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CIPR Presentation 2009
- 1. Are you measuring up? Planning evidence based campaigns John Shewell Head of Corporate Communications
- 11. Credit: Steve Bell, Guardian (Oct 09)
- 13. Poor engagement Credit: Anthony Zacharzweski, Democratic Society
- 18. Research Transient Educated Young On-line, social media Older families in suburbia Face-to-face, traditional media
- 22. Umbrella Corporate Campaign e.g. ‘Your City’ Parking Refuse/Recycling Housing Roads/Transport Comm.Safety Social Care Environ. Health Schools Housing Benefits Tourism Reputation Drivers Your Safety Your Environment Your Community Your Economy Super Campaign 5 Place/Issues Based Campaigns INTERNAL EXTERNAL City Economy Place Outcome Place Outcome Place Outcome Place Outcome Place Outcome
- 23. Strategic Grid
- 29. Community Safety
- 34. Raise the bar
- 35. John Shewell Head of Corporate Communications Ph: 01273291039 Email: [email_address]
Editor's Notes
- Your City All – how we are place shaping We’re listening We’re want your opinions Your Safety CYPT Community Safety Social care Environmental Health Your Environment City Clean City Parks Roads/Transport Parking Your Community Housing Social care Your Economy BRII Be Local Buy Local Economy task force Post recession city Apprenticeships