The Engagement Effect Dig South

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How to Engage Your Workforce and What Happens When You Do
Why employee engagement is the MOST important force in any business.

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  • Tag team background… give creditability stats
  • What happens when you have an engaged workforce? What does the “Engagement Effect” produced
  • What happens when you have an engaged workforce? What does the “Engagement Effect” produced
  • Tribal Leadership by Dave Logan …can determine where a organization is just be the language they use When
  • Tribal Leadership by Dave Logan …can determine where a organization is just be the language they use When
  • What happens when you have an engaged workforce? What does the “Engagement Effect” produced
  • What goes in to the model is people, but it must be the right people.Focus on cultural fit first and mostNext, Focus on overall aptitude, chances are the people you hire will do roles you never imaginedFinally and as the very last thing, focus on resumeIf the person has a great resume… but doesn’t fit the culture… DON’T hire them! Do not hire people that don’t fit your culture… no matter what the bring to the table…
  • Tribal Leadership by Dave Logan …can determine where a organization is just be the language they use When
  • What happens when you have an engaged workforce? What does the “Engagement Effect” produced
  • What is an engaging culture?It’s a BetA bet that by shifting time, resources, and money into team member happiness and engagement will, deliver higher revenue and increase overall profitability
  • Tribal Leadership by Dave Logan …can determine where a organization is just be the language they use When
  • What happens when you have an engaged workforce? What does the “Engagement Effect” produced
  • Makeemployees happy!I have heard many of employers say I don’t have to care about my employees happiness, I pay them.As an employer… it is you job to make your employees happy! Employees are happy when They feel like they growing or making progress… small wins They have aligned careers with their passions and what they do wellThey have strong, personal relationships at workAnd they feel part of something bigger then themselves… part of a vision and meaningResearch from Yale suggests that if we are happy, we are likely to be 30% more productive and 20% more creative. Sales figures can also rise by 37% when people are happy. Think of the implications. They’re staggering. If cutting your working hours by 25% makes you happy then you should consider doing it since your output, in terms of productivity, creativity and energy, will remain exactly the same.http://www.theviewinside.me/2012/03/happiness-advantage.htmlHappy people are %12 more productive, unhappy people are 10% less productive, a 20% swinghttp://www.guardian.co.uk/science/2010/jul/11/happy-workers-are-more-productiveHappy people are healthierhttp://news.illinois.edu/news/11/0301happy_EdDiener.html Work better with othersAre more creativeFix problems instead of complaining about themHave more energyAre more optimisticWay more motivatedGet sick less oftenLearn fasterWorry less about making mistakes – and consequently make fewer mistakesMake better decisions
  • Tribal Leadership by Dave Logan …can determine where a organization is just be the language they use When
  • What happens when you have an engaged workforce? What does the “Engagement Effect” produced
  • When you focus on culture and happiness, employee become engagedEngaged employees, Produce energyThey become integrated into every facet of the company…They persist… almost beyond belief… they persist for each other and for the company
  • Tribal Leadership by Dave Logan …can determine where a organization is just be the language they use When
  • What happens when you have an engaged workforce? What does the “Engagement Effect” produced
  • First of all it produces Energy!Energy gets displayed in those things can’t buy, you can not mentor or coach… energy deliverscreativityinnovationamazing performanceexcitement Not just in one spot… but through the entire company
  • What happens when you have an engaged workforce? What does the “Engagement Effect” produced
  • The best transplant surgeon at a top nock clinic has the success rate 6x that of other surgeons The best sales associates at Nordstrom sell 8x as much as average at other department storesThe best black jack dealer at ceaser palace keep player at the table 5x as long as other dealersThe dest developers at apple are at least 9x as productive as the average software engineerAdd blue color Add pic of real people Add dollar valuesRemove text
  • QuicksterNetFlix best-performing stock in the S&P 500 in 2013Letter to customers from CEO
  • What happens when you have an engaged workforce? What does the “Engagement Effect” produced
  • Highest growth barns in 2013http://interbrand.com/en/best-global-brands/2013/Best-Global-Brands-2013.aspxWhat else is produced from this “Engagement Effect” Your brand!Sure,Your brand is your name and logoBut even more, its the collective behaviors of the entire company Your Brand is your Culture! http://interbrand.com/en/best-global-brands/2013/Best-Global-Brands-2013.aspx
  • History of MarketingMarketing channels have continue to get to small unites and more personal connections. Your work for will be your most effective marketing channel. Customer engagement will mean everything in the future and you would need engaged employees to engage your customers….. Like Apple, Starbucks, Chick-fil-a and Wegmans
  • CustomersCustomer engagement is the holy grail for companies… you will need employee engagement to have customer engagement Engaged customers remove competition
  • What happens when you have an engaged workforce? What does the “Engagement Effect” produced
  • But first some historySomething has changed over the last 20 year in our country… what has changed is the way we compete as a countryWe have switched from a industrial and manufacturing economy, to a creative and knowledge-based economy
  • What happens when you have an engaged workforce? What does the “Engagement Effect” produced
  • But first some historySomething has changed over the last 20 year in our country… what has changed is the way we compete as a countryWe have switched from a industrial and manufacturing economy, to a creative and knowledge-based economy
  • The Engagement Effect Dig South

    1. 1. © 2011 Break the Equation | Proprietary and Confidential 1 THE ENGAGEMENT EFFECT How to Engage Your Workforce and What Happens When You Do. by John E. Smith @BreaknEquations, @DIG_SOUTH
    2. 2. © 2011 Break the Equation | Proprietary and Confidential 2 About me…. John E. Smith CEO & Chief Evangelist, BtE john.smith@BreakTheEquation.com BreakTheEquation Blog www.breaktheequation.com @BreaknEquations Practitioner 20 Years C-Level Serial Entrepreneur Corp Culture Expert Best Place to Work Inc. 500 Author/Speaker/Consultant
    3. 3. © 2011 Break the Equation | Proprietary and Confidential 3 The Turning Point by Gregg Braden
    4. 4. © 2011 Break the Equation | Proprietary and Confidential 4 Engagement Effect HAPPY CULTURE HIRE ENERGY LEADERSHIPB E L
    5. 5. © 2011 Break the Equation | Proprietary and Confidential 5 Engagement Effect LEADERSHIPB E L
    6. 6. © 2011 Break the Equation | Proprietary and Confidential 6 Leadership BEL behavior expectations language
    7. 7. © 2011 Break the Equation | Proprietary and Confidential 7 Leadership BEL Authentic + Reasonable Consistency Leadership = (Behavior + Expectation + Language) Leadership LeadershipBEL =
    8. 8. © 2011 Break the Equation | Proprietary and Confidential 8 Engagement Effect HIRE LEADERSHIPB E L
    9. 9. © 2011 Break the Equation | Proprietary and Confidential 9 The Right People cultural fit aptitude resume mission competence
    10. 10. © 2011 Break the Equation | Proprietary and Confidential 10 Hire Right Fit >Aptitude> History + Mission > Competency Right Hire =
    11. 11. © 2011 Break the Equation | Proprietary and Confidential 11 Engagement Effect CULTURE HIRE LEADERSHIPB E L
    12. 12. © 2011 Break the Equation | Proprietary and Confidential 12 Culture is a Bet! The bet is that by shifting time, resources, and money into team member happiness and engagement will deliver higher revenue and increase overall profitability.
    13. 13. © 2011 Break the Equation | Proprietary and Confidential 13 Culture Fair + Environment + Promise Culture =
    14. 14. © 2011 Break the Equation | Proprietary and Confidential 14 Engagement Effect HAPPY CULTURE HIRE LEADERSHIPB E L
    15. 15. © 2011 Break the Equation | Proprietary and Confidential 15 Happy aligned + growth + listened
    16. 16. © 2011 Break the Equation | Proprietary and Confidential 16 Happy Aligned + Growth + Listened Happy @Work =
    17. 17. © 2011 Break the Equation | Proprietary and Confidential 17 Engagement Effect HAPPY CULTURE HIRE
    18. 18. © 2011 Break the Equation | Proprietary and Confidential 18 Engagement energy Integrated persistence performance
    19. 19. © 2011 Break the Equation | Proprietary and Confidential 19 Engagement (Hire + Culture + Happy) Employee Engagement = LBEL LBEL
    20. 20. © 2011 Break the Equation | Proprietary and Confidential 20 Engagement Effect HAPPY CULTURE HIRE ENERGY
    21. 21. © 2011 Break the Equation | Proprietary and Confidential 21 Energy creativity innovation performance excitement problem solving can create time…
    22. 22. © 2011 Break the Equation | Proprietary and Confidential 22 Engagement Effect HAPPY CULTURE HIRE ENERGY
    23. 23. © 2011 Break the Equation | Proprietary and Confidential 23 Multiplied Performance 6x 8x 9x 5x Transplant Surgeon Sale Associate Blackjack Dealer Software Developer
    24. 24. © 2011 Break the Equation | Proprietary and Confidential 24 Strategy
    25. 25. © 2011 Break the Equation | Proprietary and Confidential 25 Engagement Effect HAPPY CULTURE HIRE ENERGY
    26. 26. © 2011 Break the Equation | Proprietary and Confidential 26 Brand is Culture +43% +34% +30% +28% +27%
    27. 27. © 2011 Break the Equation | Proprietary and Confidential 27 Marketing History
    28. 28. © 2011 Break the Equation | Proprietary and Confidential 28 Customers
    29. 29. © 2011 Break the Equation | Proprietary and Confidential 29 Engagement Effect HAPPY CULTURE HIRE ENERGY
    30. 30. © 2011 Break the Equation | Proprietary and Confidential 30 Gregg Braden
    31. 31. © 2011 Break the Equation | Proprietary and Confidential 31 0% 10% 20% 30% 40% 50% 60% 1940 1950 1960 1970 1980 1990 2000 2010 Workforce History Manufacturing Economy Creative & Knowledge Economy
    32. 32. © 2011 Break the Equation | Proprietary and Confidential 32 Human Scale Business Very Best Add More
    33. 33. © 2011 Break the Equation | Proprietary and Confidential 33 Organization of Choice Are You An Employer, A Partner, A Company of Choice?
    34. 34. © 2011 Break the Equation | Proprietary and Confidential 34 Thank You! John E. Smith CEO & Chief Evangelist, BtE john.smith@BreakTheEquation.com BreakTheEquation Blog www.breaktheequation.com @BreaknEquations
    35. 35. © 2011 Break the Equation | Proprietary and Confidential 35 Tribal Leadership Summary of Tribal Leadership and Structures. Note that the person in question is the circle on the right column – going from alienated at stage one to part of an ever-growing network at stage five.
    36. 36. © 2011 Break the Equation | Proprietary and Confidential 36 Becoming an Employer of Choice Interviewing Shadowing On-Boarding First Day Buddy System Orientation Baseline Expectations Structure Communication Career Recognition Growth Social Events Marketing Crowd Employee Engagemen t Guidance Document

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