Loading…

Flash Player 9 (or above) is needed to view presentations.
We have detected that you do not have it on your computer. To install it, go here.

Like this presentation? Why not share!

Like this? Share it with your network

Share

University of sheffield social media and sports workshop 9 august 2010

  • 1,676 views
Uploaded on

Slideset used to support a social media workshop for University Sports Departments. Joint presentation with Sue Anstiss of Promote PR - search for sueanstiss for Sue's slide set too

Slideset used to support a social media workshop for University Sports Departments. Joint presentation with Sue Anstiss of Promote PR - search for sueanstiss for Sue's slide set too

More in: Business
  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Be the first to comment
    Be the first to like this
No Downloads

Views

Total Views
1,676
On Slideshare
1,624
From Embeds
52
Number of Embeds
1

Actions

Shares
Downloads
38
Comments
0
Likes
0

Embeds 52

http://www.nemisys.uk.com 52

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
    No notes for slide
  • Personal, not organisationalDo you want to mix your business and social lives?Many people do!Can link status updates to Twitter, YouTube viewings etc
  • Credit: Cardiff Universitywww.cardiff.ac.uk/stayconnected
  • Credit: Cardiff Universitywww.cardiff.ac.uk/stayconnected
  • Credit: Cardiff Universitywww.cardiff.ac.uk/stayconnected
  • Credit: Cardiff Universitywww.cardiff.ac.uk/stayconnected
  • Credit: Cardiff Universitywww.cardiff.ac.uk/stayconnected
  • From boagworld.com – worth a read
  • Link won’t work – local copy only, part of their Ts & Cs.http://www.commoncraft.com/twitter-search for their online version.

Transcript

  • 1. About Nemisys John Duffy Marketing Director, Nemisys john@nemisys.uk.com 01189 122226
  • 2. Links • About Nemisys • Facebook • YouTube • Flickr • ipadio • Content plan • Issue management • Analytics
  • 3. Nemisys in Sport
  • 4. Our first sporting project in 2000
  • 5. http://www.youtube.com/watch?v=LN-i8CBenVI
  • 6. Facebook
  • 7. Facebook – overview • 500 million users worldwide • Unique users (UK) – 25 million • Share of time on social media sites – 75.4% • Time spent per user per month – 6 hours • Visits per user per month – 18
  • 8. How Facebook compares
  • 9. Why a Page not a Group? Feature Facebook Pages Facebook Groups “Friendly” URLs Yes No Hosting a discussion Yes Yes Discussion wall Yes Yes Discussion forum Yes Yes Add extra FB applications Yes No Add your own applications Yes No Messaging to all Members Yes (via updates) Yes (via PMs, max 5000) Visitor statistics Yes (Page Insights) No Video & photos – yours & Yes Yes Members/Fans Create & manage events Yes No Promotion with social ads Yes No
  • 10. Why a Page not a Group? Feature (Feb 2010) Facebook Pages Facebook Groups “Friendly” URLs Yes No Hosting a discussion Yes Yes Discussion wall Yes Yes Discussion forum Yes Yes Add extra FB applications Yes No Add your own applications Yes No Messaging to all Members Yes (via updates) Yes (via PMs, max 5000) Visitor statistics Yes (Page Insights) No Video & photos – yours & Yes Yes Members/Fans Create & manage events Yes No Promotion with social ads Yes No
  • 11. Setting up a page http://www.youtube.com/watch?v=xYLApdBi2c4
  • 12. Before we get stuck in ... • How is sport resourced at your Uni? • Can NTU ever catch Nottingham? • Or Hallam catch Sheffield?
  • 13. Running your page • Effective posts – Question – Provoke – Bant • Essential but boring – Broadcast – Notices
  • 14. Competitions Credit: Cardiff University www.cardiff.ac.uk/stayconnected
  • 15. Objectives • Convert email contacts to Facebook • Improve conversion rate from visit to like for Facebook page • To develop comms channel that allows less formal and more frequent contacts
  • 16. Seeding
  • 17. Results • 3rd in fans behind Oxford & Cambridge • Would be great if I can sub in or add the “total fans” growth too
  • 18. Lessons • Response peaks quickly – make your call to action page perfect for launch! – A/B test first if you can • Ts & Cs – Make them clear, engage openly with any questions • Track behaviour on your own web site – Use campaign tracking URLs in seeding – Set up goals to track entries – Set up profile to report traffic from Facebook – Martyn – not implying the tracking lessons are from Cardiff, these will be more generic
  • 19. Attention to detail is all
  • 20. Applied similar technique to • Twitter – Linked to ReTweet – Canny beggars timed with graduation & Stephen Fry’s hon degree for a Tweet – Early days but looking very promising, again 3rd behind Oxford & Cambridge for followers • Flickr – “125 years photo competition” established Flickr footprint with over 1000 photos – Great source of images for other uses – Go for “license to use” in Ts & Cs – Engage any vocal complainers, turn them in to evangelists!
  • 21. @ing people and pages
  • 22. And the result • Your post on their wall, with your page name NOT profile name
  • 23. Connecting with your web site
  • 24. Advertising • http://www.bucs.org.uk/sportshub
  • 25. Advertising
  • 26. Advertising
  • 27. Advertising
  • 28. Advertising
  • 29. Advertising
  • 30. Advertising
  • 31. Things you MUST do • Leave your wall open to all to comment and post • Regularly post photos • Regularly post videos • And tag people in photos and videos • Post your results • Question your fans • Provoke your fans • Provoke your rival universities • Poll your fans • Run competitions • Integrate with your web site • Regularly broadcast audio (ahem ...!)
  • 32. Other applications
  • 33. Other applications
  • 34. Other applications • Events • Slideshare • Youtube
  • 35. Community Sports Hub
  • 36. Sports Hub - sports involved Pilot • Badminton • Table Tennis • Judo • Athletics • Volleyball • Squash & racketball Joined by • Rugby Football League • Football • Cycling? • Swimming?
  • 37. Applications available • You have access to these Community Sports Hub applications through BUCS – come through john@nemisys.uk.com for more info • Photos • Videos • Competitions – perfect for recording times for that rowing competition! • Events • Sponsors • ipadio – additional license fee would apply • Pages • Groups
  • 38. YouTube & video
  • 39. Video stats Nielsen, Sept 2009 • YouTube 16.25M uniques Hitwise, year to Feb 2009 • 1. YouTube 62.9% • 2. BBC iPlayer 11.2% • 3. Google Video 2.0% • 4. MegaVideo 1.5% • 5. MSN Video 1.4% • 6. Google Video UK 1.3% • 7. Channel 4 TV 1.3% • 8. MetaCafe 1.2% • 9. Vuze 1.2% • 10. Daily Motion 1.1%
  • 40. Where YouTube fits
  • 41. • http://www.youtube.com/watch?v=Oe3St1GgoHQ
  • 42. Examples – lower cost!
  • 43. YouTube tips • Brand your profile – name etc • Choose name carefully – you can’t change it later (youtube.com/user/yourfullname) • Complete your profile • Account type – choose guru • Name and tag your channel • Choose to show your latest videos by default • When uploading, TAKE TIME TO NAME AND TAG CONTENT • Then it’s just content and promotion 
  • 44. Partner programme • http://www.youtube.com/user/LeedsMetUni#p/p/F9F39999609CA26D/4/l-UXEdSSN6Q • http://www.youtube.com/partners
  • 45. Tagging tips In a sporting context: • Your organisation name • Sport (Americanisms?) • Event name • Location • Year • Players/teams involved • Game highlights
  • 46. Analytics • Number of views over time • Individual and across channel • Embeds • Age ranges • Gender • Location • Community engagements – Ratings – Comments – Favourites
  • 47. Embeds
  • 48. Video sources / content • Ideas for video sources? • Interviews – players & coaches • Training material • TV coverage (request permission!) • Matches • Students – media departments need assignments – Invite to championships – National training sessions • Humour – hard to do, but works well if you can!
  • 49. YouTube free promotion • Tagging is important • Share to Facebook • Share via Twitter • Embed to your web site and blog • Embed to other sites • Link from main sites • And ask others to do the same
  • 50. Flickr
  • 51. Cardiff University • “125 years photo competition” established Flickr footprint with over 1000 photos • Great source of images for other uses • Go for “license to use” in Ts & Cs • Engage any vocal complainers, turn them in to evangelists! • http://www.flickr.com/groups/cardiffuni125/
  • 52. Cardiff’s Group
  • 53. Flickr tips • Run photo competitions • Use Pro account if you have budget • Create a Group • http://www.flickr.com/help/groups/ • Tagging – same as for video
  • 54. Using audio - ipadio
  • 55. Disclaimer • Nemisys developed and own ipadio • There are other audio tools available! • www.ipadio.com • www.tweetmic.com • www.audioboo.com • www.facemic.com
  • 56. ipadio - demonstration • www.ipadio.com/live
  • 57. Examples - ipadio in sport • English Golf Union, championships • http://www.englishgolfunion.org/news.asp?code=000100030002&recent=1&id=3728 • Interview with Dame Tanni Grey-Thompson • http://www.ipadio.com/phlog.asp?section=39&phlogId=849&phlogcastId=870 • Interview with Sean Long • http://www.ipadio.com/phlogs/Barlacommentary/2009/10/19/Interview-with-Sean-Long • Results, views and racing tips • http://www.britishhorseracing.com/BHAxtra/ • Results at the World Transplant Games • http://www.worldtransplantgames09.com/
  • 58. Potential uses • Posting match reports and results • Interviews with your star performers • Athlete diaries • Live commentaries on high profile matches • Integrates to web sites, blogs • Updates Facebook status • Updates Facebook Pages • Tweets your followers • Handles subscribers by email
  • 59. Strategy section
  • 60. Content plan • What • Photos • Who for • Videos • Why • Polls • Where from • Results • How often • Interviews • Who will do • Events • Messages/Status/Tweets • Regular activity • Special projects
  • 61. Regular activity • How do we ensure there is daily activity across your social media presence? • Photos • Videos • Polls • Results • Interviews • Events • Messages/Status/Tweets
  • 62. Regular BUCS Wednesday • Photos • Post photos across – Build up several days – Last year’s match • Post links to BUCS tables – Matches • Poll – Man of the match • Video – Camera crew? – Self-shot • @ opposition Uni FB page with a challenge “Remember last year, 5-3 wasn’t it?”
  • 63. Develop checklists for posting • Photos of Wednesday matches – Post best 1 or 2 to Flickr • Title and tag • Share to Facebook • Tweet – Post rest to Facebook • Title and tag the photos • Tag people where possible • Tweet • @ opposition Facebook page with link
  • 64. Example – University Event Marketing Owned web pages Email • Facebook page • University email to students (solus or • Events app newsletters) • Main University site (news, events) • Local clubs • Student pages, intranet • Local media (TV, press, student radio) • Staff pages, intranet • Local clubs newsletters • Sports dept pages, intranet • Alumni association • Log in pages • Facilities databases – people made bookings • Splash/promotional pages Media • YouTube channel • Student newspapers (print & web) • Flickr Group • Local papers Other web pages & services • Trade press • NGB site(s) & listings • TV & radio • Local clubs / partnerships • Ipadio interviews • Blogs • (Name of event sponsors) • Forums Collateral • Cultivate friendly webmasters • Posters • Twitter • Leaflets People • Notes on pay slips • Club Members & friends – tap for contact • Email signatures • Sports students / courses • Kit – hoodies, polos • Sports Alumni programme (21 Club) Other ideas • Online surveys – manufacture for data capture • Let’s discuss your events • 1 minute promo video on YouTube
  • 65. Issues management
  • 66. Negative comments • Do everything in your control to leave negative comments online – Engage with the negative – they might be right! – Develop a thick skin – The FA approach – distance • The perfect place to be is that your community responds on your behalf • Of course, try not to score any own goals!
  • 67. Ts & Cs • If you commit to a network, know their Ts & Cs
  • 68. Child protection – Sport England • Child Protection in Sport Unit • NSPCC / Sport England initiative • Provides guidance and publications • www.thecpsu.org.uk • Standards for Safeguarding and Protecting Children in Sport
  • 69. Child Protection - CEOP • http://apps.facebook.com/clickceop/
  • 70. Analytics
  • 71. Twitter search
  • 72. Facebook insights
  • 73. YouTube views
  • 74. Flickr stats
  • 75. Tracking people on your site
  • 76. Google Analytics In Google Analytics • Add new profile • Apply filter • Custom filter – Include – Filter field = Referral – Filter pattern = facebook.com • Produces a profile for purely Facebook visitors • Video
  • 77. Pulling it all together • Use Excel • Dedicate time at start of each month • Adapt our master spreadsheet to suit your: – Objectives – Site – Promotional techniques Email john@nemisys.uk.com for a copy, and book on an analytics workshop at www.nemisys.uk.com/workshops