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  • You, are the man of the year as TIME magazine puts it. Why? Because it is all about social networking and with a wave of new technologies, we can now participate in this social network in a much more effective and influential way. And this fact is not only recognised by various internationally acclaimed magazines like BusinessWeek, TheEconomist etc, but also by various book authors who have published some amazing titles like the Wikinomics, The Long Tail and the World is Flat. All these show us a very different perspective of our world!
  • Clearly, a huge amount of value has been created by new businesses built on unconventional models and some interesting new technologies.
  • Are these technologies just a lot of buzz words? Or do they have real, lasting impact?
  • Beim Web1.0 haben Anbieter versucht Kunden mit interessanten Inhalten zu locken und ... wenn sie sich noch erinnern ... für den Besuch von Sites sogar bezahlt, damit die Hitraten hoch sind. Web2.0 lebt von den Inhalten vieler und der Anbieter stellt eine möglichst angenehme „Atmosphäre“ zur Verfügung, um Inhalte der Masse zu bekommen und damit die Site zum Anziehungspunkt zu entwickeln.
  • From Wikipedia, the free encyclopedia    Web 2.0 is a trend in World Wide Web technology, and web design, a second generation of web-based communities and hosted services such as social-networking sites, wikis, blogs, and folksonomies, which aim to facilitate creativity, collaboration, and sharing among users. Although the term suggests a new version of the World Wide Web, it does not refer to an update to any technical specifications, but to changes in the ways software developers and end-users use webs. Definitions include: "Web 2.0 is the business revolution in the computer industry caused by the move to the Internet as platform, and an attempt to understand the rules for success on that new platform." "Web 2.0 is a knowledge-oriented environment where human interactions generate content that is published, managed and used through network applications in a service-oriented architecture." [7]
  • Wir nutzen bei uns das Bild des Fächertorpedos, mit dem wir bestimmte Dinge einfach ausprobieren müssen und die Mitarbeiter zu Mitwirkung und Ideen motivieren wollen. Einige dieser Ideen wedern ihr Ziel verfehlen aber andere werden einschlagen und so noch nicht dagwesen sein. Hierbei muss ich weg von klassicher, hierachischer Führung, ich kann aus dem Management nicht mehr alle Themen vordefinieren oder entscheiden.
  • ... auch wir haben intern die Erfahrung gemacht, dass je mehr man die Contributoren exponiert bzw. den Tools Aufmerksamkeit widme, um so mehr bekommt man die wenigen „Perlen“ dazu, Beiträge einzustellen. ...richtig spannend wird es dann, wenn plötzlich Kommentare vom anderen Ende der Welt kommen oder Beiträge per Mail eine hohe Aufmerksamkeit bekommen. Linux als Beispiel wie aus der Self-Motivation ein Geschäftsmodell wird Heute Personen die Linux contributen damit Sie ihre Services besser am Markt positionieren können – IBM hat alle Formen der Open Source Colaboration – Produkte aus Open Source, Produkte an Open Source, Services um Open Source.
  • So why do we care or why should we adopt this form of communication?
  • Zitat seiner Tochter: „Dad, I am sorry, but eMail is for grandparents“ Uni Absolventen auf einem Kongress befragt nach ihrer email Nutzung: „ ....hmmm, vielleicht wenn ich mich für ein Geschenkt bei den Eltern meiner Freundin bedanken möchte“. :-)) Früher haben wir mit Kleidung und Msuik gegen die Elterngeneration rebelliert, heute überholen uns die neuen Generationen auf der Digitalisierungsspur. Das fängt bei Musik als MP3 (wer hat noch CDs oder kennt Kassetten?), Podcasts anstelle von Büchern, Recherchen in Wikipedia und dem Internet bis hin zu kompletter digitaler Kommunikation mit Chats, VoIP, Blogging, ... ... und diese Jugend drängt immer mehr ins Geschäftsleben und wird zum Entscheider in unseren Unternehmen Kulturclash Schule – Überforderung mit Schul Blogs, YouTube Videos, .... unterschiedliche Wertesyteme Was motiverit denn für Web 2.0 "Our“ Technologies: Email Phone (Landline / Cell) ‏ Radio, Television, Newspaper, CD, DVD The "Web 2.0 Generation" Cellphone Internet, Google, ICQ, Skype, Twitter MySpace, Facebook, Youtube Playstation, Wii, xBox iPod
  • Relate how you have tried to use Sametime, Tap Quickr, Tap Blog, Tap Wiki etc
  • The truth is:…
  • So what stops us from collaborating?
  • There are a million reasons why we don't use social software today. The fact is that while some of these are true for some individuals, they are not all true for everyone. Ok, so we know there are obstacles to adopting social software... but what are the benefits?
  • Well, for starters, many people find it's a great way to re-discover the lost sense of community we used to have in IBM. Remember branch offices? Remember when John would bring coffee for everyone and Jane brought cookies from home? I'm sure of you could think of other benefits, but the fact is that social software is about putting back the social and the human connection into our hectic lives as IT workers. But I also know many of you are trying to figure out how to manage all these new tools...
  • ... which is why I think balance is key. As in life, you can't do it all, be everywhere, learn everything. You make choices. Same thing goes for Social Software. Don't get the impression I use everything I'm about to show you. That would be a wrong assumption. I'm as busy as you all are. I can't tell you what's the perfect mix for you – but if you start slowly and ask your team to start looking into some applications, you will figure out for yourself which ones are best for you.
  • Instead of overwhelming you with ALL the social software in and out of IBM, assuming you will follow what I'm saying and I will share a list of the major social applications on w3 with different functionality Most of these can be considered 'mature' in that they've been deployed for more than a few months, and have a thousands users each.
  • This chart help to co-relate what are the famous/common Web2.0 internet tools (mainly famous among “Generation Y”), and what is IBM’s equivalent…
  • Everyone’s talking about Web 2.0. Is it a lasting trend? Will it provide any business advantages? Or is it all talk? Typically, we see technology trends follow a predictable curve, from initial hype and inflated expectations to the inevitable trough of disillusionment, which weeds out the false hope and empty promises, helping the technology ultimately plateau into a workable solution. Right now, Web 2.0 is near the bottom of the trough of disillusionment. But don’t let that fool you. [This source] predicts that Web 2.0 technologies will reach mainstream adoption in less than two years. Optional notes: To attract/retain a talented workforce “ Today's businesses need to recognize that a younger, more technology-savvy generation of people (referred to as 'Generation Y') comprise about 25% of the workforce today and will make up about 47% of the workforce by 2014. This is the generation of people who have grown up with the latest technologies and who have become highly adaptable and interactive. As the Gen Y'ers become a larger population in the workforce, companies will increasingly benefit from adapting and supporting social computing technologies.” According to a survey released in June 2008 by Symantec, less than half of workers born after 1980—45 percent—stick to company-issued devices and applications. That’s much less than older workers, 69 percent of whom only use work-sanctioned products.1 Source: “Young workers more likely to break corporate Web apps rules, Computerworld , June 6, 2008
  • Additional speaker notes (projected spending on Web 2.0) Expect $4.6 Billion In Spending By 2013 As Large Companies Embrace Web 2.0 Enterprise spending on Web 2.0 technologies will surge over the next five years, reaching $764 million in 2008 and growing at a 43% compound annual growth rate to reach $4.6 billion globally in 2013, despite a future marked by commoditization, according to Forrester Research. Some 56% of North American and European enterprises (firms with 1,000 or more employees) consider Web 2.0 to be a priority in 2008 according to another recent Forrester survey; more than half are buying or considering Web 2.0 technologies. Source: Forrester, Global Enterprise Web 2.0 Market Forecast: 2007 To 2013 , G. Oliver Young, April 21, 2008.
  • This is all pulled from the IBM 2006 CEO Study – recommend that you read it http://w3-03.ibm.com/services/gbs/bcs_ceo_study.html Quick Stats 65% of the world's top corporate CEOs declared that due to pressures from competitive and market forces, they plan to radically change their companies in the next two years. More than 80% of CEOs stated that their organizations have not been very successful at managing change in the past. 76% of all CEOs ranked business partnerships and collaboration as top sources for new ideas – but only half of the CEOs surveyed believed their organizations were collaborating beyond a moderate level. Only 14% of CEOs ranked internal R&D as a source for new ideas. CEO’s top obstacles to innovation within the company were an unsupportive culture and climate, stated 35 % and externally, it was government and other legal restrictions, stated 32 %. CEOs said the most significant sources of innovative ideas came from employees stated 41%, business partners 38% and customers, 36%. This means two of the three most significant sources of innovative ideas now lie outside of the organization. Approximately one-third of (CEOs) innovation resources are now targeted at business model innovation - innovation in the structure and or financial model of the business. 76% of CEOs say that collaboration with outside sources is critical, only 51% say their organizations currently collaborate extensively. In emerging markets, 73% of CEOs are collaborating, compared to only 47% in mature markets. In terms of driving innovation, CEOs stated that internal inhibitors were more significant than external hurdles. However, only 35% of CEOs were willing to take on these inhibitors by making innovation a CEO responsibility. Nearly 80 percent of the CEOs interviewed rated business and technology integration of great importance. But, as was the case with collaboration, CEOs have a major “integration gap” – only half are executing at that level. Among the one-third of CEOs prioritizing business model innovation: 61% fear that changes in the business model of a competitor could likely result in a radical change to the entire landscape of their industry. 67% stated organizational structure changes and 52% stated major strategic partnerships were the most common business model innovations. 54% stated strategic flexibility was a top benefit of business model innovation.
  • So why do we care or why should we adopt this form of communication?
  • Yet another example of how blogging is used by Wells Fargo bank for revenue generating opportunities
  • This brings us to what Mike Moran, IBM’s Distinguished Engineer, calls the 3 Rs of Marketing 2.0, in contrast with the text book 3 Cs and 4 Ps. The old marketing strategy of saying “Look, shiny thing over here” no longer works in a world of TiVos and AdBlockers. Your marketing has to be real, relevant and responsive. If you lie to your clients, or omit the truth, or refuse acknowledging mistakes, your customers will simply ignore you and go to your competitor. If your message lack substance or relevance, search engines will ignore you, as nobody will be linking to your pages. You’ll be there, but nobody will find you. Finally, if you are not responding to the legitimate questions your customers are asking you, or if you are not listening to them, they will create their own website to flame you, or use one of the various consumer review websites out there. So, change is already here: you either ignore it and risk to become obsolete or you embrace it and re-think your business model.
  • And importantly, if you do not provide an official channel for customers to vent their anger, they will vent it somewhere that is: Not visible to you Not administed by you
  • So why do we care or why should we adopt this form of communication?
  • Ability to do screen sharing, slide sharing (MS Office supported, Lotus Symphony will be supported shortly). Various highlight/whiteboarding capabilities are available as well as video conferencing support. Chat is also supported as well.
  • With connectors, the document management aspect is easily addressed…straight from the common applications you used daily. You can also take an offline snapshot of Quickr (Domino) if you choose to.
  • You can update your status, enter messages to people and attend virtual events
  • The NEW BluePages with more functionality Manage/Tag your Network Follow what your network is up to (documents, links and blogs) Search for experts via Tags Store recent activity like Facebook Network activity that is followed is: Blogs - discussion Cattail – documents (discussing later) Dogear – bookmarks (discussing later) Other w3 submissions
  • Colleague uploading a document to Cattail, a senior VP in US has uploaded the document by searching on certain keyworkds and now an opportunity has come up for this colleague to travel and speak at a global conference in the US Cattail is a fantastic way to follow experts in your field or other fields of interest to you.
  • A place to see all the aggregated info and entry point to Lotus Connections – extensible with IBM Widgets (iWidget standard)
  • Key Point – ensure you sign in to WikiCentral so you are in edit mode You can create a list of favourites in WikiCentral to save time
  • This screenshot is showing how you can comment on a blog written by someone else. The original entry in a blog is known as a post, with the following entries by other people known as comments.
  • There are 3 ways of searching Dogear bookmarks, through tags on the left hand side, by person which is underneath the tags on the left hand side or in the search bar top right. If you are using Firefox, download the plugin which can be found at the bottom of the page and you will create a button in your toolbar, which easily allows for you to dogear your bookmarks!
  • There are 3 ways of searching Dogear bookmarks, through tags on the left hand side, by person which is underneath the tags on the left hand side or in the search bar top right. If you are using Firefox, download the plugin which can be found at the bottom of the page and you will create a button in your toolbar, which easily allows for you to dogear your bookmarks!
  • This chart help to co-relate what are the famous/common Web2.0 internet tools (mainly famous among “Generation Y”), and what is IBM’s equivalent…
  • So why do we care or why should we adopt this form of communication?
  • In the end, it's really about using the right tools for the right job. It is possible to simplify the way we currently do things, so long as we're willing to embrace these new social applications. Transparency can do wonders for collaboration, all the while improving your image and professional reputation within the bigger IBM. Who knows, your next role may just come from those contacts you'll be making in this Web 2.0 world...

Acs Presentation   Thinking Outside Of Inbox V2 Acs Presentation Thinking Outside Of Inbox V2 Presentation Transcript

  • Thinking outside of the Inbox Johnny Teoh Senior Lotus Technical Sales Specialist IBM Software Group Asia Pacific [email_address]
  • Topics
    • The Trend
    • Defining the Alternative – Web 2.0
    • Thinking Outside of the Inbox
    • How These Technologies Change Today’s Working Environment
    • Some Example How Corporate Leverage Web 2.0
    • Different Vendors – Different Approaches
    • The IBM Way – My Daily Activities
    • How to get started?
  • The Trend 
  • The Hype of the Trend Love it or hate it… you have to know about it!
  • What is the common theme in these brands?
  • Just buzz words?
  • Defining the Alternative – Web 2.0 
  • From Individual Consumers to Connected Contributors Source: Dion Hinchcliffe’s Web 2.0 Blog
  • What is Web 2.0? Pandora/Rhapsody Napster MySpace/Facebook GeoCities Flickr Ofoto Google Maps MapQuest Blogs Home pages Del.icio.us Yahoo! Wikipedia Britannica Online Web 2.0 Web 1.0 Web 2.0 is about … PEOPLE Social computing Connect to expertise PLATFORM Web as a delivery platform Access services online APPLICATION DEVELOPMENT Change the economics of application development
  • Web 2.0 success depends on two layers Social System Technical System Power Structure Rewards Individuals Communication Values Behavioural Styles Role Models Tools Capacity Flexibility Integration Security Standards Working style Blogs Wiki Social Bookmarks Podcasts
  • New leadership model
  •  
  •  
  •  
  •  
  • Motivation for Web 2.0 Users
    • Peer Recognition
    • Be leading edge
    • leverage information for myself
    • moderate my personal network
    • steer community over my contribution
    • become the center of the net
  • Web 2.0 – Term and Definition RSS/ATOM feed allow for personalised service via subscription , and always get up-to-date information User is the content receiver and contributer in Web 2.0 websites 。 Simultaneously , they also promote open source and beta forever concept – "release early and release often” “ DATA is the new HTML” – Database is still the core value. XML or JSON data over HTTP – one of the lightweight application development framework. REST (REpresentational State Transfer) – a SOAP alternative AJAX – via the use of XHTML, CSS, DOM, XML, XSLT, XMLHttpRequest and JavaScript – allow an all new user experience for a Web Based Application Seed/Feed Beta Forever Information Discovery Lightweight Programming Enhanced User Experience
  • Thinking Outside of the Inbox 
  •  
  • Net Generation - e-mail is for grandparents
  • Mail Collaboration is killing us !
    • NO longer completed staff work – developed on the go ...
    • Synchronization over multiple stake holders
    • Communication priorities disappear
    • Total mail overload ..... answering mails is NOT work !
  • The Alternative way Collaboration meant to be ! Source: Wikinomic’s “ Wiki collaboration leads to happiness ”
  • Think about how often you connect with someone to: Find information Get an answer to a question Ask for advice Bounce off an idea Get another opinion
  • The reality of the modern times is that: There is too much information for us to manage it by ourselves Information from people is richer We all need to connect and feel connected We want to avoid reinventing the wheel
  • Collaboration – what stops us? http://flickr.com/photos/photochiel/66776216/
  • I don't have the time Sharing is a lot of work My work is confidential I don't want people to bug me It doesn't make sense in my role I'm at clients all the time anyway http://flickr.com/photos/notjake13/2512978292/ The tools are too complicated Common complains include:
  • It gives me a sense of community It's my way to give back I can learn from others It helps me find experts It expands my network It provides some serendipity http://flickr.com/photos/26601279@N04/2496173491/ Common praises include:
  • http://flickr.com/photos/85034017@N00/305248884/ Balance is the key
  • What's available ? http://flickr.com/photos/beatdrifter/260132788/
  • Wikipedia Wikis Bloglines Feed Reader YouTube Video Sharing Del.icio.us Social Bookmarking Limewire File Sharing Twitter Micro-blogging WordPress Blogging Facebook Social Networking Basecamp Shared Tasks Internet Reference Tool Web2.0 Method
  • How These Technologies Change Today’s Working Environment 
  •  
  •  
  • Why should you care about Web 2.0? (continued) You can measure the ROI of Web 2.0 across a variety of sources. Example: How IBM benefited from Web 2.0 with its Enterprise Tagging Services (ETS):
      • Allows users to tag pages in the IBM intranet (Social Tagging)
      • Is integrated with enterprise search to significantly reduce search time
    ROI
    • Improved growth through innovation
      • Broadened the collective intelligence to drive innovation
    • Improved efficiency
      • Cut search time by an average of 12 seconds
      • With 286,584 search visits per week, saved 955 hours
      • At US$100 per hour , 40 hours per week and 48 weeks per year, gained US$4.6 million in productivity
    • Cost avoidance
      • Avoided US$2.4 million in costs through the reusability of the ETS widget
    • Increased empowerment of key resources
      • Enabled better use of key experts and content across the organization
      • Uncovered information with an estimated value of US$500,000 per year
  • Why should you care about Web 2.0? (continued) Companies are investing in Web 2.0 to increase their competitive advantage Source: McKinsey Quarterly Survey on Web 2.0, July 2008. 1 Gartner , Hype Cycle for Emerging Technologies, July 2008. 2 Economist Intelligence Unit Survey, January 2007. Gartner ranks Web 2.0 as a transformational trend in the short term—less than two years. 2 22% of organizations surveyed are using mashups now. An additional 42 percent plan to use mashups within two years. Web 2.0 adoption trends 21% 24% 24% 23% 27% 34% 33% 32% 29% 28% Blogs RSS Wikis Podcasts Social networking 2007 2008
  • Innovation Focus in Enterprises CEOs: sources of new ideas and innovation IBM Institute for Business Value. CEO Study 2006 45% 35% 25% 15% 5% 5% 15% 25% 35% 45% Business partners Clients Consultants Competitors Associations, trade groups, conference boards Academia Internet, blogs, bulletin boards Think tanks Other Research and development (internal) ‏ Sales or service units Employees (general population) ‏
  •  
  •  
  • What can Web 2.0 do for you?
    • Boost collaboration and knowledge dissemination
    • Address information overload
    • Develop ideas
    • Create growth opportunities
    • Attract, retain and transfer skills
    • Build and strengthen client relationships
  • Some Example How Corporate Leverage Web 2.0 
  • Fund Communities Share opinions and Rank/Compare of Fund and Portfolios
    • Singapore based fund shop that allows their customers
      • to compare their peers’ portfolios
      • share opinions about markets
      • rate investment decisions
    • – and all the market research is for free.
    http://www.fundsupermart.com
  • Information Broadcast for Customer Advisors and Agents A series of regular podcasts as an additional way of communicating the latest industry news and issues to advisers. Source: http://www.finextra.com/fullpr.asp?id=15265 http://www.scottishlife.co.uk/scotlife/Web/Site/Adviser/TechnicalCentralArea/Podcasts_TC.asp Podcasts
  • Prosper.com - social lending and actively building the community Network WEBSITES Eric's Credit Community Gavin Tools LendingStats P2P Loan Analytics Prosper Marketplace Analytics Wiseclerk.com BLOGS Money Walks Vets Helping Vets, Prosper RESEARCH PAPERS / ANALYSIS An easy way to avoid lates Financial Services 2.0 WIDGETS Prosper Internet Explorer Extension Prosper Watch RateLadder.com Further Statistical Hand-waving Prosper Regression Project - Fundability Study http://www.prosper.com/ Social Lending
  • Obama 2.0 From „Yes I can“ towards „Yes we can“ with Web 2.0 Source: SocialMedia8
  • Revolution 2.0 via Amateur Journalism Information from
  • Branding via Blogs Source: http://blog.wellsfargo.com/StudentLoanDown/ , http://blog.wellsfargo.com/GuidedByHistory/, http://redcouch.typepad.com/weblog/2006/05/guided_by_wells.html, Blogs http://blog.wellsfargo.com/StudentLoanDown/ http://blog.wellsfargo.com/Wachovia
      • Real
        • No more of the old marketing hype
        • Tell the truth
        • Admit your mistakes
      • Otherwise: Customers will ignore you
    • Relevant
    • You can’t interrupt people anymore
    • You must have what they want
    • Otherwise: Google will ignore you
    • Responsive
    • Marketing is no longer a monologue
    • You must answer your customers
    • Otherwise: Customers will flame you
    The 3 Rs of Marketing 2.0 Main sources: Marketing 2.0 - How Web 2.0 is Changing Marketing Forever , by Mike Moran, IBM http://allstateinsuranceonline.com/T-Shirts.htm http://www.farmersinsurancegroupsucks.com /
  • Customer Service is the new Marketing
  • Brand Building on the Internet
  • Of course, We need to ensure Reality is in Sync!
    • http://www.itnews.com.au/News/97187,westpac-puts-reality-check-on-web-20.aspx
    • What failed?
      • Adoption of Second Life – good feed back though
      • Video Conference – Due to co-location
    • Why?
      • Missing Project Sponsor, lack of Funding
      • Value cannot be realised
      • Concept that this is all just too hard!
      • Cultural issue: “Parts of the organisation were too scared to put comments in because they didn't know what the consequences were”
    • But it is not all Failure!
      • Concurrent 6000 users at their Internet Channel, 700K sessions per day
      • Greater than their Branches and Call Centre combined
      • Blackberry Project
  • The IBM Way – My Daily Activies 
  • Running a Web Conference
  • Submitting my weekly report to my Manager HINT: Install Connectors once registered for Quickr Connector in Windows Explorer Connector in Lotus Notes Connector in Office/Symphony applications
  • Active participation in Social network with my colleague
  • Ensure people know why they need me, and how to find me
  • And knowing who I know, and connect with
  • Sharing what I deem important with my colleague
  • A summary of my information
  • My knowledge Sharing and Give Back to Community
  • More information sharing
  • Hmm I think that site is Del.icio.us … Lets Bookmark it
  • My 5 different projects that is on going… 3 in Australia, 1 in Singapore, 1 in Hong Kong
  • Web 2.0 Working Style Dogear Bookmark - Forwarding - Newsletter - Announcements - Technical Brainstorm Team Blogs - FIND not search - Expert Knowledge - Starting point for everything - find expertise - establish network - interest groups - increase social capital - Reach out to Web 1.0 - Integrate old services - Awareness – Meet traveling peers - Adhoc Actions (e.g. CritSit) - Wikis, Library, Media - Protected information - Limited Sharing - Monitor Outside World - Competition & Markets Sametime Notes Quickr RSS Client Profiles Personal Blogs - Best Practises - Story Telling - Reuse Assets Activities - Adhoc Workflows e.g. Briefings, Workshops, Actions - Team ToDos, task forces Executive Blogs - Strategy & Direction - Big picture Podcasts - Tailored Education - Expertise Sharing - low cost production
  • Skype VoIP/Instant Messaging Lotus Sametime Wikipedia Wikis IBM Internal – WikiCentral Bloglines Feed Reader Lotus Notes 8 YouTube Video Sharing/Podcast IBM Internal – Media Library Del.icio.us Social Bookmarking Lotus Connection – Dogear Limewire File Sharing Lotus Quickr IBM Internal – Cattail Twitter Micro-blogging Lotus Connection 2.5 (Coming) IBM Internal – BlueTwit WordPress Blogging Lotus Connection – Blog Facebook Social Networking Lotus Connection – Profiles IBM Internal – Beehive IBM Internal – Fringe Basecamp Shared Tasks Lotus Connection – Activities Internet Reference Tool Web2.0 Method IBM Way
  • IT Deployment 2.0
    • Traditional
    • Highly Structured
    • Hierarchical
    • Complex
    • Uniform Data
    • Mandatory usage policies
    • IT 2.0
    • Unstructured
    • Interactive
    • Egalitarian
    • Easy to use
    • Multiple Data Types
    • Optional to use
  • How to get started? 
  •  
  •  
  • The Opposition Voice
    • The term "Web 2.0" can mean different things to different people
    • Many of the ideas of Web 2.0 already featured on networked systems well before the term "Web 2.0" emerged
    • "Web 2.0 / Social Computing" sometimes is sunk simply to the status of a marketing buzzword
    • "Web 2.0" does not represent a new version of World Wide Web, but merely continues to use "Web 1.0" technologies and concepts
    • “ Bubble 2.0" (Dot-com bubble), too many Web 2.0 companies attempt to develop the same product with a lack of business models
    • Web as a platform is coming but is it that soon? Is it ready?
    Source Weblog of the EMMA Designers Collective http://www.beingcreative.nl/?p=30
  • Summary and Getting Started
    • Enterprise Web 2.0 is here
    • Afraid or Not, Like it or Not, it is here and it is getting mature
    • Our working model will be transitioning into Workplace 2.0 
    • Overcome the fear, start exposing to, explore and learn about it
    • Start your pilots
    • Web 2.0 can be a low-risk, high-reward initiative – with immediate payback
    • Build consensus
    • At the start, organizational alignment is more important than technology decisions
    • Must gather Management support and establish clear policy – Management 2.0
    • Cultural hurdles that must be overcome
    • Measure the results
    • Web 2.0 is new and exciting, but at the end of the day, you still expect results
  • Helpful resources Web 2.0 Goes to Work — ibm.com/web20 Lotus Greenhouse — greenhouse.lotus.com/home/login.jsp Organizational Effectiveness — ibm.com/cio/empower IBM Web 2.0 Tell Your Boss kit — ibm.com/developerworks/lotus/kits/d-ls-web20kit2 IBM Global CEO Study 2008 — ibm.com/services/us/gbs/bus/html/ceostudy2008.html IBM Global Human Capital Study 2008 — ibm.com/services/us/gbs/bus/html/2008ghcs.html
  • Questions? http://www.flickr.com/photos/mikep/32079784/ Don't Explore Alone!