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Business Case for User Experience Investment
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Business Case for User Experience Investment

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Business case patterns for investing in user experience design as a product management professional. …

Business case patterns for investing in user experience design as a product management professional.

For more, see http://johnpeltier.com/blog/2014/02/09/business-case-for-user-experience/

Published in: Design

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  • Source:http://treptalks.com/tim-ferriss-interview/#sthash.dcafSRAT.dpuf
  • Source:http://treptalks.com/tim-ferriss-interview/#sthash.dcafSRAT.dpuf
  • Source:http://treptalks.com/tim-ferriss-interview/#sthash.dcafSRAT.dpuf
  • Source:http://treptalks.com/tim-ferriss-interview/#sthash.dcafSRAT.dpuf
  • Source:http://treptalks.com/tim-ferriss-interview/#sthash.dcafSRAT.dpuf
  • Source:http://treptalks.com/tim-ferriss-interview/#sthash.dcafSRAT.dpuf
  • Source:http://treptalks.com/tim-ferriss-interview/#sthash.dcafSRAT.dpuf
  • Source:http://treptalks.com/tim-ferriss-interview/#sthash.dcafSRAT.dpuf
  • Transcript

    • 1. Business Case for User Experience
    • 2. Traditional Enterprise Software The Inmates are Running the Asylum! -Alan Cooper
    • 3. Modern Enterprise Software BYOD
    • 4. Business Cases (oversimplified) 1. Increasing revenue (new or existing business) 2. Decreasing cost
    • 5. "Design is not just what it looks like and feels like….. Design is how it works." - Steve Jobs
    • 6. 3 Business Reasons for UX investment 1) E-Commerce User Experience 2) Crossing the Chasm 3) Planning for Redesign
    • 7. E-Commerce UX $300 million button Giant e-commerce site increased revenue by removing a barrier to purchase: account creation
    • 8. Crossing the Chasm Will your early adopters provide a strong reference to the early majority, if their user experience is inferior?
    • 9. Plan for Redesign Our first designs will seldom work. Changing software in production is enormously expensive.