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Economic crisis - Punjabis - 2008
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Economic crisis - Punjabis - 2008

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  • 1. How the financial crisis from 2008 has hit manyindustries hard, in fact crippling some andforcing others to retrench or downsize?How a financial crisis might completely changethe thinking of global strategists in individualcompanies and in foreign governments?
  • 2. Rethink what they previously assumed to be long-view growth patterns in terms of international strategy and global network structure AIM: - Develop an Argument!!!
  • 3. Name: - Pyara Singh, 01 Wife, 02 Kids, 02 Acre land – Giljian, Jalandhar, PunjabProfession: - Cook at Pizezeria, Hamburg, Germany 14 Years, 6 Euros an Hour (nearly Rs. 400/-) 1,200 Euros/month, 500 Euros/month In Germany In India
  • 4. Giljian, Jalandhar, Punjab300 Homes, Each home one abroadGood houses, Best carsUS, Canada, UK, Germany, Italy, France & BelgiumNakodar – All bank branches in single street.
  • 5. In 2008, nearly 8 Million Indians work abroad– Top recipient of migrant remittances (WB).-Spending pattern - Consumer goods - Land/Property - Building houses (IMF)
  • 6. Out of 1/3 of 25 Million Indians abroad – 8 million are Punjabis Reasons – Fertile land, Bigger families,Divided lands, Smaller plots, lack of Industry Outbreak of Sikh militancy (1980s)
  • 7. During militancy – Shiploads of Punjabis moved to unknown countries. Punjabis – Join Army or Abroad Punjabis – Hard workers, Adaptable. Settled in 67 Countries. Farm hands Attendants Cabbies Run Stores
  • 8. “NO STATUS” 6-8 SHARE A SMALL APARTMENT EAT BREAD & TEA SAVE THE MAXIMUM AND SEND HOMEPUNJAB RECEIVES 150-160 M$ EVERY YEAR
  • 9. Because of Economic melt down@ Job losses@ Dwindling business@ Less money, Empty markets@ Banks stagnated, Flights cancelled@ No business transaction@ NRI visits cancelled, Traffics reduced@ all reduced to 30% of actual
  • 10. ARGUMENT NRI – Punjabis Banks – Punjab Business/money transactionsContingent approach of strategies Awareness Flexibility in the long-run

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