About Nemisys
John Duffy
Marketing Director, Nemisys
john@nemisys.uk.com
01189 122226
Links
• About Nemisys
• Facebook
• YouTube
• Flickr
• ipadio
• Content plan
• Issue management
• Analytics
Nemisys
in Sport
Our first sporting project in 2000
http://www.youtube.com/watch?v=LN-i8CBenVI
Facebook
Facebook – overview
• 500 million users worldwide
• Unique users (UK) – 25 million
• Share of time on social media sites –...
How Facebook compares
Why a Page not a Group?
Feature Facebook Pages Facebook Groups
“Friendly” URLs Yes No
Hosting a discussion Yes Yes
Discuss...
Why a Page not a Group?
Feature (Feb 2010) Facebook Pages Facebook Groups
“Friendly” URLs Yes No
Hosting a discussion Yes ...
Setting up a page
http://www.youtube.com/watch?v=xYLApdBi2c4
Before we get
stuck in ...
• How is sport resourced at
your Uni?
• Can NTU ever catch
Nottingham?
• Or Hallam catch
Sheffi...
Running your page
• Effective posts
– Question
– Provoke
– Bant
• Essential but boring
– Broadcast
– Notices
Competitions
Credit: Cardiff University
www.cardiff.ac.uk/stayconnected
Objectives
• Convert email contacts to Facebook
• Improve conversion rate from visit to like for Facebook
page
• To develo...
Seeding
Results
• 3rd in fans behind Oxford
& Cambridge
• Would be great if I can
sub in or add the “total
fans” growth too
Lessons
• Response peaks quickly – make your call to action page
perfect for launch!
– A/B test first if you can
• Ts & Cs...
Attention to detail is all
Applied similar technique to
• Twitter
– Linked to ReTweet
– Canny beggars timed with graduation & Stephen Fry’s hon degre...
@ing people and pages
And the result
• Your post on their wall, with your page name NOT profile
name
Connecting with
your web site
Advertising
• http://www.bucs.org.uk/sportshub
Advertising
Advertising
Advertising
Advertising
Advertising
Advertising
Things you MUST do
• Leave your wall open to all to comment and post
• Regularly post photos
• Regularly post videos
• And...
Other applications
Other applications
Other applications
• Events
• Slideshare
• Youtube
Community Sports Hub
Sports Hub - sports involved
Pilot
• Badminton
• Table Tennis
• Judo
• Athletics
• Volleyball
• Squash & racketball
Joined...
Applications available
• You have access to these Community Sports Hub
applications through BUCS – come through
john@nemis...
YouTube & video
Video stats
Nielsen, Sept 2009
• YouTube 16.25M uniques
Hitwise, year to Feb 2009
• 1. YouTube 62.9%
• 2. BBC iPlayer 11.2...
Where YouTube fits
• http://www.youtube.com/watch?v=Oe3St1GgoHQ
Examples – lower cost!
YouTube tips
• Brand your profile – name etc
• Choose name carefully – you can’t change it later
(youtube.com/user/yourful...
Partner programme
• http://www.youtube.com/user/LeedsMetUni#p/p/F9F39999609CA26D/4/l-UXEdSSN6Q
• http://www.youtube.com/pa...
Tagging tips
In a sporting context:
• Your organisation name
• Sport (Americanisms?)
• Event name
• Location
• Year
• Play...
Analytics
• Number of views over time
• Individual and across channel
• Embeds
• Age ranges
• Gender
• Location
• Communit...
Embeds
Video sources / content
• Ideas for video sources?
• Interviews – players & coaches
• Training material
• TV coverage (req...
YouTube free promotion
• Tagging is important
• Share to Facebook
• Share via Twitter
• Embed to your web site and blog
• ...
Flickr
Cardiff University
• “125 years photo competition” established Flickr
footprint with over 1000 photos
• Great source of im...
Cardiff’s Group
Flickr tips
• Run photo competitions
• Use Pro account if you have budget
• Create a Group
• http://www.flickr.com/help/gr...
Using audio - ipadio
Disclaimer
• Nemisys developed and own ipadio
• There are other audio tools available!
• www.ipadio.com
• www.tweetmic.com...
ipadio - demonstration
• www.ipadio.com/live
Examples - ipadio in sport
• English Golf Union, championships
• http://www.englishgolfunion.org/news.asp?code=00010003000...
Potential uses
• Posting match reports and results
• Interviews with your star performers
• Athlete diaries
• Live comment...
Strategy section
Content plan
• What
• Who for
• Why
• Where from
• How often
• Who will do
• Regular activity
• Special projects
• Photos
...
Regular activity
• How do we ensure there is daily activity across your
social media presence?
• Photos
• Videos
• Polls
•...
Regular BUCS Wednesday
• Photos
– Build up
– Last year’s match
– Matches
• Poll
– Man of the match
• Video
– Camera crew?
...
Develop checklists for posting
• Photos of Wednesday matches
– Post best 1 or 2 to Flickr
• Title and tag
• Share to Faceb...
Example – University Event
Marketing
Owned web pages
• Facebook page
• Events app
• Main University site (news, events)
• ...
Issues management
Negative comments
• Do everything in your control to leave negative
comments online
– Engage with the negative – they migh...
Ts & Cs
• If you commit to a network, know their Ts & Cs
Child protection – Sport England
• Child Protection in Sport Unit
• NSPCC / Sport England initiative
• Provides guidance a...
Child Protection - CEOP
• http://apps.facebook.com/clickceop/
Analytics
Twitter search
Facebook insights
YouTube views
Flickr stats
Tracking people on your site
Google Analytics
In Google Analytics
• Add new profile
• Apply filter
• Custom filter
– Include
– Filter field = Referral
...
Pulling it all together
• Use Excel
• Dedicate time at start of
each month
• Adapt our master
spreadsheet to suit your:
– ...
University of sheffield social media and sports workshop 9 august 2010
University of sheffield social media and sports workshop 9 august 2010
University of sheffield social media and sports workshop 9 august 2010
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University of sheffield social media and sports workshop 9 august 2010

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Slideset used to support a social media workshop for University Sports Departments. Joint presentation with Sue Anstiss of Promote PR - search for sueanstiss for Sue's slide set too

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  • Personal, not organisational
    Do you want to mix your business and social lives?
    Many people do!
    Can link status updates to Twitter, YouTube viewings etc
  • Credit: Cardiff University
    www.cardiff.ac.uk/stayconnected
  • Credit: Cardiff University
    www.cardiff.ac.uk/stayconnected
  • Credit: Cardiff University
    www.cardiff.ac.uk/stayconnected
  • Credit: Cardiff University
    www.cardiff.ac.uk/stayconnected
  • Credit: Cardiff University
    www.cardiff.ac.uk/stayconnected
  • From boagworld.com – worth a read
  • Link won’t work – local copy only, part of their Ts & Cs.
    http://www.commoncraft.com/twitter-search for their online version.
  • University of sheffield social media and sports workshop 9 august 2010

    1. 1. About Nemisys John Duffy Marketing Director, Nemisys john@nemisys.uk.com 01189 122226
    2. 2. Links • About Nemisys • Facebook • YouTube • Flickr • ipadio • Content plan • Issue management • Analytics
    3. 3. Nemisys in Sport
    4. 4. Our first sporting project in 2000
    5. 5. http://www.youtube.com/watch?v=LN-i8CBenVI
    6. 6. Facebook
    7. 7. Facebook – overview • 500 million users worldwide • Unique users (UK) – 25 million • Share of time on social media sites – 75.4% • Time spent per user per month – 6 hours • Visits per user per month – 18
    8. 8. How Facebook compares
    9. 9. Why a Page not a Group? Feature Facebook Pages Facebook Groups “Friendly” URLs Yes No Hosting a discussion Yes Yes Discussion wall Yes Yes Discussion forum Yes Yes Add extra FB applications Yes No Add your own applications Yes No Messaging to all Members Yes (via updates) Yes (via PMs, max 5000) Visitor statistics Yes (Page Insights) No Video & photos – yours & Members/Fans Yes Yes Create & manage events Yes No Promotion with social ads Yes No
    10. 10. Why a Page not a Group? Feature (Feb 2010) Facebook Pages Facebook Groups “Friendly” URLs Yes No Hosting a discussion Yes Yes Discussion wall Yes Yes Discussion forum Yes Yes Add extra FB applications Yes No Add your own applications Yes No Messaging to all Members Yes (via updates) Yes (via PMs, max 5000) Visitor statistics Yes (Page Insights) No Video & photos – yours & Members/Fans Yes Yes Create & manage events Yes No Promotion with social ads Yes No
    11. 11. Setting up a page http://www.youtube.com/watch?v=xYLApdBi2c4
    12. 12. Before we get stuck in ... • How is sport resourced at your Uni? • Can NTU ever catch Nottingham? • Or Hallam catch Sheffield?
    13. 13. Running your page • Effective posts – Question – Provoke – Bant • Essential but boring – Broadcast – Notices
    14. 14. Competitions Credit: Cardiff University www.cardiff.ac.uk/stayconnected
    15. 15. Objectives • Convert email contacts to Facebook • Improve conversion rate from visit to like for Facebook page • To develop comms channel that allows less formal and more frequent contacts
    16. 16. Seeding
    17. 17. Results • 3rd in fans behind Oxford & Cambridge • Would be great if I can sub in or add the “total fans” growth too
    18. 18. Lessons • Response peaks quickly – make your call to action page perfect for launch! – A/B test first if you can • Ts & Cs – Make them clear, engage openly with any questions • Track behaviour on your own web site – Use campaign tracking URLs in seeding – Set up goals to track entries – Set up profile to report traffic from Facebook – Martyn – not implying the tracking lessons are from Cardiff, these will be more generic
    19. 19. Attention to detail is all
    20. 20. Applied similar technique to • Twitter – Linked to ReTweet – Canny beggars timed with graduation & Stephen Fry’s hon degree for a Tweet – Early days but looking very promising, again 3rd behind Oxford & Cambridge for followers • Flickr – “125 years photo competition” established Flickr footprint with over 1000 photos – Great source of images for other uses – Go for “license to use” in Ts & Cs – Engage any vocal complainers, turn them in to evangelists!
    21. 21. @ing people and pages
    22. 22. And the result • Your post on their wall, with your page name NOT profile name
    23. 23. Connecting with your web site
    24. 24. Advertising • http://www.bucs.org.uk/sportshub
    25. 25. Advertising
    26. 26. Advertising
    27. 27. Advertising
    28. 28. Advertising
    29. 29. Advertising
    30. 30. Advertising
    31. 31. Things you MUST do • Leave your wall open to all to comment and post • Regularly post photos • Regularly post videos • And tag people in photos and videos • Post your results • Question your fans • Provoke your fans • Provoke your rival universities • Poll your fans • Run competitions • Integrate with your web site • Regularly broadcast audio (ahem ...!)
    32. 32. Other applications
    33. 33. Other applications
    34. 34. Other applications • Events • Slideshare • Youtube
    35. 35. Community Sports Hub
    36. 36. Sports Hub - sports involved Pilot • Badminton • Table Tennis • Judo • Athletics • Volleyball • Squash & racketball Joined by • Rugby Football League • Football • Cycling? • Swimming?
    37. 37. Applications available • You have access to these Community Sports Hub applications through BUCS – come through john@nemisys.uk.com for more info • Photos • Videos • Competitions – perfect for recording times for that rowing competition! • Events • Sponsors • ipadio – additional license fee would apply • Pages • Groups
    38. 38. YouTube & video
    39. 39. Video stats Nielsen, Sept 2009 • YouTube 16.25M uniques Hitwise, year to Feb 2009 • 1. YouTube 62.9% • 2. BBC iPlayer 11.2% • 3. Google Video 2.0% • 4. MegaVideo 1.5% • 5. MSN Video 1.4% • 6. Google Video UK 1.3% • 7. Channel 4 TV 1.3% • 8. MetaCafe 1.2% • 9. Vuze 1.2% • 10. Daily Motion 1.1%
    40. 40. Where YouTube fits
    41. 41. • http://www.youtube.com/watch?v=Oe3St1GgoHQ
    42. 42. Examples – lower cost!
    43. 43. YouTube tips • Brand your profile – name etc • Choose name carefully – you can’t change it later (youtube.com/user/yourfullname) • Complete your profile • Account type – choose guru • Name and tag your channel • Choose to show your latest videos by default • When uploading, TAKE TIME TO NAME AND TAG CONTENT • Then it’s just content and promotion 
    44. 44. Partner programme • http://www.youtube.com/user/LeedsMetUni#p/p/F9F39999609CA26D/4/l-UXEdSSN6Q • http://www.youtube.com/partners
    45. 45. Tagging tips In a sporting context: • Your organisation name • Sport (Americanisms?) • Event name • Location • Year • Players/teams involved • Game highlights
    46. 46. Analytics • Number of views over time • Individual and across channel • Embeds • Age ranges • Gender • Location • Community engagements – Ratings – Comments – Favourites
    47. 47. Embeds
    48. 48. Video sources / content • Ideas for video sources? • Interviews – players & coaches • Training material • TV coverage (request permission!) • Matches • Students – media departments need assignments – Invite to championships – National training sessions • Humour – hard to do, but works well if you can!
    49. 49. YouTube free promotion • Tagging is important • Share to Facebook • Share via Twitter • Embed to your web site and blog • Embed to other sites • Link from main sites • And ask others to do the same
    50. 50. Flickr
    51. 51. Cardiff University • “125 years photo competition” established Flickr footprint with over 1000 photos • Great source of images for other uses • Go for “license to use” in Ts & Cs • Engage any vocal complainers, turn them in to evangelists! • http://www.flickr.com/groups/cardiffuni125/
    52. 52. Cardiff’s Group
    53. 53. Flickr tips • Run photo competitions • Use Pro account if you have budget • Create a Group • http://www.flickr.com/help/groups/ • Tagging – same as for video
    54. 54. Using audio - ipadio
    55. 55. Disclaimer • Nemisys developed and own ipadio • There are other audio tools available! • www.ipadio.com • www.tweetmic.com • www.audioboo.com • www.facemic.com
    56. 56. ipadio - demonstration • www.ipadio.com/live
    57. 57. Examples - ipadio in sport • English Golf Union, championships • http://www.englishgolfunion.org/news.asp?code=000100030002&recent=1&id=3728 • Interview with Dame Tanni Grey-Thompson • http://www.ipadio.com/phlog.asp?section=39&phlogId=849&phlogcastId=870 • Interview with Sean Long • http://www.ipadio.com/phlogs/Barlacommentary/2009/10/19/Interview-with-Sean-Long • Results, views and racing tips • http://www.britishhorseracing.com/BHAxtra/ • Results at the World Transplant Games • http://www.worldtransplantgames09.com/
    58. 58. Potential uses • Posting match reports and results • Interviews with your star performers • Athlete diaries • Live commentaries on high profile matches • Integrates to web sites, blogs • Updates Facebook status • Updates Facebook Pages • Tweets your followers • Handles subscribers by email
    59. 59. Strategy section
    60. 60. Content plan • What • Who for • Why • Where from • How often • Who will do • Regular activity • Special projects • Photos • Videos • Polls • Results • Interviews • Events • Messages/Status/Tweets
    61. 61. Regular activity • How do we ensure there is daily activity across your social media presence? • Photos • Videos • Polls • Results • Interviews • Events • Messages/Status/Tweets
    62. 62. Regular BUCS Wednesday • Photos – Build up – Last year’s match – Matches • Poll – Man of the match • Video – Camera crew? – Self-shot • @ opposition Uni FB page with a challenge “Remember last year, 5-3 wasn’t it?” • Post photos across several days • Post links to BUCS tables
    63. 63. Develop checklists for posting • Photos of Wednesday matches – Post best 1 or 2 to Flickr • Title and tag • Share to Facebook • Tweet – Post rest to Facebook • Title and tag the photos • Tag people where possible • Tweet • @ opposition Facebook page with link
    64. 64. Example – University Event Marketing Owned web pages • Facebook page • Events app • Main University site (news, events) • Student pages, intranet • Staff pages, intranet • Sports dept pages, intranet • Log in pages • Splash/promotional pages • YouTube channel • Flickr Group Other web pages & services • NGB site(s) & listings • Local clubs / partnerships • Blogs • Forums • Cultivate friendly webmasters • Twitter People • Club Members & friends – tap for contact • Sports students / courses • Sports Alumni programme (21 Club) • Let’s discuss your events Email • University email to students (solus or newsletters) • Local clubs • Local media (TV, press, student radio) • Local clubs newsletters • Alumni association • Facilities databases – people made bookings Media • Student newspapers (print & web) • Local papers • Trade press • TV & radio • Ipadio interviews • (Name of event sponsors) Collateral • Posters • Leaflets • Notes on pay slips • Email signatures • Kit – hoodies, polos Other ideas • Online surveys – manufacture for data capture • 1 minute promo video on YouTube
    65. 65. Issues management
    66. 66. Negative comments • Do everything in your control to leave negative comments online – Engage with the negative – they might be right! – Develop a thick skin – The FA approach – distance • The perfect place to be is that your community responds on your behalf • Of course, try not to score any own goals!
    67. 67. Ts & Cs • If you commit to a network, know their Ts & Cs
    68. 68. Child protection – Sport England • Child Protection in Sport Unit • NSPCC / Sport England initiative • Provides guidance and publications • www.thecpsu.org.uk • Standards for Safeguarding and Protecting Children in Sport
    69. 69. Child Protection - CEOP • http://apps.facebook.com/clickceop/
    70. 70. Analytics
    71. 71. Twitter search
    72. 72. Facebook insights
    73. 73. YouTube views
    74. 74. Flickr stats
    75. 75. Tracking people on your site
    76. 76. Google Analytics In Google Analytics • Add new profile • Apply filter • Custom filter – Include – Filter field = Referral – Filter pattern = facebook.com • Produces a profile for purely Facebook visitors • Video
    77. 77. Pulling it all together • Use Excel • Dedicate time at start of each month • Adapt our master spreadsheet to suit your: – Objectives – Site – Promotional techniques Email john@nemisys.uk.com for a copy, and book on an analytics workshop at www.nemisys.uk.com/workshops
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