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Beyond SMS Using Social Networks to Expand Access to Banking Services

by Senior Policy Advisor at Alliance for Financial Inclusion (AFI) on Jun 13, 2012

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With the rise of social media in the Philippines especially among younger more tech savvy clients, rural banks need to look at better ways to interact and connect with new and existing clients. ...

With the rise of social media in the Philippines especially among younger more tech savvy clients, rural banks need to look at better ways to interact and connect with new and existing clients. Social networks are one such way that rural banks can now both marketer and interact with potential and existing clients to both better promote financial services and to update them on new branches and promotions of the bank.

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Beyond SMS Using Social Networks to Expand Access to Banking Services Beyond SMS Using Social Networks to Expand Access to Banking Services Presentation Transcript