Mobile Phone Uptake Worldwide                           2011 ends with almost                           6 billion mobile p...
Basic SMS-based Services(One-way Services)                                                Notifications                   ...
Advanced SMS-based Transactions                   • Customer Registration(Two-way Services)                   • Customer/P...
Example: Microinsurance Coverage                               Notification                             YOU ARE NOW COVERE...
Application Status Inquiry (Two-way)1        ENROLLMENTSTATUS<s           2           3          pace> Policy Number      ...
Customer Service and Relationship Management viaSMS •Greetings (One way) •Reminders •Notifications •Short surveys (Two way...
IT Infrastructure for SMS-based MI(Third-Party Provider)                 Member                      Automated        Gove...
Organizing an SMS Campaign                                   Design    Market         Strategic                           ...
Using SMS for Development
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Using SMS for Development

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This presentation was given during Chemonics International's Leadership Development Conference in January 2012 to share the various uses of SMS for development projects.

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  • First slide, show a graphic with the uptake of mobile phone usage across the world.Second slide, what SMS Gateway is, another graphic of how it works, and lastly the various uses for different sectors represented such as government projects (LGUs), health projects, environment, education, natural resources and dealing with disasters, and lastly as a survey tool which we might demonstrate.
  • John, please use this as an example
  • Ruth, we can expound more, during the presentation steps 3 &amp; 4. From the Telco, the SMS goes to the SMS Gateway Server then access the MI database and then goes back to the SMS Gateway Server with response before it goes back to the Telco.
  • Ruth, I think it is worthwhile to identify, the various SMS services whether it is one or two way e.g.Greetings&amp; Reminders may be always one-way from MI to clientsShort surveys – always two waysAccount Status Information – one way and/or two waysEtc….
  • Using SMS for Development

    1. 1. Mobile Phone Uptake Worldwide 2011 ends with almost 6 billion mobile phone subscriptions
    2. 2. Basic SMS-based Services(One-way Services) Notifications or AlertsWith the use of SMS Public Info or status Reminderstechnology, updatesorganizations can Clientquickly send … Info on new and existing Location product Services offerings Personal Greetings (scheduled Pricing Info notices for personalized service)
    3. 3. Advanced SMS-based Transactions • Customer Registration(Two-way Services) • Customer/Public feedback on products and services • Conduct of customer/public surveys • Accept mobile payments • Emergency assistance (Hotline services)
    4. 4. Example: Microinsurance Coverage Notification YOU ARE NOW COVERED UNDER THE Microsinsurance MICROINSURANCE SERVICE Database PROVIDED BY EAGLE INSRUANCE COMPANY. PLEASE CALL 0-917-888-8888 FOR MORE INFORMATION SMS Gateway ServerInsurance Company TELCO
    5. 5. Application Status Inquiry (Two-way)1 ENROLLMENTSTATUS<s 2 3 pace> Policy Number Service Database 4 Application number XXX is approved. TELCO 5 SMS Gateway Server 6 Government/NGO/Co mpany
    6. 6. Customer Service and Relationship Management viaSMS •Greetings (One way) •Reminders •Notifications •Short surveys (Two ways) •Account Status Information (One and/or two ways) •Anonymous Feedback •Campaign Status Updates •Customer/Public Service Complaints Channel •Customer/Public Satisfaction Measurement
    7. 7. IT Infrastructure for SMS-based MI(Third-Party Provider) Member Automated Government/ Application Telecom Management &Processing System NGO/ System (MMS) (ACAPS) Company Client Automated Record System (CARS) Customer Service Representatives
    8. 8. Organizing an SMS Campaign Design Market Strategic Messaging Research Planning System Pilot Testing SMS Testing Analyze Results Preparation Optimize Launch

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