Definitions – brand, personal brand, personal brand managementTips – how to use the major toolsSummary and recommendationsQ & A session
(Based on http://www.businessdictionary.com/definition/brand.html)Brand is a name or symbol that identifies a product or company.The legal name for a brand is a trademark.Definition/usage might come the original usage of brands used for cattle branding.
Name: it’s your name, who you are; why do you think people change their name?Identity: the information about you, your personal information that defines youTrademark: your personal brand is who you are; your trademark skill, actions; what makes you distinctive; if you were a product what characteristics could be used to copyright “you”Impression: your personal brand is composed of what influence you have made on others, or are going to make
By Dan Schawbel the author of Me 2.0: Build a Powerful Brand to Achieve Career Success, http://www.inc.com/marla-tabaka/what-is-your-personal-brand.htmlDiscover: put down on paper/text document your unique characteristics, your goals, history, career highlights; From The Brand Called You (Tom Peters, Fast Company, 1997) http://www.fastcompany.com/magazine/10/brandyou.html?page=0%2C1 “You're every bit as much a brand as Nike, Coke, Pepsi, or the Body Shop. To start thinking like your own favorite brand manager, ask yourself the same question the brand managers at Nike, Coke, Pepsi, or the Body Shop ask themselves: What is it that my product or service does that makes it different? Give yourself the traditional 15-words-or-less contest challenge. Take the time to write down your answer. And then take the time to read it. Several times.”Your self-impression = How people perceive youCreate: use online tools to build out Brand You; social networking sites, this is what we’ll be talking about in our tipsCommunicate: share your profile with others, by building out your network (online and physically)Maintain: “As you grow, mature, and accelerate in your career, everything you've created has to be updated and accurately represent the current ‘brand you.’ Also, you need to monitor your brand online to ensure all conversations about you are positive and factual. You can do this by using a combination of tools, including a Google Alert for your name.”
What is it? Business-based social network100 million professionals
What is it? Used to be college-based networking site; now for friends and family, even some businesses600 million usersDiscover: create a list of people that you really want to share with, so that you can be more open (however, you don’t want to be college party pictures open)Create: add a little career, schooling, hobbies, smaller trusted networkCommunicate: share interesting events, pictures; significant Maintain: keep information relevant, if you graduate update, if you have a kid update; but only share what you are comfortable with, and won’t embaress you; also keep
What is it? 140 character status updates; because it used to be SMS text based (160 char limitation, 140 allows for a message and addressing)Sharing little status updates; a lot of celebrities and tech people and normal people on it200 million people
Based on 6 Twitter tips for small business beginnershttp://thenextweb.com/socialmedia/2010/11/22/6-twitter-tips-for-small-business-beginners/A good tool for managing your twitter account(s) is TweetDeck.
What? Writing long messages to inform, almost like a diary or like a news article; with people able to add comments
What it is? Sharing information of all types; business, work; not the best communication mechanism overall for sensitive topics that people should speak to in personDiscover: who do you want to rememberCreate: no addresses like “firstname.lastname@example.org”Communicate: ping those important contacts from time to time; email courteously, remembering that emails can’t adequately portray emotionMaintain: if you can’t handle something now, don’t! develop a process to get to 0, learn how to delegate to other people or how to reply quickly and folder, turn into todos if needed
(Based on http://lifehacker.com/#!156948/getting-to-done-communication-+-a-guide-to-email-triage.)
Good brand bad brandBad looks like…Good looks like…Not advocating that you use the tools (hypnotize?)But if you do, teach some tipsAt the same time, learn when to use tools.Howto: use LinkedIn, Facebook, Twitter, Blogs, Forums, email, skypeRight and wrong waysOverall: be positive, but realistic and trueLinkedIn: network with as many people as possible, semi regular posts, keep it accurate but promotionalReccomendations seem non-authentic to meFacebook: true friends, family, and good co-workers; mostly personal, but clean; set strict privacy controls; share innovative articlesTwitter: share good info, clean, personal; unless tweeting on behalf of the companyBlogs: semi regular, brief about you, link to the other accounts, speak on a topic of which are an authority, but don’t give away company secretsForums: just behave yourselfEmail: etiquette, don’t create a silly, harmful, or misunderstood address.Skype/VOIP: etiquetteInternal parallelsGood resourcesSummaryRecommendationsAt least do LinkedInNow you have a college degreeHave a goodQuestions
Personal Brand Management Using Social Media
definitions tips agenda recommendations q & a ?
Create your profile and start “following” interesting people and lists
Post interesting updates, and add your account to LinkedIn, Facebook, business card
Trim followersand keep your profile picture relevant
Tweeting for a Small Business Setup a good profile (name and description) Follow people relevant to your business Get followers by sharing useful news, events, and promotions Get retweeted Make great connections Create customer evangelists (based on http://thenextweb.com/socialmedia/2010/11/22/6-twitter-tips-for-small-business-beginners/ )
Create a professional email address and craft professional sound emails
Share your address on business cards, on LinkedIn, and at social gatherings
Keep the your contact lists current, and develop a triage processto keep your inbox clean and current
Email Triage Tips Process: Respond when you first read it Respond quickly when you know something will take awhile Apologize for late responses Look for stuff you missed on a weekly basis More tips Go light on rules Separate accounts for newsletters versus people Assign a moderator for distribution lists Check email 3 – 4 times a day When in doubt - DELETE (Based on http://lifehacker.com/#!156948/getting-to-done-communication-+-a-guide-to-email-triage.)