The music video for McFly's 2004 single "That Girl" uses conventions of music video production. It relies primarily on the song itself for sound. Editing employs cuts between shots and a fade out at the end. Mise-en-scene features the band performing in a garage setting with guitars and drums, dressed in casual clothes contrasting an upper-class man arriving in an expensive car. Camerawork includes long shots of the full band, tilts, low and high angles to convey dominance between characters from different social classes.

1. Analysis of Pop Rock Music Video
(Conventions)
McFly - That Girl

2. Introduction
• The music video of Mcfly’s 2004 single "That
Girl" is shown to be conventional by the use of
the technical areas of mise-en-scene,
camerawork, editing and sound techniques
that maws the video conventional to the Pop
Rock genre.

3. Sound
The use of sound within the music
video of "That Girl" is conventional as
the video tends to just consist the
sound of the song the video is made for.
This is conventional as music
videos, even the most basic one consist
the the song that the video has been
made for. There is also a couple of
unconventional prices of sound
techniques such as a sound effect and a
bit of dialogue.
These are slightly unconventional but
they are used within the narrative of
the video as the sound effect is used to
suggest that the car has broken down.
While the dialogue on the over head
microphone is used to show who the
song is aimed at within the narrative.

4. Editing
The use of editing within the music video of
"That Girl" is conventional by the use of
techniques such as the use of cutting and the
use of fading. The use of the cutting is
conventional as in some parts of the video cut
to another shot when the music or lyrics
change or when another band member begins
to sing.
The fade used at the end of the video to
establish that the video has ended, however in
one part of the video there is a fade where the
music of the video stop for a bit to establish
that time has passed and that there as been a
change in the narrative.
This is both conventional and nonconventional
as there tends to be a fade at the end of a
music video however it is uncommon to have
a face in the middle of a music video as they
tend to be continuous until the end of the
song.

5. Mies-en-scene
The use of mies-en-scene within the music video of
"The Girl" is conventional by the used of the setting,
props and costumes. The setting of a garage is very
conventional within Pop Rock videos as many different
artists use this type of location for their music videos.
The use of the props of the guitar, drum kit and
microphones is conventional for the genre of Pop Rock
as these are the instruments that are associated with
the genre. The props are used within a performance
scene within the video which is conventional to a
music video as it shows the band in their element as
they are showed to be playing the music to the song.
The costumes of casual work clothes which consist of
jeans and t-shirts for the band members as it shows
them to being of a working class where as in contrast
later in the video there is a smartly dressed man
comes out of an expensive car which suggest that he is
of an upper class. Having these different classes of
people within a music video is very conventional as it
makes the artist the underdog compared to the other
smartly man who looks dominant and able to get what
the artists character is trying for much more easier.

6. Camerawork
The use of camerawork within the music video of "That
Girl" consists of different angles, movements and shots
that are conventionally used throw out the video. The
used of long shots within the music video is conventional
as it is used to show all of the band members playing their
instruments to the song and within the narrative of the
video. This is conventional as long shots are used to show
the audience who's who in the band and what their role
is within the narrative and the band itself.
The use of a tilt within the video is used conventionally as
it introduces a new character to the narrative of the video
who is showed to be looked up to as he is showed to be
from an upper class background and is shown to be better
then the band members as the tilt is also used to show
him coming out of an expensive car.
The use of a low and high angle within the music video is
used to show the dominance and the difference of class
between each male character. The high angle is used on
the band members who are show to be the underdog
who is looked down upon as he is of a working class
background. Whereas the smart looking man is shown by
the used of a low angle as he is shown to be more
dominant to the band members as he is shown to be from
an upper class background which makes him seem to
have more authority over the working class band
members.

7. The use of the low angle long shot
The clothes that the band members
shows some of the band members
are wearing are casual in comparison
and the use of the low angle shows
to a working class person which
that the audience looks up to them as
works with the location of a garage.
they influence them with their music.
The use of the props of the microphones and guitars show
that the band are playing the music that is in the video.

8. The clothes that the band members
The use of the long shot shows are wearing are casual in comparison
three of the band members two of to a working class person as wearing
which are main characters to the a suit would seem out of place.
narrative and are the lead singers.
The location of a garage show that the
bands characters are from a working
class background, which is very
conventional as it make the seem like
the underdog with in the narrative.

9. A tilt has been used to introduce Low angle mid shot to
this character to the narrative as show that the man has
it makes him seem that he could dominance.
cause a problem to the band
members.
The location of the garage shows that
the man is out of place by the The clothes of a smart shirt and blazer to suggest
condition of the place. that he is from an upper class background.

10. The use of a close up of the
The use of high key lighting
woman is used to establish
shows that the woman is
the character to the narrative.
dominant within the
narrative.
The make up and the style of
the woman's hair shows that
The location of the garage she is from a middle or upper
shows that the woman is class background as she is able
looking for some help with to afford suitable make up.
her car.

11. The clothes that the band
The location of the garage member is wearing are
shows that the man is from a serotyped to someone from
working class background. a working class background
by the use of the t-shirt and
the baseball hat.
The use of the close up shows The high key lighting shows
the band member’s emotions that there is an overhead
and to see if he’s presentable light on over the band
by checking to see if he has member which could suggest
bad breath. that he is the center of
attention in this part of the
video.

12. The use of the clothing worn by the female character is dressed in in a jean
type skirt, a vest type t-shirt and expensive looking high hills suggests that
she is from a middle or upper class background.
The use of the long shot shows the difference The use of the
between the the two characters of the narrative of clothing worn by
their reactions about each other and the difference the male band
of the classes they come from. member is dressed
in jeans and t-shirt
with quite messy
hair that is
conventional as the
band member is
shown to be from a
working class
background.
The prop of the car and the location of the garage shows that the man is from a working class
background as he is shown to work there and knows what to do where as the woman is
stereotyped as needing the help of someone with issues about her car.

13. The clothing of the two band members is t-shirts and jeans as they are shown to be
from a working class background, where as the man on the far left is shown wearing a
smart blazer suggesting that he is from an upper class background.
The location of the garage
suggest that the band members
are from a working class
background as they are shown
to work there which is
conventional within music
videos as it makes them look like
the underdog.
The use of a long shot shows the thoughts and expression of band member in the middle of the
shot, the feeling of the band member in the background which suggest that he's not see the
smart man because he’s to involved in his magazine or that he's doesn't’t seem bovid to what's
happening, and the shot also shows the smartly looking man walking towards the inside of the
garage to pay while living his car to the members of the band.