Personal Brand Management using Social Media

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Manage BRAND YOU using some simple tips.

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  • Definitions – brand, personal brand, personal brand managementTips – how to use the major toolsSummary and recommendationsQ & A session
  • (Based on http://www.businessdictionary.com/definition/brand.html)Brand is a name or symbol that identifies a product or company.The legal name for a brand is a trademark.Definition/usage might come the original usage of brands used for cattle branding.
  • Name: it’s your name, who you are; why do you think people change their name?Identity: the information about you, your personal information that defines youTrademark: your personal brand is who you are; your trademark skill, actions; what makes you distinctive; if you were a product what characteristics could be used to copyright “you”Impression: your personal brand is composed of what influence you have made on others, or are going to make
  • By Dan Schawbel the author of Me 2.0: Build a Powerful Brand to Achieve Career Success, http://www.inc.com/marla-tabaka/what-is-your-personal-brand.htmlDiscover: put down on paper/text document your unique characteristics, your goals, history, career highlights; From The Brand Called You (Tom Peters, Fast Company, 1997) http://www.fastcompany.com/magazine/10/brandyou.html?page=0%2C1 “You're every bit as much a brand as Nike, Coke, Pepsi, or the Body Shop. To start thinking like your own favorite brand manager, ask yourself the same question the brand managers at Nike, Coke, Pepsi, or the Body Shop ask themselves: What is it that my product or service does that makes it different? Give yourself the traditional 15-words-or-less contest challenge. Take the time to write down your answer. And then take the time to read it. Several times.”Your self-impression = How people perceive youCreate: use online tools to build out Brand You; social networking sites, this is what we’ll be talking about in our tipsCommunicate: share your profile with others, by building out your network (online and physically)Maintain: “As you grow, mature, and accelerate in your career, everything you've created has to be updated and accurately represent the current ‘brand you.’ Also, you need to monitor your brand online to ensure all conversations about you are positive and factual. You can do this by using a combination of tools, including a Google Alert for your name.”
  • What is it? Business-based social network100 million professionals
  • What is it? Used to be college-based networking site; now for friends and family, even some businesses600 million usersDiscover: create a list of people that you really want to share with, so that you can be more open (however, you don’t want to be college party pictures open)Create: add a little career, schooling, hobbies, smaller trusted networkCommunicate: share interesting events, pictures; significant Maintain: keep information relevant, if you graduate update, if you have a kid update; but only share what you are comfortable with, and won’t embaress you; also keep
  • What is it? 140 character status updates; because it used to be SMS text based (160 char limitation, 140 allows for a message and addressing)Sharing little status updates; a lot of celebrities and tech people and normal people on it200 million people
  • Based on 6 Twitter tips for small business beginnershttp://thenextweb.com/socialmedia/2010/11/22/6-twitter-tips-for-small-business-beginners/A good tool for managing your twitter account(s) is TweetDeck.
  • What? Writing long messages to inform, almost like a diary or like a news article; with people able to add comments
  • What it is? Sharing information of all types; business, work; not the best communication mechanism overall for sensitive topics that people should speak to in personDiscover: who do you want to rememberCreate: no addresses like “wildanimal@gmail.com”Communicate: ping those important contacts from time to time; email courteously, remembering that emails can’t adequately portray emotionMaintain: if you can’t handle something now, don’t! develop a process to get to 0, learn how to delegate to other people or how to reply quickly and folder, turn into todos if needed
  • (Based on http://lifehacker.com/#!156948/getting-to-done-communication-+-a-guide-to-email-triage.)
  • Good brand bad brandBad looks like…Good looks like…Not advocating that you use the tools (hypnotize?)But if you do, teach some tipsAt the same time, learn when to use tools.Howto: use LinkedIn, Facebook, Twitter, Blogs, Forums, email, skypeRight and wrong waysOverall: be positive, but realistic and trueLinkedIn: network with as many people as possible, semi regular posts, keep it accurate but promotionalReccomendations seem non-authentic to meFacebook: true friends, family, and good co-workers; mostly personal, but clean; set strict privacy controls; share innovative articlesTwitter: share good info, clean, personal; unless tweeting on behalf of the companyBlogs: semi regular, brief about you, link to the other accounts, speak on a topic of which are an authority, but don’t give away company secretsForums: just behave yourselfEmail: etiquette, don’t create a silly, harmful, or misunderstood address.Skype/VOIP: etiquetteInternal parallelsGood resourcesSummaryRecommendationsAt least do LinkedInNow you have a college degreeHave a goodQuestions
  • Personal Brand Management using Social Media

    1. 1. Personal Brand Management<br />Using Social Media<br />
    2. 2. definitions<br />tips<br />agenda<br />recommendations<br />q & a<br />?<br />
    3. 3. what is a brand?<br />iPad<br />Kimberly-Clark<br />
    4. 4. name or symbol<br />trademark<br />..a brand is<br />identity<br />company or product<br />iPad<br />Kimberly-Clark<br />(based on http://www.businessdictionary.com/definition/brand.html)<br />
    5. 5. name<br />trademark<br />personal brand<br />identity<br />impression<br />
    6. 6. discover<br />create<br />personal brandmanagement process<br />maintain<br />communicate<br />(based on http://www.inc.com/marla-tabaka/what-is-your-personal-brand.html)<br />
    7. 7. tips for maintainingyour brand<br />
    8. 8. How to use <br /><ul><li>Description:
    9. 9. Network of colleagues and friends
    10. 10. Online resume
    11. 11. Tips
    12. 12. Write down your past career, and your wins
    13. 13. Create an account and add your career history, photo, trusted network
    14. 14. Enable the public profile, and share it on business card, emails
    15. 15. Continue to build a network, post milestones, post articles</li></li></ul><li>Reputation = Perception<br />Personal brand management relies on Reputation.<br />A Good Reputation:<br /><ul><li>Doing good things and
    16. 16. Having the right people knowing about it</li></li></ul><li>How to use <br /><ul><li>Description:
    17. 17. Networking of friends and family
    18. 18. Sharing activities, events, pictures, and video
    19. 19. Tips:
    20. 20. List out your networkand interesting information.
    21. 21. Create you profileadding the collection information
    22. 22. Share your profile with friends
    23. 23. Maintaina relevant network, share wisely, mind the privacy settings</li></li></ul><li>Be Authentic<br />It might be easy to lie about yourself online, but don’t!<br />(picture from http://icanhascheezburger.com/2011/03/28/funny-pictures-fat-cat-facebook/ )<br />
    24. 24. How to use <br /><ul><li>Description:
    25. 25. Sharing 140 character messages [tweets]
    26. 26. Post news, links, events, pictures, and video
    27. 27. Tips:
    28. 28. List out topics of interest, search the site
    29. 29. Create your profile and start “following” interesting people and lists
    30. 30. Post interesting updates, and add your account to LinkedIn, Facebook, business card
    31. 31. Trim followersand keep your profile picture relevant</li></li></ul><li>Tweeting for a Small Business<br />Setup a good profile (name and description)<br />Follow people relevant to your business<br />Get followers by sharing useful news, events, and promotions<br />Get retweeted<br />Make great connections<br />Create customer evangelists<br />(based on http://thenextweb.com/socialmedia/2010/11/22/6-twitter-tips-for-small-business-beginners/ )<br />
    32. 32. How to use Blogs<br /><ul><li>Description:
    33. 33. Essay, editorials, and how-to articles
    34. 34. Commenting by readers
    35. 35. Tips:
    36. 36. Use a search engine to find blogs in your area of expertise, and list out what you can write about
    37. 37. When creating articles, be authentic, relevant, interesting, helpful, and regular
    38. 38. Let your social network know (via Facebook, Twitter, meetings, email)
    39. 39. Refine posts, appreciate good criticism</li></li></ul><li>Popular blog sites<br />Wordpress: http://wordpress.com<br />Blogger: http://blogger.com<br />LiveJournal: http://livejournal.com<br />TypePad: http://typepad.com<br />
    40. 40. How to use Email<br /><ul><li>Description:
    41. 41. Sharing information, business and personal
    42. 42. Tips:
    43. 43. Build several contact lists
    44. 44. Create a professional email address and craft professional sound emails
    45. 45. Share your address on business cards, on LinkedIn, and at social gatherings
    46. 46. Keep the your contact lists current, and develop a triage processto keep your inbox clean and current</li></li></ul><li>Email Triage Tips<br />Process:<br />Respond when you first read it<br />Respond quickly when you know something will take awhile<br />Apologize for late responses<br />Look for stuff you missed on a weekly basis<br />More tips<br />Go light on rules<br />Separate accounts for newsletters versus people<br />Assign a moderator for distribution lists<br />Check email 3 – 4 times a day<br />When in doubt - DELETE<br />(Based on http://lifehacker.com/#!156948/getting-to-done-communication-+-a-guide-to-email-triage.)<br />
    47. 47. Summary<br /><ul><li>LinkedIn = business
    48. 48. Facebook = personal
    49. 49. Twitter = business or personal
    50. 50. Blogs = business or personal
    51. 51. Email = treat it like business
    52. 52. Other = authentic but clean
    53. 53. Keep your mom or a potential employer in mind</li></li></ul><li>Recommendations<br /><ul><li>At least use LinkedIn
    54. 54. Tell the truth and be authentic
    55. 55. But share wisely
    56. 56. Develop a network and contact lists
    57. 57. Don’t write a blog if you won’t update it
    58. 58. Reputation is everything, so develop and keep a great one
    59. 59. Do some unique work to set yourself apart from others</li></li></ul><li>Questions?<br />

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