Market Research Analysis

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  • 1. Collis JohnsonJohnson’s Sports MedicineNovember 16, 20116th PeriodMrs. DavisMARKET RESEARCH ANALYSIS
  • 2. Table of Contents Purpose Questions Graph #1 Graph #2 Graph #3 Graph #4 Graph #5 Graph #6 Graph #7 Graph #8 Graph #9
  • 3. Purpose The purpose of this analysis is to help me understand my customers wants and needs. In my survey its ask questions about my potential customers interest in sports, how many injuries they incur in one year, and how much a potential customer would be willing to pay for these services, etc. With my analysis I plan understand what my potential customers want from my practice.
  • 4. Questions Do you or anyone you know play sports? How many sports injuries do you or they acquire in one year? i.e.. Siblings, friends What kind of injuries are they? What kind of sports do you or they play? i.e.. Siblings, friends. How do you treat your injuries? How often do you play sports weekly? Do you prefer to see a doctor for treatment of injuries? Are you willing to travel far to see a doctor for treatment? i.e.. Cast, braces, splints, etc. How much are you willing to pay for treatment? i.e.. Cast, braces, splints, etc.
  • 5. Graph 1Highest Result: 94% of thepeople who took this survey Do you or anyone you know play sports?either plays a sport or knows Yes Nosomeone that plays a sportLowest Result: 6% of thepeople who took this surveyeither don’t play a sport or 6%knows someone who doesn’tplay a sport.The advantage of my highestresult: noneThe advantage of my lowestresult: noneThis will benefit my business :noneThis graph shows that amajority of people play sportsor knows someone that does.I will meet my customersneeds by offering discounts if 94%people refer someone theyknow who has suffered asports injury to me.
  • 6. Graph 2Highest Result: 1 injury a year How many sports injuries do you or theyLowest Result: 3+ injuries ayear acquire in one year? i.e.. siblings, friendsThe advantage of my highest 0 1 2 3+result: noneThe disadvantage of mylowest result: noneThis information will benefit 14%my business because I know amajority of people who play 31%sports will suffer from an injurythat will need medicalattentionThe graph shows that an okay 22%amount of people suffer froma sports related injury.I will meet my customersneeds by being able to treatmy patients injuries regardlessof the amount they incur. 33%
  • 7. Graph 3Highest Result: Legs What Kind of injuries are they?Lowest Result:Trunk/abdominal and neck Neck Arms Hands Trunk/Abdominal Back Legs FeetThe advantage of my highestresult is that I can specialize inthe treatment of leg injuries. 3%The disadvantage of my 20%lowest result: 20%NoneThis information will benefitmy business because I knowwhat to specialize in sportsmedicine.This graph shows that amajority of the injuries my 15%potential patients endureoccur on the limbs. 31%I will meet my customers 3%needs by being able to treat allinjuries incurred through 8%sports related incidents.
  • 8. Graph 4Highest Result: Basketball What kind of sports do you or they play?Lowest Result: OtherThe advantage of my highest i.e.. Siblings, Friends.result is that I know some my Basketball Football Soccer Volleyball Wrestling Cheerleading Otherpatients injuries are going tobe basketball related injuries.The disadvantage of mylowest result is that I have to 13%learn about common injuriesof a sport that is not listed 26%above.This information will benefit 12%my business because I canlearn about the commoninjuries of the above listed 4%sports.This graph shows that a 7%majority of my potentialpatients play popular sports. 22%I will meet my customers 16%needs by being having theknowledge of common injuriesin most sports.
  • 9. Graph 5Highest Result: 32% of people treattheir injuries using ice. How do you treat your injuries?Lowest result: 6% of people treat theirinjuries by ignoring the injury. Ice Rest Wrap the injured area Ignore the injury See a doctorThe advantage of my highest result isthat I know some my patientsacknowledge their injury and arewilling to do something to self-treatthemselves.The disadvantage of my lowest result is 20%that people will not acknowledge theirinjury and will continue to participate in 32%activities which may aggravate theinjured area more.This information will benefit mybusiness because I know that 94% of 6%my potential patients will try to self-treat themselves until they can see adoctor.This graph shows that a majority of mypotential customers will self-treatthemselves. 20%I will meet my customers needs bybeing available so that my patients willnot to self-treat themselves for more 22%than one day.
  • 10. Graph 6Highest Result: Played sports atleast 3 times a week How often do you play sports weekly?Lowest Result: Played sports 0 0 1 2 3 4 5+times a week.The advantage of my highestresult is that some of my patientsinjuries will be most likely sportsrelated. 16% 21%The disadvantage of my lowestresult is that some of my patientsinjuries will not be sports relatedwhich may make treatmentdifficult.This information will benefit my 16%business because I will know that 9%a majority of the injuries mypatients have are sports related.This graph shows the 91% of mypotential patients play some typeof sport at least once a week. 15%I will meet my customers needs 23%by focusing on sports medicineso that I will be better equippedto treat their injuries.
  • 11. Graph 7Highest Result: YesLowest Result: No Do you prefer to see a doctor for treatmentThe advantage of my highest of injuries?result is that people with injuries Yes Nowill come to a doctor for medicaladvice/treatment.The disadvantage of my lowestresult is that people will notcome to a doctor for theirinjuries.This information will benefit my 30%business because I know that mypatients want to come to me toget medical advice/treatment.This graph shows that peoplewant to see a doctor fortreatment of injuries instead oftreating themselves.I will meet my customers’ need 70%by having business hours that willfit around the customer’sschedule so that they can see mefor medical advice/treatment ofinjuries.
  • 12. Graph 8Highest Result: YesLowest Result: No Are you willing to travel far to see a doctorThe advantage of my highest for treatment? i.e..result is that I don’t have to be cast, braces, splints, etc.close to a majority of my clientsas they are willing to drive a far Yes Nodistance to be treated.The disadvantage of my lowestresult is that some of mypotential clients that live far frommy practice are not willing todrive to my practice.This information will benefit my 32%business because I know I can putmy practice in a location awayfrom the metro area.This graph shows that mylocation will not affect theamount of patients I have. 68%I will meet my customers’ needsby setting up my practice in acentral location so that not all ofmy patients have to travel far.
  • 13. Graph 9Highest Result: the highestresult was $200. How much are you willing to pay forLowest Result: the lowest treatment? i.e. cast, braces, splints, etc.result was $600 0 200 400 600 800+The advantage of the highestresult is that people are willingto pay to get treated for theirinjuries 14%The disadvantage of the 19%lowest result is that people arenot willing to pay a lot to gettreated for their injuries. 9%This information will benefitmy business when I charge mypatients for my servicesrendered. 14%This graph shows that mostpatients who I treat are willingto make some sort of paymentfor my services. 44%I will meet my customer’sneeds by providing qualityservice but at a lower price.
  • 14. Conclusion In conclusion, my potential want a doctor that is knowledgeable in their profession, who is flexible with office hours and can provide quality care at reasonable prices.