Listing Presentation anywhere in CT
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Listing Presentation anywhere in CT

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John Perriello Realtor in CT ...

John Perriello Realtor in CT

I ALWAYS INCLUDE A HOME WARRANTY WITH EVER LISTING!

What a great sence of peace when you leave your home, to know that no one will be calling you if something is to go wrong with any mechanical feature after you sold.

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  • If you have PowerPoint Software you may customize these slides to fit both your needs and the needs of your clients. Note to Sales Associate: (The italicized font in the notes section is the dialogue that accompanies the Listing Presentation Slides) Thank you for allowing me to present the results of the research I did in gathering information on your property. I think you will agree that price is not going to matter if you don’t feel that my company and I are going to provide the service and results you seek. I’d like to take a few minutes to show you why you should let CENTURY 21 help you get your house sold.

Listing Presentation anywhere in CT Listing Presentation anywhere in CT Presentation Transcript

  • A Real Estate Services Marketing Proposal Presented by: Agent Name CENTURY 21 [ Insert dba ] Contact Info / Address Prepared for: Seller(s) Name Address Property to be marketed: Insert Address Here Property Address Insert Property Photo Here NOTE TO USER PLEASE CUSTOMIZE THIS PRESENTATION AS APPROPRIATE. THIS DOCUMENT WILL NOT INCLUDE 2008 ADVERTISING PLANS / UPDATES UNTIL MARCH 2008
  • My Professional Experience
    • My philosophy
      • “ Customer relationships are at the heart of what I do. If you don’t feel that I’ve built a strong relationship with you by the time we’ve sold your home, then I haven’t done my job”.
    • My credentials and education/training
    • My background
    • My awards
    • [Additional points if desired]
    Agent Photo Page
  • The Value
    • 85% of sellers used a broker or agent to sell their home*
    • 76% of sellers placed their home on the Internet with the assistance of a real estate agent*
    • My mission statement
      • “ I strive to make the sale of your home and all of the associated activities free of stress, easy to understand, and at times, even fun. My goal is to exceed your expectations and provide you with exceptional service throughout our relationship”.
    Page The value and importance of real estate professionals has not changed! *2007 NAR Profile of Home Buyers and Sellers View slide
  • CENTURY 21® [ Insert dba ]
    • My company’s strengths
      • Years of experience
      • Number of agents
    • My company’s awards & recognition
    • Strength of the CENTURY 21 brand
      • Millward-Brown results
        • CENTURY 21 ® continues to be the most recognized name in real estate*
      • CGRN/worldwide
    • My Value
    Page *Source: 2007 Ad Tracking Study. The survey results are based on 1216 online interviews with a national random sample of adults (ages 25-54) who are equal decision makers and who have bought or sold a home within the past two years or plan to purchase or sell a home within the next two years. Brand awareness questions are based on a sample of 1216 respondents with a margin of error of +/- 2.4% at 90% confidence level. The study was conducted between February 19th - October 7th, 2007 by Millward Brown, a leading global market research organization. View slide
  • A History of Proven Results
    • Awards achieved
    • Average Quality Service Survey Score
    • Company’s market share statistics
    • List price to sales price ratio
    • Average days on market stats vs. MLS average
    Page
  • Get More with CENTURY 21®
    • Standard Services
    • Multiple Listing Service
    • Local Advertising
    • Yard Sign
    • Agent and Office Preview
    • Open House
    • Required Property Disclosures
    • Competitive Market Analysis
    • Featured on National Website
    • Customized Services
    • National Advertising
    • Global Referral Network
    • Seller Service Pledge
    • Quality Service Survey
    • Other Internet Websites
    Page
  • CENTURY 21 ® : The Gold Standard
    • We are a strong, vibrant and global real estate family. We strive everyday to deliver unsurpassed market intelligence and insights. Our network of over 140,000 agents in over 8,000 offices worldwide is your edge. These CENTURY 21 standards inspire us all to a higher level of performance.
    • What does “ The Gold Standard ” mean to you?
    • Gold is symbolic of three positive and distinct values
    • Great financial value = Getting the best price for your home
    • High performance achievement = Best trained associates
    • Insightful wisdom = Your neighborhood specialist
    • I am your “Professional Champion”.
    Page
  • Page Most Recognized Name in Real Estate Source: 2007 Ad Tracking Study. The survey results are based on 1216 online interviews with a national random sample of adults (ages 25-54) who are equal decision makers and who have bought or sold a home within the past two years or plan to purchase or sell a home within the next two years. Brand awareness questions are based on a sample of 1216 respondents with a margin of error of +/- 2.4% at 90% confidence level. The study was conducted between February 19th - October 7th, 2007 by Millward Brown, a leading global market research organization.
    • Consumers continue to identify the CENTURY 21 brand as “the most recognized name in real estate.”
    • Forty-two percent of adults surveyed singled out CENTURY 21 as the most well-known brand, with the nearest competitor trailing by a substantial 14 percentage points .
    Q “Which of these agencies , if any, is the most recognized name in real estate?”
  • Marketing Plan
    • Send “Just Listed “postcards highlighting your home to local area residents.
    • Advertise and hold agent/broker and buyer open houses.
    • List your property on our company website including a virtual tour, slide show and photos of your home.
    • Internet marketing /banner on local websites; i.e., NJ.com, etc.
    • Have your listing posted to other real estate search websites like Trulia, Google and Yahoo, that receive millions of visitors.
    • Send out electronic notices about your home i.e., eNewsletters and eCards.
    • Provide local advertising through _(insert here)_, (newspapers , radio or TV).
    • Leverage the CENTURY 21® Global Referral Network to access leads from around the world.
  • Marketing Plan, Continued
    • Place colorful flyers or brochures describing your home next to the “for sale” sign.
    • Introduce other unique marketing techniques appropriate for your property. (Adjust this list as appropriate)
      • Enhanced listing display on Realtor.com site to make your property stand out
      • Video/virtual tour on YouTube.com, MySpace.com, LiveVideo.com
      • Offer a Home Warranty program
      • Offer special Century 21 Mortgage financing options
      • Other special promotions (beware of local non-inducement laws)
      • Feature your property on my personal website
      • Place property on Craig’s List and other online classified websites for maximum exposure
    • Make available a 24-hour a day voice-interactive response system to provide continuous information on your home.
  • Targeted Local Marketing
    • Open Houses – Actively promote open house showings for Brokers and Buyers
    • Direct Mail – Just Listed cards, Open House cards and other targeted mailings
    • E-Greetings – Online greeting cards directed to potential buyers
    • Local Advertising – Television, newspaper and local magazine
    • MLS – Place your home with the local Multiple Listing Service to make it available to all local Brokers
    • Internet – Century21.com allows internet users to get information and photos of your home
    Page
  • CENTURY 21® National Advertising
    • Multi-million dollar national advertising campaigns
    • Print, television and radio
    • Targeted advertising for Specialty Markets
    Page
  • CENTURY 21® National Advertising Page
  • CENTURY 21 ® Global Reach
    • Worldwide presence
    • Century21.com international links and websites
    • CENTURY 21 ® Global Referral Network
    • Significant buyer opportunities - with over 8,000 offices and 140,000 sales associates worldwide
    • Additional buyer opportunities - with the CENTURY 21 ® Global Referral Network, an Internet based referral system for broker selection and distribution of referral leads
    Page
  • Referral Services
    • World’s largest referral network (based on the number of offices worldwide) brings you:
      • More buyer opportunities for your property
        • With over 8,000 offices and 140,000 sales associates worldwide
        • CENTURY 21® Global Referral Network, an Internet based referral system for distribution of referral leads from around the globe
    Page
  • Home Buyers
    • 84% of all home buyers used the Internet as a tool when searching for a home*
    • 84% of recent home buyers found photos “very useful”*
    • 60% said the same about virtual tours*
    • There are over 200 million users of the Internet in the USA**
      • 29% of home buyers first learned about the home they purchased using the Internet*
      • 84% of first time home buyers used the internet as an information source in the home buying process*
    Page *2007 NAR Profile of Home Buyers and Sellers **Nielsen-Net Raings.com
  • What is the implication? Of Those Buyers Who Used the Internet, Where They First Learned About the Home They Purchased The Internet should be leveraged to attract more buyers Page Source: 2007 National Association of REALTORS ® Profile of Home Buyers and Sellers Real Estate Agent Internet Yard Sign
  • Selling Your Home with the Help of Century21.com
    • The Century21.com web site averages more than 2 million visits per month
    • Consumer Leads
    • Property Listings
    • Registered Users
    • Top Search Engine partnerships; Google, Trulia and Yahoo
    Page
  • The Search Areas on Century21.com
    • Century21.com is a consumer’s home buying and selling information gateway
    • The easy to navigate menu bar allows consumers to identify exactly what they’re looking for
    • The site serves as a real estate resource library for consumers
    • Property Search
      • Satellite technology to visually scout the location of CENTURY 21 properties that meet their search criteria
      • Aerial views allow users to explore the property yard, street and neighborhood
    Page
  • Online Marketing Tools that help us Sell Your Property Page
    • Slide Shows & Virtual Tours
      • Visually highlight the best features of your home; automatically created when you have 6 or more pictures
    • Neighborhood Profiles
      • Important information about this and other neighborhoods
    • Mortgage
      • Calculator s and financing information
    Slide Show
  • Your Listing on Century21.com Page
    • Up to 20 listing Photos can be included
    • Detailed property descriptions (English and Spanish)
    • Floor Plans
    • Slide Show
    • Virtual Tours
    • Open House schedule
    • [ For LeadRouter Offices Only ] CENTURY 21’s exclusive LeadRouter technology directs online inquiries regarding your property directly to your agent within minutes
  • Additional exposure for your listing
    • Google TM Real Estate
    • Trulia.com
    • Yahoo! Real Estate
    • LandAndFarm.com
    • Optimum Homes (Cablevision)
    • Openhouse.com
    • Wall Street Journal (Fine Homes)
    • Cityfeet.com (commercial)
    • Loopnet.com (commercial)
    • Frontdoor.com
    • List any other websites you work with here (i.e., Realtor.com, CraigsList.org, YouTube.com, etc)
    Page
  • 2007 Online Marketing Page
    • Strategically publish creative banners that increase traffic and listing exposure on Century21.com.
    • CENTURY 21 provides an innovative online experience for consumers that is second to no one in the industry.
    • Online media is optimized to drive leads and response from consumers on your property.
    • Automated email communications to buyers interested in your property
    • Search Engine Marketing is a key component of our online marketing efforts that drives consumers to our website and thereby increases the exposure your listing receives to interested buyers.
  • A custom Slide Show to Showcase Your Property Page
    • This is what the consumer sees on Century21.com
    • Slide Shows are automatically created when you have 6 or more photos of the property
    • 98% of prospective Buyers feel property photos are useful in their home search*
    * 2007 NAR Profile of Home Buyers and Sellers
  • Competitive Market Analysis Establishing the perfect price for your home!
    • [Insert Complete CMA Here]
    • Recent Sales
    • Current Listings
    • Under Contract
    • Expired Listings
    Page
    • How do you stack up against the competition?
    • What will help your property sell faster?
    • How much will you have after closing?
  • We’re with you every step of the way
    • CENTURY 21 Connections®
    • The CENTURY 21 Local Connections® program offers you convenient, cost-saving products and services that simplify your home buying, selling and ownership experience.
    • To search for money saving coupons and discounts, visit: http://www.century21.com/learn/connections/
    • Home Warranty
    • The CENTURY 21® Home Protection Plan offers home sellers and buyers protection against costly, unexpected repair bills that may occur after closing.
    Page
  • Seller Service Pledge – My Personal Commitment
    • 21 points of differentiation
      • Commitment to service
      • Agreement between you, the seller and my CENTURY 21® office.
    Page
  • Quality Service
    • I strive to provide outstanding service to our clients
    • My clients are invited to complete a Quality Service Survey and return it to our independent 3rd party research group
    • Consistent monitoring of service in order to assure highest level of quality.
    Page
  • Put me to work for you! CENTURY 21: The Gold Standard. Page
  • Thank you! Agent Name CENTURY 21 [ Insert dba ] Insert address and contact info Page