Some of Nemisys's sports contacts and projects

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An overview of our sporting contacts and clients, plus a little more in

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  • A bit about John: “Traditional” marketing since 1989 With the addition of online marketing since 1997 Both hands on and marketing management/strategic roles, progress from Marketing Assistant to PLC Marketing DirectorSpecialises in: Working out how to deliver your objectives (business, communications, revenue, support) when people visit your web site (interpreting briefs, functional specifications, analytics) Associated campaigns to attract those visitors (email, social networks, advertising, seo, sem, online pr)Most often heard saying: Why? What do you really mean? Let’s work out how to do that online
  • All CSPs via Sportivate measurement process To add: some NGB ipadio clients
  • Some public-consumption slide decks available at http://www.slideshare.net/johnrduffy
  • 50 sports, 4,000 teams, 100,000+ individual competitors Launches September 2011
  • Visual is Get Active London, but appears in many places & guises Clubs, venues, events, opportunities to watch and participation campaigns 1 platform, used by many NGBs & CSPs Includes Active Places data
  • EGU used to know 1900 clubs ... ... now they are getting to know 750,000 golfers Deeply technical – ties together 20 different handicap systems Deeply political – those 20 different handicap systems are competitive Nemisys seen as the “honest brokers” with technical capacity
  • Some of Nemisys's sports contacts and projects

    1. 1. Overview – Nemisys & sport<br />John Duffy<br />john@nemisys.uk.com<br />@johnrduffy<br />www.nemisys.uk.com/blogs/nemisys<br />www.slideshare.net/johnrduffy<br />
    2. 2. Nemisys in sport<br />
    3. 3. Services<br />Full service digital, from strategy through creative to implementation & marketing<br />Knowledge transfer – workshops, training & mentoring<br />Technical capability from bespoke membership systems through mobile & apps to web sites<br />Plus<br />Visual identity<br />Print & collateral<br />Knowledge of sport, from participation campaigns through sports administration and youth engagement to the complexities of sports funding<br />
    4. 4. Fixtures & results<br />
    5. 5. Get Active portal<br />
    6. 6. Central Database of Handicaps<br />
    7. 7. Ipadio<br />British Horseracinghttp://www.britishhorseracing.com/ & http://www.britishhorseracing.com/BHAxtra/<br />England athletics: http://www.englandathletics.org/homepage.asp?  <br />Lewis Moody & Guinness: http://www.ipadio.com/phlogs/LewisMoody/  & http://www.facebook.com/Guinnessgb#!/Guinnessgb?v=wall<br />Vancouver Winter Olympics: http://www.ipadio.com/phlogs/Olympic-Outsider/<br />World Transplant Games: http://blog.ipadio.com/08/world-transplant-games-comes-to-ipadio/<br />Phone out, speakers on & try it: www.ipadio.com/live<br />

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