Ipadio presentation for thupr
Upcoming SlideShare
Loading in...5
×
 

Ipadio presentation for thupr

on

  • 779 views

Dr Mark K Smith's slide set presented to thupr's Content Creation event during Social Media Week

Dr Mark K Smith's slide set presented to thupr's Content Creation event during Social Media Week

Statistics

Views

Total Views
779
Views on SlideShare
778
Embed Views
1

Actions

Likes
0
Downloads
1
Comments
0

1 Embed 1

http://www.linkedin.com 1

Accessibility

Categories

Upload Details

Uploaded via as Microsoft PowerPoint

Usage Rights

© All Rights Reserved

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Processing…
Post Comment
Edit your comment
  • Video of Mark in 1997 to illustrate that there is nothing new under the sun
  • Link to a play a 3 minute audio from Haitian Erathquake series
  • Traffic volumes across ipadio servers
  • Traffic volumes across ipadio servers
  • Traffic volumes across ipadio servers
  • Traffic volumes across ipadio servers
  • Benefits of virality of the message

Ipadio presentation for thupr Ipadio presentation for thupr Presentation Transcript

  • The Good, the Bad and the Ugly of Social Media or….. The 72 hour window of compassion Dr Mark K. Smith, CEO ipadio Feb 2011 (April 2010)
  • Who the hell is he ( www.ipadio.com /ugly )?
    • Flicker: 2004 >4,000,000,000 images
    • YouTube: 2005 20 hours of video a minute
    • Facebook: 2005 350,000,000 active users
    • Twitter: 2006 100,000,000 active users
    • Google: 2009 Real time search
    • ipadio: 2010 2,000,000 sessions
    • ipadio is: a means of live streaming telephony from any telephone anywhere in the World
    The rise and rise of social media (04/10!):
    • Campaigning organisation
    • Development work
    • Emergency response
    Case study - Oxfam:
  •  
  •  
  • Some statistics:
    • 15 broadcasts
    • 3-7 minutes long
    • Satellite phone, mobile, skype
    • 180,000 + requests for the player
    • Viral
  •  
  • What did they do that was so special:
    • Reacted fast
    • Responded in real time
    • Cross posted to social media (Facebook, Twitter)
    • Embedded broadcasts
    • Press release – Reuters, The Times, Guardian, Toronto Sun, Indian Times etc etc
  • Some facts #1: Source: ipadio overall traffic volumes (daily sessions)
  • Some facts #2: Source: Oxfam player requests (embeds etc)
  • Some facts #3: Source: Google insights (term Oxfam)
  • Some facts #4: Source: Alexa 1.7m links to 29 th Jan 2010
  • Twitter – part of the game?
  • The good:
    • Real-time wins
    • 72 hours window of compassion?
    • Work with community
    • Simple steps = major rewards
    • Quantifiable only if you measure
    • Fast
  • Real time wins Second conclusion:
  • Lessons learned in Social Media:
    • Don’t ignore it – the conversation has already begun
    • Be open – all that is digital will be online......
    • Monitor – keep an eye and an ear out
    • React – behave as you would want others to behave to you
    • Be fast – it’s easier to stop an avalanche if you catch the snowball
  • The Good, the Bad and the Ugly of Social Media or….. The 72 hour window of compassion Dr Mark K. Smith, CEO ipadio Feb 2011 (April 2010)