1998 Recruiting Strategy

John Sumser Defining Excellence In Electronic Recruiting

Internet Recruiting Strategy The Change Is Upon Us

Introduction • John Sumser • IBN: interbiznet.com – Industry Analysis – Seminars / In-house Training – Publications – Free Newsletters – Consulting/Strategy

1999 Electronic Recruiting Index • Annual Overview • Strategy Posting Technique 1999 • Trends ELECTRONIC • Opportunities RECRUITING • Surveys INDEX • • Rankings The Industry Matures • Targeting • 2 Vols, 800 pages

Industry Outbriefing • One Day, Mid October, SF, Chi, NYC • Results and Implications • Posting Technique • Investment Strategy • Driving Trends • Site by Site Performance • Forecasts • Market Directions

Searching And Sourcing Techniques • One Day Immersion Seminar • Proactive Searching • Pool Development • Targeting • Tools and Techniques • Learning To Fish In Open Waters

Electronic Recruiting News • Free, Daily • Trends • Tips • Techniques • Analysis • Reviews • Honest http://www.interbiznet.com/hrstart.html

Recent Entrants Are You Ready For The Change?

Futurestep • Korn-Ferry / WSJ • Redefines Playing Field • Web Integration • Low Success Probability • Warning Shot http://careers.wsj.com

AltaVista Careerzone • Interim • Auto Spidering • Candidate Pool • Ad Revenues • Traffic Driver http://204.123.9.98/

Manpower • Supply Management • Loyalty Builder • Speed and Access • JIT Recruiting http://training.manpower.com/ • Labor Shortage

Matrix Resources • Fastest Growing • Web Integration • Training • Resource Vault • Order Entry http://www.matrixres.com

Knowledge Universe • IT Contracting • UK Personnel • Child Care / Preschools • Toys • Publishing • IT Proficiency Testing • CEO Membership Organization http://www.knowledgeu.com/ • Training Delivery

TMP Worldwide • Yellow Pages Roots • Monster Board • OCC • Med Search • Other Web Properties • IPO War Chest • Buying Search Firms http://www.tmp.com

Tax Search, Inc. • Calendar • Interactive Salary Analysis • Graduate Programs http://www.taxsearchinc.com/ • Candidate Pool Development

What Does It Mean?

The Driver: Demographics 3.00% 2.50% 2.00% 1.50% 1.00% 0.50% 0.00% 1975 1985 1995 2005 2015 Annual Growth Rate

Workforce Projections 105 100 95 Millions 90 85 80 1990 1995 2000 2005 Workers Jobs

Pricing Trends l ode M g itin ru ec Price R Pr e ice Pur in g of P ric Po ll st in e ba gs Ey Postings Time = Sophistication Candidates

The Basic Principle

The Basic Principle Explained Candidates Value

Pricing In 2002 DSS + Pure Recruiting + HR Systems Integration Pure Recruiting Qualified Responses Guaranteed Price Target Targeted Eyeballs Posting Delivery Commodity Postings To Job Boards Value

LifeCycle Recruiting Workforce Planning Strategic Requirements Development, Implementation and Feedback Pre-Sourcing Sourcing Recruiting Assimilation Development Marketing Functions Retention Branding Attracting Selling Tailoring Customizing Maintaining

Electronic Recruiting Market $30,000 $25,000 $20,000 $15,000 $10,000 $5,000 $0 1997 1998 1999 2000 2001 2002 2003 2004 2005 SiteDevelopment Posting Fees Marketing and Admin Subscriptions Sourcing Integration Pool Dev

Positioning and Strategy What Business Are You In?

Emerging Models • Candidate Acquisition Cost (Rising) • IS Recruiting An HR Function (Risky) • Demographic Desperation (In-house Training) • Networked Guilds (Technical) • Results Pad (Database Stuffing - Spider Push) • Agency As Recruiter (Watch TMP) • Agency As Classified Manager (Watch Hodes) • Professional Association As Mediator (IEEE) • Industry Targeting (IT, Marketing)

Facts • Candidate Acquisition Cost Increasing • Candidate Availability Declining • Generational Shortages Are Here • Passive Candidates Bombarded • Active Candidates Decreasing • Hours Per Placement Increasing • Margins Under Assault • Advantage Seems To Go To Large Players

Essentials • Training • Building an Online Presence • Practice and Experimentation • Results Measurement • Traffic Development • Value Delivery • Clarity of Purpose • A Plan

Meeting Expectations • Thorny Problem – Expectations Wrong – Efforts Misplaced • No Quantifiable Goals • No Method For Achievement • Frustration is Normal • Rapidly Changing Targets • Missing A Big Picture

Tools • Technology is a Tool • Think: Chisels • Looks like chaos • Use driven by Need • Always needs a Plan

Results • Focus on results - they don’t look like Tools • Tool requirements are results driven • You innovate from need • Not the other way round

The Best Thing You Can Do Build A Web Page

Questions and Discussion http://www.interbiznet.com/naps/strategy/

1999 Electronic Recruiting Index • Annual Overview • Strategy Posting Technique 1999 • Trends ELECTRONIC • Opportunities RECRUITING • Surveys INDEX • • Rankings The Industry Matures • Targeting • 2 Vols, 800 pages

Industry Outbriefing • One Day, Mid October, SF, Chi, NYC • Results and Implications • Posting Technique • Investment Strategy • Driving Trends • Site by Site Performance • Forecasts • Market Directions

John Sumser Defining Excellence In Electronic Recruiting

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1998 Recruiting Strategy

by John Sumser on Dec 01, 2008

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1998 Recruiting Strategy — Presentation Transcript