ● Don't be afraid to brag on yourself. ● Use Social Media to strategically “stalk” new clients in a good way! ● Keep an excel database pipeline with business prospects on it. Make phone calls for business the same way you would call about jobs. ● Be willing to do some work probono when it brings exposure to what you are doing.
  11. 11. Biggest Pitfalls of Starting and Running a Small Business ● Most small business owners spend more time concerned about production than marketing and administration. ● Marketing and administration of the business is crucial. ● You must know ways to attract customers (marketing) and not be afraid to seek professional advice (administration) on things like insurance, banking, law, accounting.
  12. 12. Tip #6: Get Your First Paying Customer ● Start with friends. ● Pick someone from Facebook who you're also connected with on LinkedIn. ● You want someone you consider a friend, yet already have a working relationship with. ● After a month or two, go back to the person and ask them to do a testimonial for you and your website.
  13. 13. Tip #7: Keep Good Records ● Start a separate home filing system for your business. ● Record mileage to networking meetings, meetings with clients, and prospecting for tax purposes. ● Keep all business receipts for tax purposes. ● Keep track of your cell phone minutes with your cell phone carrier.
  14. 14. Tip #8: Keep Overhead Low ● Work from home or a quiet shared space when possible. ● Figure out when the free minutes start and try to do most of the calls you know are going to take a long time (i.e. call centers) after peak times. ● Don't grow too big too fast. ● Like unemployment keep expenses down however you can. Think creatively
  15. 15. Tip #9: Invest in Technology ● Get rid of the 3 year old laptop you have to keep plugged in! ● Go with an Apple versus a new PC. ● Do you have a Smartphone, an Ipad? ● New technology helps you save time and be more productive. Your time is crucial when you are employing yourself.
  16. 16. Tip #10: Professional Development ● Attend a Free Small Business Seminar – James Johnson & Texas Wesleyan University 972-445-6442 ● Attend 2 Webinars or Webexes each week. ● Post Questions on LinkedIn Groups and Quora. ● Attend technology classes around town and local community colleges to stay on top of industry standards. ● Pay it forward: “People reach out to people who reach out.” “You can have anything you want as long as you help enough other people get what they want.”

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