The Emerging Value Network In The Mobile Phone

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Article review for the Emerging Value Network In The Mobile Phone: the case of Japan and others

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The Emerging Value Network In The Mobile Phone

  1. 1. The Emerging Value Network in the Mobile Phone Industry: <br />The case of Japan and its implications for the rest of the world<br />Reviewer : Johnsir Oh<br />johnsir@korea.ac.kr<br />
  2. 2. Value Chain vs. Value Network<br />value chain is connected with multiple activities between firms<br /> value network is linked with multiple sellers and buyers and relevant to network industries such as PC and internet<br />
  3. 3. The emerging value network<br />
  4. 4. The Result: Entertainment<br />Java and Vector graphic (e.g. 3D, Flash)<br />Mini-MIDI ringtones<br />MP3 with lyrics<br />Games<br />Downloadable at i-appli<br />
  5. 5. The Result: General Internet sites<br />NTT DoCoMo&apos;si-mode is a wireless internet <br /> service popular in Japan<br />Unlike Wireless Application Protocol or WAP, i-mode encompasses a wider varietyof internet standards, including web access,e-mail and the packet-switched network that delivers the data<br />e-mail, sports results, weather forecast, games, financial services and ticket booking <br />Content is provided by specialized services,typically from the mobile carrier, which allowsthem to have tighter control over billing<br />
  6. 6. The Result: Publishing<br />http://www.colorzip.co.kr/sub/info_03.asp<br />
  7. 7. The Result: Location-based services<br />http://www.ubergizmo.com/15/archives/2009/03/let_your_phone_speak_to_the_car.html<br />
  8. 8. Osaifu-Keitai<br />http://www.nttdocomo.com/services/osaifu/index.html<br />
  9. 9. The Result: Retail and ticketing systems<br />BitWallet, based in Tokyo, is an electronic money service provider that started Edy from November 2001<br />Edyis a contactless electronic money service based on FeliCa technology developed by Sony Corporation<br />As of August 2006, more than 40,000 retail shops and websites in Japan<br /> including convenience stores, airports, restaurants, supermarkets, amusement parks and game centers, etc. <br />
  10. 10. The Result: Broadcasting<br />One-Seg is a terrestrial digital TV broadcasting service for mobile devices<br />This service is called &quot;One-Seg&quot; because the bandwidth of the single channel (6 MHz) allocated to each broadcaster is divided into 13 segments and one of those segments is used for mobile devices<br />Just as with terrestrial digital broadcasts, data broadcasts can also be received at the same time as video<br />http://www.nttdocomo.co.jp/english/service/function/1seg/<br />
  11. 11. Implications<br />Firms involved, complex relationships<br />Strategic approach<br />Complexity of critical mass<br />New interface standards<br />New methodology<br />Interdependency <br />Policy involved <br />
  12. 12. Discussion<br />What reason to retard m-commerce in Korea?<br />Aren’t there any superior assets to Japan in mobile circumstance?<br />

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